Rayovac Launches Family of Affordable Portable Power Chargers at CES 2014

  Rayovac Launches Family of Affordable Portable Power Chargers at CES 2014

 CES Innovations Design and Engineering Award Honoree Provides Consumers with
                     Affordable and Accessible Technology

2014 International CES:Rayovac 2014 International CES

Business Wire

MIDDLETON, Wis. -- December 20, 2013

Rayovac®, a worldwide leader in battery power and innovation and a division of
Spectrum Brands Holdings, Inc. (NYSE: SPB), will showcase its new line of
affordable portable mobile charging devices at the 2014 Consumer Electronics
Show (CES) in Las Vegas from January 7-10, 2014. Rayovac’s new offerings are
the company’s strongest lineup of Portable Power products to date and are
redefining the mobile charging device category.

7 Hour Power Recharge (Photo: Business Wire)

7 Hour Power Recharge (Photo: Business Wire)

The 7 Hour Power Recharge mobile device charger, the Phone Boost 800 mobile
device charger, Power Packs and Car and Wall USB Power Chargers each provide
users with a new level of power and performance.

“Rayovac has a rich history of delivering affordable and accessible
innovations to the consumer electronics market,” said Harrison Smiddy, Senior
Director of Marketing at Rayovac. “Our new portable mobile charging devices
are setting the bar for a new wave in affordable portable power products and
we are very excited to have the opportunity to showcase our latest
advancements to a global audience at the Consumer Electronics Show.”

At CES, Rayovac will demonstrate how people can stay connected through the use
of sleeker, smaller devices that are not only portable, but also have the
capability to be recharged. Each of these new offerings and technologies,
including several new rechargeable devices, highlight how Rayovac products are
shaping a new connected lifestyle.

7 Hours of Rechargeable and Reusable Power

With the unlimited capabilities of today’s handheld devices, it has become
increasingly challenging to keep devices up and running all day long.
Rayovac’s 7 Hour Power Recharge mobile device charger provides phones with a
full charge without the use of outlets or electricity. The 7 Hour Power
Recharge is powered by four AA batteries of any cell chemistry, providing
instant, outlet-free power to any mobile phone and other USB powered devices.
Use alkaline batteries that have a 10-year shelf life, or rechargeable
batteries that can be used over and over. After 30 seconds of inactivity, the
device will automatically turn off to save battery power. The 7 Hour Power
Recharge mobile device charger has an MSRP of $19.99.

Give Your Phone a Boost with 150 Minutes of Talk Time

Rayovac’s Phone Boost 800 mobile device charger offers robust power and
performance providing instant power for Micro USB, Apple 30-pin and Apple
Lightning^TM devices. The charger, which can be attached to a ring of keys,
utilizes a lithium ion rechargeable battery that holds 800mAh of power to
recharge a mobile phone for 150 minutes of additional talk time. The Phone
Boost 800 can be recharged and used over and over again to power mobile
phones, digital cameras, portable gaming devices, MP3 players, and more. The
Phone Boost 800 mobile charging device has an MSRP of $19.99 (micro USB),
$19.99 (Apple 30-pin), and $24.99 (Apple Lightning^TM).

Power up Your Electronic Devices

Rayovac’s Power Packs are sleek and small and have been designed with the
utmost functionality in mind. The 2000mAh power pack has enough capacity to
give your smart phone up to a full charge. Not enough? Upgrade to the 6000mAh
power pack and be set to charge your smart phone up to three full times.
Easily storable, the rugged, durable and water resistant power packs can
recharge mobile devices in any situation and can be recharged. Similar to
Rayovac’s other improved mobile charging devices, the power packs include an
LED battery gauge indicator that displays the charge and discharge status.
Rayovac’s Power Packs have an MSRP of $29.99 (2000mAh) and $49.99 (6000mAh).

Double Up on Power in the Car and at Home

Powering one or more devices at home or in the car has never been easier than
with Rayovac’s Car and Wall USB Power Chargers. Rayovac’s Car and Wall USB
chargers have been designed with dual USB ports, making it possible to charge
two devices simultaneously, including tablets. Providing travelers with
fully-charged electronic devices to make emergency situations worry-free,
these compact and powerful dual USB chargers have a maximum output of 3.4A and
are compatible with all USB cables, including Apple Lightning^TM, Apple
30-pin, Micro USB and Mini USB cables. Rayovac’s Car and Wall USB Power
Chargers have an MSRP of $14.99.

Rayovac will showcase its latest products at the 2014 International CES in Las
Vegas, Titian #2204. To schedule a media interview and see the latest products
from Rayovac, please contact Katie Timinsky, ktiminsky@gibbs-soell.com or
Gabby Szewcow, gszewcow@gibbs-soell.com prior to January 7, 2014.

About Rayovac

Rayovac is a worldwide leader in battery power and innovation. Backed by a
long history of bringing the latest innovations to the marketplace, Rayovac
offers a full range of high-performance batteries to meet the power needs of
today’s consumers. From long-lasting alkaline batteries to advanced green
rechargeable technology to the world’s top-selling, longest lasting mercury
free hearing aid battery, Rayovac’s state-of-the-art products offer more power
for the money. The company also manufactures a wide selection of high-quality
flashlights. For more information, visit www.rayovac.com.

AboutSpectrum Brands Holdings, Inc.

Spectrum Brands Holdings (NYSE: SPB), a member of the Russell 2000 Index, is a
global and diversified consumer products company and a leading supplier of
consumer batteries, residential locksets, residential builders’ hardware,
faucets, shaving and grooming products, personal care products, small
household appliances, specialty pet supplies, lawn and garden and home pest
control products, and personal insect repellents. Helping to meet the needs of
consumers worldwide, our Company offers a broad portfolio of market-leading,
well-known and widely trusted brands including Rayovac®, Varta®, Kwikset®,
Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®,
Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature’s
Miracle®, Dingo®, 8-in-1®, FURminator®, Littermaid®, Spectracide®, Cutter®,
Repel®, Hot Shot® and Black Flag®.Spectrum Brands'products are sold by the
world's top 25 retailers and are available in more than one million stores in
approximately 140 countries.Spectrum Brands Holdings generated net sales of
approximately$4.1 billionin fiscal 2013. For more information,

Photos/Multimedia Gallery Available:



Spectrum Brands
Dave Prichard, 608.278.6141
Gibbs & Soell
Katie Timinsky/Gabby Szewcow
212.697.2600 x1282/1219
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