RadioShack Opens Pop-up Store in Penn Station
Limited-Time Location with Extended Hours, Interactive Concept Store Format
FORT WORTH, Texas, Dec. 19, 2013
FORT WORTH, Texas, Dec. 19, 2013 /PRNewswire/ -- RadioShack opened its newest
Manhattan location as a pop-up concept store this week. Located at 250 W. 34th
St. (1 Penn Plaza) in Manhattan, the limited-time only location features a
special mix of top brands, great holiday gifts and top tech for travelers that
may have left their chargers at home.
This is the third RadioShack pop-up store to open in Manhattan. The other
locations are 575 7th Ave. (41st & Broadway) and 1565 Broadway (inside the
former Roxy Delicatessen at 47th & Broadway). In addition, RadioShack has
opened a total of eight concept stores in the Manhattan area.
"New York is a critical market for us as we reinvigorate the RadioShack
brand," said Joe Magnacca, chief executive officer of RadioShack. "We debuted
our new store format here in June at Broadway and 81^st St., and we continue
to launch our new interactive concept stores in the city as a way to introduce
not only New Yorkers, but visitors from across the country and around the
world to the new RadioShack."
This location opened within five days after construction began and offers top
brands and must-have technology and accessories our customers want and need.
Neighbors and commuters are invited to come see the newer, brighter RadioShack
and take advantage of holiday deals on top brand products. Shop online or stop
by your local store to receive $10 back for every $50 you spend. RadioShack
will match advertised prices on identical products through its Price Match
Guarantee promotion, in-store only.
Hours and Availability
oThe Penn Station location offers extended hours from 7 a.m. – 11 p.m.
Monday through Friday, 9 a.m. – 9 p.m. on Saturday and 10 a.m. – 7 p.m. on
oThis location will remain open into the first few months of 2014. A
specific date will be announced at a later date.
Concept Store Features
At approximately 2,000 sq. ft., this pop-up store is modeled after
RadioShack's exciting new concept store format. The location features:
oRadioShack's iconic speaker wall where customers can shop and demo 13
different speakers using music installed on in-store tablets;
oHeadphone demo stations that enable shoppers to listen to and compare
leading brands like SOL REPUBLIC, Beats by Dr. Dre and Skullcandy;
oNew mobile device displays where consumers can test in-demand mobile
phones and tablets, and shop a variety of mobile plans;
oRC Toy centers that give fun seekers hands-on access to new RC cars,
trucks and helicopters, right in the store.
In addition to RadioShack's knowledgeable associates, the store features
touchscreens that can help shoppers discover just the right gift or replace
that critical battery or charger they left at home.
New York Market Updates
oThe New York area boasts more of the new concept store format than any
other metropolitan area in the world.
oIn mid-December, RadioShack opened an additional concept store in
Manhattan, which was the eighth concept store to open in the New York area
since the company began converting to the new format this summer.
oThese new stores reflect the company's strides toward reinvigorating its
stores, revamping its product assortment and repositioning the brand.
oBy the end of 2013, RadioShack will have more than 100 concept and brand
statement stores open and will have made improvements to nearly all 4,300
stores throughout the nation.
ABOUT RADIOSHACK CORPORATION
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs.RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment. RadioShack employs approximately 30,000 knowledgeable and helpful
sales experts globally. RadioShack's retail network includes more than 4,300
company-operated stores in the United States, more than 270 company-operated
stores in Mexico, and approximately 1,000 dealer and other outlets
worldwide.For more information on RadioShack Corporation, please visit
www.radioshackcorporation.com; to purchase items online, please
visitwww.radioshack.com. RadioShack^® is a registered trademark licensed by
News Media Contact: Media Relations, +1-817-415-2381,
SOURCE RadioShack Corporation
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