Greg Sexton, General Manager of Walter’s Audi, Named Autobytel Dealer of the Month; Dealer of the Year Awards Slated for

  Greg Sexton, General Manager of Walter’s Audi, Named Autobytel Dealer of the
  Month; Dealer of the Year Awards Slated for January 2014

Autobytel honors exceptional dealers from a competitive field of thousands of
  automotive retailers for outstanding Internet lead management and customer
                              service standards

To tweet this release and to celebrate, click #ABTLDealerStars

NADA 2014

Business Wire

IRVINE, Calif. -- December 20, 2013

Autobytel Inc. (Nasdaq: ABTL), the company dedicated to connecting automotive
consumers with dealers, has named  Greg Sexton, General Manager of Walter’s
Audi in Riverside, California, the Autobytel Dealer of the Month for November

The company’s Dealer Awards Program honors exceptional #ABTLDealerStars who
employ the highest standards in customer service and Internet automotive
retail sales and lead management processes. The Autobytel Dealer of the Year
Award is slated to be announced at the NADA Convention & Expo in New Orleans
in January 2014, with the crowning dealer chosen from this year’s pool of
monthly winners.

Greg joins Patti Scipione of M’Lady Nissan, Paul LeRose of Pauly Toyota, Tim
Morgan of Radley Acura, Steve Roberts of Crown Motors Redding, Kenny Jakel of
Lee Johnson Kia, Rese Ballou of Hendrick Toyota Scion, Tony Thorstad of Smart
Motors Toyota, and Tanner Hulette of Mechanicsville Toyota—who were named the
Autobytel Dealers of the Month for March, April, May, June, July, August,
September and October 2013—in that pool of winners.

“Walter’s Audi has developed a very innovative process to successfully manage
its Internet business,” said Jeff Coats, president and CEO of Autobytel Inc.
“Greg and his team are process driven, with benchmarks in place to ensure the
dealership provides consumers with the finest car buying experience possible.
Walter’s Audi gives its customers what they want and need and it shows in the
dealership’s CSI. We’re pleased they’re a part of the Autobytel Dealer Awards

Each month, Autobytel’s sales and dealer operations teams evaluate prospective
candidates from a competitive field of thousands of automotive retailers in
the Autobytel network, with a monthly winner selected based on key online
automotive best practices.

Criteria evaluated for the Autobytel Dealer Awards Program include conversion
rates, lead management processes, customer service principles, customer and
brand retention analytics and Internet department practices, among others.

“The number one success story with the Internet is how quickly you respond,”
said Sexton. “There really can’t be any lapse between customer requests and
answers to questions customers require from you. We don’t want our customers
to be happy—we want them to be ecstatic. We want them to say that this was the
most pleasurable car buying experience they’ve ever had. If they don’t say
that, we aren’t doing our job right. Our goal is to create the most ecstatic
Audi fans we can.”

Walter’s Audi is located in Riverside, California, and services customers in
the Riverside, West Covina and Los Angeles market territories and surrounding
areas. It is a family owned and operated store run by Steven Kienle, son of
the founder, Walter Kienle, with sales of both new and pre-owned Audis. Plans
are underway for a new Porsche store and for the dealership to sell both Audi
and non-Audi pre-owned in the near future.

Named # 1 Dealers’ Choice Awards in 2012 by Auto Dealer Monthly, a finalist of
the 2013 DrivingSales Most Valuable Insight Award, and a Power 250 Company by
Auto Remarketing Magazine, Autobytel consistently ranks as a top quality
Internet lead provider, with the company’s internally-generated leads
converting at approximately three times the rate of the estimated industry

For more information about the November 2013 Autobytel Dealer of the month,
Greg Sexton, visit the “Dealer Corner” at
Visit to learn about the company's leading automotive
information, and products and services.

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latest news.

About Autobytel Inc.
Autobytel Inc. provides high quality consumer leads and associated marketing
services to automotive dealers and manufacturers throughout the United States
and offers consumers robust and original online automotive content to help
them make informed car-buying decisions. The company pioneered the automotive
internet in 1995 with its flagship website and has since
helped tens of millions of automotive consumers research vehicles; connected
thousands of dealers nationwide with motivated car buyers; and helped every
major automaker market its brand online.

Investors and other interested parties can receive Autobytel news releases and
invitations to special events by accessing the online registration form at


Autobytel Inc. Media Relations
Splash Media
Jennifer Lange
Autobytel Inc. Investor Relations
Curtis DeWalt
Chief Financial Officer
PondelWilkinson Inc.
Roger Pondel/Laurie Berman
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