Beyoncé's new album hits the shelves of hmv Canada at a special price, as a
thank-you to fans for their patience.
TORONTO, Dec. 20, 2013 /CNW/ - With less than a week left for holiday
shopping, hmv Canada, the country's premiere retail destination for music and
entertainment, is pleased to have another blockbuster release and promotion to
offer its customers for their gifting needs. Beyoncé's surprise release of
her new self-titled album will be available physically in all hmv Canada
retail locations on December 20(th), 2013.
The album which dropped unexpectedly, last Friday, was initially only
available for download through one distributor. The release and subsequent
limitation of its purchase to iTunes came as surprise to most physical
retailers. "It's a bit alarming that an artist would alienate the physical
market consumer when they still represent over 65% of the market-share of
sales." stated Dan Kuczkowski Vice President of Purchasing, hmv Canada. "Our
stores were inundated with requests for the CD this week and unfortunately we
could not accommodate them."
hmv Canada, who over the last decade has been no stranger to boycotting the
sales of artists who engaged in the exclusive distribution of their products,
elected to take a different approach this time around. "Past boycotts by hmv
revolved around artists that made exclusive content available to only one
retailer. Our customers come first to us and not selling a nationally
available product would prove a disservice to them" said Nick Williams,
President and CEO, hmv Canada. "We feel it is unfair that our customers were
not given the chance to purchase the product in its physical form and have
discounted the CD below the digital retail price as both a thank you and an
apology to them."
While Beyoncé was saved the wrath of Scrooge this time around, hmv Canada
will continue to monitor these types of exclusives and treat them on a case by
The two-disc package, including both the full length CD plus bonus DVD, will
retail at $13.99 in hmv locations across the country until December 24(th),
About hmv Canada
hmv Canada's first store opened in 1986, from which it has grown to become a
Canadian entertainment market leader with 111 stores from Newfoundland to
British Columbia, including flagship locations in Toronto, Edmonton, and
Montreal. hmv Canada is an innovator in its market, launching in 2009
hmvdigital.ca its digital music store, in 2010, the purehmv customer rewards
program, which has attracted over 1.5 million paid cardholders. hmv has been
named Canadian Music Retailer of the Year for the past 21 years, and has also
been recognized as the Canadian Entertainment Network DVD Retailer of the
Year. In July 2011, Re:Capital Canada, a subsidiary of Hilco Capital, acquired
hmv Canada from the UK's HMV Group plc.
SOURCE HMV Canada Inc.
hmv Canada Elyssa Macri email@example.com 416.620.6618 ext. 716
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-0- Dec/20/2013 11:00 GMT
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