AT&T and YP Announce Changes to White Pages Directory Delivery in California
Consumers offered a variety of choices for accessing residential white pages
CONTRA COSTA, Calif. & FRESNO, Calif. & GRASS VALLEY, Calif. & MERCED, Calif.
& SAN DIEGO & SANTA CLARITA VALLEY, Calif. & SIMI VALLEY, Calif. -- December
The residential white pages listings provided by AT&T have been removed from
future YP Real Yellow Pages℠ and YP Real White Pages℠ directories in select
markets across California including Martinez, Concord, Walnut Creek, Antioch,
Pittsburg, Fresno, Grass Valley, Merced, Santa Clarita Valley and Simi Valley.
As the official white pages publisher for AT&T, YP offers a variety of choices
for accessing the free YP Real White Pages℠ including:
*Using www.RealPagesLive.com, which includes the YP Real Yellow Pages℠
directory with residential white pages, business white pages, and
government pages listings.
*Ordering a free version of the YP Real White Pages℠ directory on CD-ROM or
in print by calling 1-866-329-7118 or going to www.mydirectories.yp.com.
*Accessing and searching residential listings on YP.com.
The change reflects recent usage feedback and research from consumers.
YP is North America's largest local search, media and advertising company. Its
mission is to help small businesses and communities grow. Millions of searches
occur daily using YP products to find, compare and select local merchants. The
company's flagship consumer brands include the YP.com℠ site, a top 40 U.S. Web
domain, the highly rated YP℠ app and the YP Real Yellow Pages℠ directory, the
largest Yellow Pages directory in the world by revenue.
The company's wide range of print and digital advertising products are
designed to address the evolving local search needs of consumers and help
advertisers grow their business. The YP℠ Local Ad Network provides advertisers
with an opportunity to reach more than 180 million monthly users across over
300 affiliated online and mobile publishers. Through customized campaigns
designed by expert advisors, YP provides local businesses with one of the most
cost effective sources for consumer leads.
YP products and service are backed by thousands of media consultants and
customer service professionals in local markets across the US with
relationships spanning over 600,000 businesses. An affiliate of Cerberus
Capital Management, L.P., one of the world's leading private investment firms,
acquired a controlling interest in YP from AT&T in 2012.
Lane Kasselman, 415-778-1202
Deann Mayeda, 415-248-4226
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