New Tool From U Squared Interactive Allows U.S. Health Plans To Estimate ROI Of Offering On-Line Cognitive Behavioral Therapy To

New Tool From U Squared Interactive Allows U.S. Health Plans To Estimate ROI
Of Offering On-Line Cognitive Behavioral Therapy To Members

Coinciding White Paper, 'On-Line Cognitive Behavioral Therapy: The
Return-On-Investment For Health Plans' Now Available; Web Demonstration Of ROI
Tool Scheduled For January 29th, 2014

PITTSBURGH, Dec. 19, 2013 (GLOBE NEWSWIRE) -- U Squared Interactive, a joint
venture between the University of Pittsburgh Medical Center Insurance Services
(UPMC) and Ultrasis PLC (Ultrasis), announced the pending release of a
newly-developed tool to estimate the health plan return-on-investment (ROI) of
providing on-line or computerized cognitive behavioral therapy (CCBT) to plan
members. The estimation tool, which incorporates both individual health plan
data and figures from Ultrasis' decade of experience with CCBT treatment in
the United Kingdom, allows health plan managers to more accurately gauge the
financial impact of adding CCBT as a benefit.

"We have a decade of experience with the power of CCBT to both improve lives
and reduce the use of health care expenditures," said Ultrasis Chief Executive
Officer John Smith. "This ROI estimation tool allows us to bring our
experience to health plan managers as they evaluate the addition of CCBT to
their health plan benefits."

The ROI estimation tool uses a model which considers a number of health plan
costs (costs of therapy and medication, CCBT acquisition and communication
costs, etc.) as well as factoring in the health plan beneficiary
characteristics such as age, literacy, Internet access, and more. The model
estimates the cost-offset in reduced psychotherapy costs and medication

"From the payer perspective, the ROI numbers for CCBT are impressive," said
Monica E. Oss, the chief executive officer of OPEN MINDS and one of the
advisors to the model development process. "Depending on the health plan size
and the length of time to ROI, the return ranges from twice to ten times the
initial investment in CCBT – in just reduced mental health treatment costs
alone. And, whether the payer is a health plan, an ACO, or a medical home, the
power of CCBT to improve consumer well-being and reduce unnecessary service
utilization is important."

A white paper outlining the model and the model assumptions is available at no
charge in the OPEN MINDS library at:

An initial executive briefing on the model, as well as a demonstration and Q
&A session, will be conducted online on Wednesday, January 29, 2014 at 11:00
AM EST by Smith, Oss, and UPMC executive, Sharon Hicks. The agenda for the web
briefing will focus on:

  *Summary of more than a decade of published research and clinical
    experience on CBT and CCBT in a variety of medical and behavioral health
  *Best practices in deployment of CCBT in health plans
  *A structured approach to estimating health plan return-on-investment (ROI)
    of CCBT, with an emphasis on assumptions

U Squared Interactive Logo

All registrants for the web briefing will receive (at no charge and regardless
of attendance) a video recording of the web briefing and an electronic copy of
the presentation document.

To learn more about the web briefing or take advantage of free online
registration, please visit:

U2 Interactive's mission is to support all healthcare stakeholder communities
in creating innovative and cost effective computer based solutions for
everyday health problems, lifestyle issues, and long-term conditions. U2
Interactive believes in delivering evidenced based treatment via interactive
and easy to use software programs. U Squared is jointly owned by UPMC &
Ultrasis PLC and head quartered in Pittsburgh, Pennsylvania.

CONTACT: John Smith, Chief Operating Officer, U Squared Interactive;
         Phone: 412-864-4141; E-mail:

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