Independent Research includes Experian Marketing Services in Customer Life
Cycle marketing report
Leading independent research firm cites Experian Marketing Services' "clear
vision and strong commitment toward data-driven, customer first marketing..."
NEW YORK, Dec. 20, 2013
NEW YORK, Dec. 20, 2013 /PRNewswire/ -- Experian Marketing Services, a global
provider of integrated consumer insight and targeting, data quality and
cross-channel marketing, is among one of the vendors profiled by Forrester
Research Inc. in a December, 2013 report, The Rise of the Customer Life-Cycle
Marketing Systems. The report describes the critical role of technology in
marketing execution today and how Customer Life Cycle marketing systems
integrate marketing operations and "help marketers deliver a more coherent
story to discrete groups of customers."
Forrester states that Experian Marketing Services' has built upon its
sophisticated data foundation to support a more diverse marketing technology
[suite]. In reference to Experian Marketing Services' cross-channel marketing
platform, the report states, "[Experian Marketing Services'] Marketing
Sophistication Curve and internal performance metrics around customer utility
reveal a clear vision and strong commitment toward data-driven, customer-first
"Experian Marketing Services' history, vision and product strategy have always
been underpinned by data," said Jeff Hassemer, senior vice president, global
product management, Experian Marketing Services. "Our focus on data, as well
as cross-channel marketing, provides us with a unique advantage to ensure our
clients make intelligent interactions with their customers, each and every
time. We believe that Forrester's recent report recognizes the greater role
data will play, and those platforms that enable marketers to leverage vast
amounts of customer data effectively, at speed, will be the most equipped to
interact and respond to the modern consumer."
The December 2013 Forrester report by analyst Cory Munchbach, with David M.
Cooperstein and Alexandra Hayes, is available now for download on Forrester's
For more information on Experian Marketing Services' cross-channel marketing
platform, please visit its Website.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer
insights and targeting, data quality and cross-channel marketing. We help
organizations around the world intelligently interact with today's dynamic,
empowered and hyperconnected customers. By coordinating seamless interactions
across all marketing channels, marketers are able to plan and execute superior
brand experiences that deepen customer loyalty, strengthen brand advocacy and
For more information, please visit http://www.experian.com/marketingservices.
Experian is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended March 31,
2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and Sao Paulo,
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.
Experian Marketing Services
1 212 363 4648
SOURCE Experian Marketing Services
Press spacebar to pause and continue. Press esc to stop.