Heraeus Kulzer Successfully Challenges Unauthorized Resale of Its Dental Products

   Heraeus Kulzer Successfully Challenges Unauthorized Resale of Its Dental

Heraeus Kulzer recently brought suit against Omni Dental Supply for the
unauthorized distribution of its flagship branded products Gluma®, Charisma®,
Durafill® and iBond®

PR Newswire

SOUTH BEND, Ind., Dec. 19, 2013

SOUTH BEND, Ind., Dec.19, 2013 /PRNewswire/ -- Heraeus Kulzer, LLC, the
worldwide leader in dental esthetics, successfully brought suit against Omni
Dental Supply, aka ABCO Dental Supply ("Omni"), a large online distributor of
dental products.The company asserted in its complaint that the products sold
online by Omni were both unlawful grey market goods and of inferior in quality
to those sold by Heraeus Kulzer.

As part of a resolution of the suit, Omni, a New York based company, agreed to
pay Heraeus Kulzer a monetary settlement and further agreed to stop any and
all buying, selling, advertising, offering for sale, distributing, importing,
shipping or in any way trading in any Heraeus Kulzer products, either
domestically or abroad.

This lawsuit was the product of a strategic importation agreement between
Heraeus Kulzer and its parent company, Heraeus Kulzer, GmbH, entered into in
early 2011. Through this agreement, Heraeus Kulzer legally acquired the sole
rights to be the exclusive importer of Heraeus Kulzer-branded dental products
into North America.The agreement similarly provided Heraeus Kulzer with the
legal rights it needed to suppress unlawful grey market sales of its dental

"This agreement provided the trademark rights to contest any unauthorized or
grey market Heraeus Kulzer-branded products from entering North America,"
explains Chris Holden, President of Heraeus Kulzer.

"Because the quality of grey market product is often compromised, we feel it
is vital to stay abreast of any potential grey market activity for the sake of
our customers and ultimately their patients," he continues. "This suit has
demonstrated that these grey market activities are wrong and can be stopped."

Heraeus Kulzer is the sole manufacturer and distributor of numerous well-known
dental products under the following trademarks: Venus, Charisma, Durafill,
Solitaire, Gluma, iBond, Flexitime, Pala, Modern Materials, Ivory, Provil Novo
and many others.

About Heraeus Kulzer

Heraeus Kulzer GmbH is one of the world's leading dental companies and is
headquartered in Hanau, Germany. Its Dental Materials and Digital Services
divisions supply dentists and dental technicians with an extensive product
range, covering cosmetic dentistry, tooth preservation, prosthetics,
periodontology and digital dentistry. With around 1,400 employees, Heraeus
Kulzer's 2012 sales revenues exceeded $450 million.

Heraeus Kulzer has been part of the Japanese Mitsui Chemicals Group since July
2013. Mitsui Chemicals Inc. (MCI) is based in Tokyo, and has 13,000 employees
in over 90 countries worldwide. Its innovative, practical chemical products
are as much in demand in the automotive, electronics and packaging industries
as they are in other fields such as environmental protection and healthcare.

SOURCE Heraeus Kulzer, LLC

Contact: John Pohl, 847-812-2879, jpohl@14thfloorsolutions.com
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