Altria and Philip Morris International Enter into Strategic Agreements to License and Distribute E-vapor and Other Innovative

  Altria and Philip Morris International Enter into Strategic Agreements to
  License and Distribute E-vapor and Other Innovative Products

Business Wire

RICHMOND, Va. -- December 20, 2013

Altria Group, Inc. (Altria) (NYSE: MO) announced today that it has entered
into a series of agreements with Philip Morris International Inc. (PMI). These
agreements between the companies’ subsidiaries address intellectual property
licensing, regulatory engagement and contract manufacturing. In particular:

  *Altria is providing PMI with an exclusive license to commercialize
    Altria’s e-vapor products internationally;
  *PMI is providing Altria, on an exclusive basis, two of PMI’s heated
    tobacco products for commercialization in the United States; and
  *the parties are cooperating on scientific assessment, regulatory
    engagement and sharing improvements regarding those products.

“These agreements create an important opportunity to commercialize our e-vapor
products internationally through a strategic partnership with PMI,” said Marty
Barrington, Altria’s Chairman and CEO. “In addition, through subsidiaries, PMI
is granting Altria an exclusive license to sell in the United States heated
tobacco products that PMI is developing. This is consistent with Altria’s
ongoing efforts to develop a robust portfolio of innovative products that meet
adult tobacco consumers’ preferences, including those that have the potential
to be authorized by the Food and Drug Administration (FDA) as modified risk
tobacco products.”

To support bringing these products to market, Altria and PMI will cooperate on
regulatory engagement related to heated tobacco products with the FDA, and
e-vapor products with international regulatory authorities. The companies have
also agreed to share improvements to the existing generation of products.

Altria Group, Inc.

Altria directly or indirectly owns 100% of each of PM USA, U.S. Smokeless
Tobacco Company LLC (USSTC), John Middleton Co. (Middleton), Nu Mark LLC (Nu
Mark), Ste. Michelle Wine Estates Ltd. (Ste. Michelle) and PMCC. Altria holds
a continuing economic and voting interest in SABMiller plc (SABMiller).

The brand portfolios of Altria’s tobacco operating companies include
Marlboro®, Black & Mild®, Copenhagen®, Skoal® and MarkTen™ inside the U.S.
Ste. Michelle produces and markets premium wines sold under various labels,
including Chateau Ste. Michelle®, Columbia Crest®, 14 Hands® and Stag’s Leap
Wine Cellars®, and it imports and markets Antinori®, Champagne Nicolas
Feuillatte™ and Villa Maria Estate™ products in the United States. Trademarks
and service marks related to Altria referenced in this release are the
property of Altria or its subsidiaries or are used with permission. More
information about Altria is available at altria.com.

Contact:

Altria Client Services
Media Relations
(804) 484-8897
or
Investor Relations
(804) 484-8222
 
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