Caesars Entertainment Announces Partnership with Live Nation Entertainment; Reveals New Name and Major Transformation for Planet

 Caesars Entertainment Announces Partnership with Live Nation Entertainment;
Reveals New Name and Major Transformation for Planet Hollywood Resort & Casino

Transformation of The AXIS at Planet Hollywood Resort & Casino Nears
Completion; Strategic Partnerships Poised to Propel Historic Venue to
Forefront of Las Vegas Entertainment

PR Newswire

LAS VEGAS, Dec. 19, 2013

LAS VEGAS, Dec. 19, 2013 /PRNewswire/ -- As the transformation of the
7,000–seat theater at Planet Hollywood Resort & Casino nears completion, the
resort's parent company, Caesars Growth Partners, a joint venture between
Caesars Entertainment and Caesars Acquisition Company, revealed plans today
that will propel the historic venue to the forefront of the Las Vegas
entertainment market. Caesars officials announced today their strategic
partnership with the world's leading promoter of live entertainment, Live
Nation Entertainment (NYSE: LYV), for the newly-renovated theater which will
feature innovative amenities and a new name – The AXIS at Planet Hollywood
Resort & Casino.

"Planet Hollywood has been an important addition to our Las Vegas portfolio
and plays a pivotal role in our entertainment strategy for the city," said
Gary Loveman, Caesars Entertainment Chairman, President and Chief Executive
Officer. "Not only will The AXIS provide concert-goers with a one-of-a-kind
experience inside a unique setting, our partnership with Live Nation will
ensure we deliver A-List entertainment that will solidify the venue's
reputation as the city's premier live music destination."

Powerful Pairing

The partnership forged with Caesars at The AXIS will mark Live Nation's first
significant alliance with a venue of this size in Las Vegas. The powerful
pairing between the two entertainment leaders will provide Caesars access to
Live Nation's vast artist network, while Live Nation will expand its footprint
in the Las Vegas market.

In the exclusive, long-term deal, Live Nation will bring a dedicated team to
work closely with Caesars in securing an impressive set of resident headliners
and top touring acts. The partnership is inclusive of the venue's first
artist-in-residence, Britney Spears, who will launch her show "Britney: Piece
of Me" on Dec. 27.

"Live Nation has looked for the right opportunity to expand our presence in
Las Vegas and we found it in this partnership with Caesars. Since Live Nation
began, we've delivered great talent to fans in Las Vegas and look forward to
booking shows in the beautiful, new venue," said Bob Roux, Live Nation
Entertainment Co-President North America Concerts.

Unparalleled Experience

While world-class content from Live Nation and the venue's unique size and
configuration will set it apart, amenity and guest experience will further
distinguish The AXIS from other venues in Las Vegas. With a nod to the growing
importance of nightlife to the Las Vegas visitor experience, The AXIS creates
the first true nexus of nightlife and live entertainment both in its design
and service model.

The theater redesign features an innovative dance floor and VIP table seating
concept that allows guests a one-of-a-kind concert experience that is made
even more exceptional by the nightlife-oriented service provided by Drai's
Management Group. Led by Victor Drai, Las Vegas' perennial leader in nightlife
entertainment concepts, Drai's Management Group will serve as the venue's
exclusive beverage service provider. The Drai's team will be responsible for
delivering the same level of attention and detail of service Las Vegas guests
have grown accustomed to receiving in their nightclub experiences.

"We have enjoyed our long-standing partnership with Caesars Entertainment in
Las Vegas and are thrilled to be expanding our relationship at The AXIS. We
are confident that guests are going to enjoy the different approach to
nightclub-style service in a theater setting," said Drai. "We're also looking
forward to working with new partners Live Nation and Britney Spears as well as
the other artists who will perform in this unique venue."

Unprecedented Design

Opened in July of 1976 originally as the Aladdin Theater for the Performing
Arts, The AXIS boasts a rich history of serving as one of Las Vegas' premier
performance venues. Initially developed as a virtual indoor amphitheater, The
AXIS is known for its impressive acoustics and unobstructed views with one of
the widest proscenium openings in the United States.

With a solid foundation as its base, the theater was primed for a state-of-the
art renovation to prepare for its return to the forefront of Las Vegas
entertainment. Global architectural firm Gensler took the helm in driving the
theater's redesign, taking into account the full fan journey by embracing
guests from the moment they enter the venue. Upon arrival, the new elliptical
lobby immerses guests into an elaborate spatial sequence with ambient lighting
that sets the tone for the evening. The lobby provides an intimate club-like
atmosphere, drawing guests in and inviting them to become a fabric of the
experience. As fans make their way through the dark concourse area, the focus
slowly shifts from the guests to the performance space, creating excitement
and anticipation prior to the event.

Once inside the theater, guests will be dazzled by one of the largest video
and projection installations in the world. The projections come from 60 ultra
high-definition projectors that cover more than 200 degrees of the audience
chamber. The walls of the audience chamber are wrapped in custom fabric
designed to optimize the impact of the video content which will carry over
into the stage area with 2,200 square feet of Panasonic high-definition 10
millimeter LED walls that can be reconfigured to meet the needs of various
productions. In addition to an immersive visual experience, a groundbreaking
D&B sound system with more than 100,000 Watts of power will provide the
crispest highs, life-like vocals and earth-shaking bass performances. A
massive array of 21-inch subwoofers ensures guests will feel the music as well
as they hear it.

The AXIS at Planet Hollywood

With its unique meld of nightlife-inspired amenities coupled with world-class
live entertainment content, The AXIS is well-positioned to become a premier
performance destination in Las Vegas.

"We have no doubt that The AXIS will be considered the top venue of its size
with dramatic impact," said Jason Gastwirth, Caesars Entertainment Senior Vice
President of Marketing and Entertainment. "With all of the right partners now
in place, this will be the theater's most thrilling chapter yet and we're
looking forward to opening it to the world on December 27."

For more information on The Axis at Planet Hollywood Resort & Casino, visit

About Planet Hollywood Resort & Casino
Planet Hollywood Resort & Casino is one of the newest additions to the Caesars
Entertainment family in Las Vegas and is a full partner in Total
Rewards™.Planet Hollywood Resort & Casino has 2,500 beautifully designed
guest rooms and suites showcasing some of the best views in town. Planet
Hollywood encompasses more than 100,000 square-feet of gaming, several
lounges, ten restaurants including Gordon Ramsay BurGR, KOI, Strip House, the
award-winning Spice Market Buffet and LA's Pink's Hot Dogs and the Planet
Hollywood Spa by Mandara. The resort is also home to one of pop music's
biggest superstars Britney Spears and her brand new show, "Britney: Piece of
Me," opening Dec. 27, 2013. The property is encircled by Miracle Mile Shops
with more than 170 specialty stores and restaurants. For more information,
visit Find Planet Hollywood on Facebook and
follow on Twitter.

About Caesars Acquisition Company

Caesars Acquisition Company (NASDAQ: CACQ) was formed to make an equity
investment in Caesars Growth Partners, LLC (CGP), a joint venture between CAC
and Caesars Entertainment Corporation (NASDAQ: CZR), the world's most
diversified casino entertainment provider and the most geographically diverse
U.S. casino-entertainment company. CAC is CGP's managing member and sole
holder of all of its outstanding voting units. For more information, please

About Caesars Growth Partners
Caesars Growth Partners is a casino asset and entertainment company focused on
acquiring and developing a portfolio of high-growth operating assets and
equity and debt investments in the gaming and interactive entertainment
industry. Through its two businesses—Interactive Entertainment and Casino
Properties and Developments—Caesars Growth Partners will focus on acquiring or
developing assets with strong value creation potential and leveraging
interactive technology with its well-known online and mobile game portfolio
and leading brands. Assets include Caesars Interactive Entertainment (with its
social and mobile games, the World Series of Poker and regulated online real
money gaming businesses), Planet Hollywood (located in Las Vegas, Nevada), and
Horseshoe Baltimore (currently being developed by a joint venture). Through
its relationship with Caesars Entertainment Corporation (NASDAQ: CZR), Caesars
Growth Partners has the ability to access Caesars Entertainment Corporation's
proven management expertise, brand equity, Total Rewards loyalty program and
structural synergies. For more information, please visit

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live
entertainment company comprised of four market leaders: Ticketmaster, Live
Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship.
For additional information, visit

SOURCE Caesars Entertainment

Contact: Emily Wofford, Caesars Entertainment, 702.880.6869,, or Kelly Frey, Caesars Entertainment, 702.785.6639,, or Jacqueline Peterson, Live Nation, 310.360.3051,
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