News Corp Acquires Social News Agency Storyful

  News Corp Acquires Social News Agency Storyful

Business Wire

NEW YORK -- December 20, 2013

Accelerating News Corp’s digital transformation and video strategy, the
company has acquired Storyful, the world's first social news agency.

Building on Storyful's skill in finding verified news amidst the noise of
social media, News Corp will use its own global scale, robust digital presence
and advertising expertise to enhance and expand Storyful's video products and
services for newsrooms, advertising agencies and brands. News Corp will also
utilize Storyful’s tools to help drive engagement and revenue across News
Corp’s businesses.

Storyful, acquired for €18 million (approximately $25 million USD), will
operate as a stand-alone business unit within News Corp and continue to work
with its existing roster of global customers, which includes The Wall Street

"Storyful has become thevillagesquare for valuablevideo, using journalistic
sensibility, integrity and creativity to find,authenticate and commercialise
user-generated content,” said Robert Thomson, Chief Executive of News Corp.
“Through this acquisition, we can extend thevillagesquareacross borders,
languages and platforms.”

The acquisition complements News Corp’s existing video capabilities, which
include the creation and distribution of original and on-demand programming,
such as WSJ Live and the recently launched BallBall in Asia.

The Dublin, Ireland-based start-up discovers, verifies, acquires and
distributes timely and relevant video and user-generated content to its
partners. With its combination of proprietary technology and journalistic
expertise, Storyful also provides social media dashboards, real-time discovery
tools, feeds and analytics to its customers, allowing them to integrate video
into their news or advertising efforts via online and mobile platforms and to
monitor social conversations and sentiment. So far in 2013, verified
user-generated videos managed by Storyful generated 750 million views for its

Added Mr. Thomson, “Video is a vocation for the new News, which will combine
with Storyful to reach a growing global audience, enhancing our own editorial
products and creating new content communities."

Storyful’s management team of Chief Executive Officer Mark Little and
Executive Editor David Clinch will continue to oversee the company’s
operations. Rahul Chopra, Senior Vice President of Video for News Corp, will
join the Storyful management team, taking on the additional role of Chief
Revenue Officer. Mr. Little will report to David Brinker, News Corp Senior
Vice President and Global Head of Business & Corporate Development.

“By joining forces with News Corp, Storyful can quickly transform its vision
into a global reality,” said Mr. Little. “We believe that journalism in the
age of social media needs to be open, innovative and collaborative, and so
does the business model that will sustain it. News Corp is a natural fit for a
company which wants to help reinvent the news industry.”

Storyful remains headquartered in Dublin, where the company was founded in
2008. Additional business development and advertising sales staff will be
hired and based in New York.

Investors include Ray Nolan, one of Ireland’s leading entrepreneurs; SOS
Ventures; the Irish State Enterprise Board; ACT Ventures; as well as Mr.

About News Corp

News Corp(NASDAQ: NWS, NWSA; ASX: NWS, NWSLV)is a global, diversified media
and information services company focused on creating and distributing
authoritative and engaging content to consumers throughout the world.The
company comprises businesses across a range of media, including: news and
information services, cable network programming in Australia, digital real
estate services, book publishing, digital education, and pay-TV distribution
in Australia.Headquartered in New York, the activities of News Corp are
conducted primarily in the United States, Australia, and the United Kingdom.


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