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mCig, Inc. Provides Update on mCig 2.0 Launch

mCig, Inc. Provides Update on mCig 2.0 Launch

BELLEVUE, Wash., Dec. 19, 2013 (GLOBE NEWSWIRE) -- mCig, Inc. (OTCQB:MCIG) is
pleased to provide its customers and investors with an update on the upcoming
launch of the highly anticipated mCig 2.0. The company is pleased to report
that preliminary and advanced testing has been successfully completed. The
mCig 2.0 has now been cleared for mass production with an anticipated ship
date of December 30 for customers who pre-ordered the mCig. Furthermore, we
anticipate to be fulfilling all incoming orders by the first week of January
2014.

"We are extremely proud to present the mCig 2.0 which has been in development
for nearly six months and was fast-tracked following the successful launch of
the mCig 1.0. Originally the company had intended on releasing an improved
mCig 1.0 that addressed some of the concerns voiced by our loyal customers.
After careful deliberations, we decided that by concentrating our energies we
could successfully advance one generation forward and launch a new and
improved mCig (2.0)," said Mark Linkhorst, COO of mCig, Inc.

mCig 2.0 – The Bar Has Been Raised

  *The new mCig carries a 360mAh Battery as opposed to 280mAh; we achieved
    this by engineering a wider albeit shorter battery. The entire mCig is
    actually 1/2 inch shorter than the original mCig making it more convenient
    to carry around.
    
  *The LED light at the tip has been replaced by a proprietarily designed LED
    button/voltage control. By removing the LED at the tip, the new mCig
    provides more privacy allowing users to enjoy the mCig without attracting
    as much attention. The LED button lights up when turning the mCig on, when
    choosing a desired heating voltage, and when pressed down to heat up the
    plant material.
    
  *Variable Heat Settings – 3.3, 3.5, 3.7 volts. By controlling the heat
    settings the mCig is better suited for personalized wax and dry leaf
    heating. Users can easily switch between the two and achieve the desired
    setting based on personal preference.
    
  *Silicon Heat Shield – Some previous users of the mCig complained about
    overheating. We solved this issue by including a silicon heat protector
    between the mCig battery and the heating chamber.
    
  *Wider Heating Chamber – The single most important improvement comes in the
    form of the heating chamber. The previous mCig version had a thin heating
    chamber causing clogs which resulted in users having trouble cleaning out
    plant material after use. In some cases this led to users breaking the
    heating coil by being overly aggressive. We have solved this issue by
    widening the heating chamber. This allows for much more room when packing
    plant material and when cleaning after use. More importantly, the wider
    heating chamber allows for the insertion of a separately sold glass
    chamber. By utilizing the glass chamber mCig users will be getting a 100%
    true vaporizing experience which will require a longer heat up time. Other
    benefits include quick and easy cleaning as no plant material touches the
    heating coil.The wider chamber adapts easily for rapid-reload chambers
    for users on the go, who need a drop in/drop out reload.
    
  *Horizontal Heating Coil – We completely re-engineered the heating coil
    with it being inlaid horizontally. When packing plant material directly
    there will be less risk of damage given that the internal architecture
    will not create pressure blocks. Internal testing has shown that heated
    plant material falls out easily after use, requiring less manual cleaning.
    
  *Thicker Silicon Mouthpiece – The new mouthpiece is thicker and wider,
    allowing for more airflow while protecting from overheating.

The new mCig is designed for two types of users:

  *The professional or advanced user who will most probably elect for a true
    vaporizing experience, requiring the glass insert. This experience will
    require a higher voltage and longer heat up time (20-40 seconds) but will
    provide a classic vaporizing experience achieved at an unrivaled price
    point.
    
  *The recreational user who enjoys the unique mCig heating experience. This
    can be experienced by inserting the dry leaf, wax, or herbs directly into
    the heating chamber just like the previous mCig version and using any heat
    setting requiring as little as 3 seconds and as long as 10 seconds to heat
    up.

All of these features are packed into one device that will retail for only
$10. Domestic Shipping & Handling starts at $2.99. Canadian Shipping is $6.99,
and International Shipping for up to 8 devices is $10. Order an mCig today by
visiting: www.mCig.org/buy-online/

"As our loyal customers can see, we have put a lot of time, effort, and
thought into developing what we believe will be the industry standard herbal
electronic cigarette. We sincerely apologize to those customers who have been
patiently waiting for their replacement mCig or customers with pre-orders
which we greatly appreciate. We promise to satisfy you expeditiously and with
priority. We want to ensure you are satisfied with our products and our
company. Thank you for your continued support and loyalty," said Paul
Rosenberg, CEO of mCig, Inc.

New photos and videos of the mCig 2.0 will be uploaded over the course of the
next few weeks.

About mCig, Inc.

mCig, Inc. (OTCBB:MCIG) is a technology company focused on two long-term
secular trends sweeping the globe: (1) The decriminalization and legalization
of marijuana for medicinal or recreational purposes (2) The adoption of
electronic vaporizing cigarettes (commonly known as "eCigs") by the world's
1.2 Billion smokers.The company has developed the mCig – a purpose built
loose leaf eCig retailing at only $10. Designed in the USA – the mCig provides
a superior smoking experience by heating plant material, waxes, and oils
delivering a smoother inhalation experience.See more at:http://www.mcig.org/

The company believes that a well regulated marijuana industry is emerging as
more states follow the lead of Washington and Colorado in legalizing
marijuana. A similar trend is developing within the eCig industry following
the first acquisition of an electronic cigarette brand (Blucigs) by a
traditional tobacco company Lorillard Inc. for $135 million. Wells Fargo
analyst Bonnie Herzog estimates that eCig sales may rise from $1 Billion in
2013 to $10 billion over the next three years.

mCig, Inc. (OTCBB:MCIG) has positioned itself as a first mover at the
intersection of these two trends and hopes to create shareholder value by
making the mCig one of the leading choices for electronic consumption of plant
material. - See more
at:http://www.mcig.org/investors/investor-opportunity-subpage/

Safe Harbor Statement

Any statements contained in this press release that do not describe historical
facts may constitute forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Any forward-looking
statements contained herein are based on current expectations, but are subject
to a number of risks and uncertainties. The factors that could cause actual
future results to differ materially from current expectations include, but are
not limited to, risks and uncertainties relating to the Company's ability to
develop, market and sell products based on its technology; the expected
benefits and efficacy of the Company's products and technology; the
availability of substantial additional funding for the Company to continue its
operations and to conduct research and development, and future product
commercialization; and the Company's business, research, product development,
regulatory approval, marketing and distribution plans and strategies.

CONTACT: Paul Rosenberg
         CEO
         (425)462-4219
 
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