Chillingo Announces Worldwide Launch of Fightback

  Chillingo Announces Worldwide Launch of Fightback

Free-to-play, Action-packed Fighting Game Arrives on the App Store

Business Wire

MACCLESFIELD, England -- December 19, 2013

Chillingo, leading independent mobile games publisher and division of
Electronic Arts Inc. (NASDAQ: EA), today announced the worldwide launch of
Fightback, from developer Ninja Theory, on the App Store^SM.

From award-winning development studio Ninja Theory, comes a whole new take on
mobile action games. Take back the streets and tower blocks in Fightback, a
free-to-play side scrolling beat-em-up with a unique, gorgeous, 80’s action
movie aesthetic and revolutionary controls.

“We’re very excited to be debuting on mobile and tablet with Fightback, a game
in which we’ve delivered beautiful visuals and engaging combat gameplay
tailored specifically for touch screen devices,” said Dominic Matthews,
Product Manager at Ninja Theory. “With the help of Chillingo and by virtue of
the game being free, we are looking forward to reaching a wider audience than
we have ever been able to before.”

“Fightback is a truly unique experience on mobile,” said Ed Rumley, COO,
Chillingo. “Ninja Theory have achieved perfection with their gesture based
controls and the game looks phenomenal. We’re proud to have helped such a
renowned UK studio bring Fightback to millions of gamers around the world.”

Fightback now. Grab the game for free on the App Store.

About Chillingo

Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on
iOS with numerous award-winning hits around the world including Angry Birds,
Cut the Rope, Contre Jour, and Anomaly Warzone Earth. The company also
publishes games for Android™, Windows® Phone 8, Steam, and other digital
platforms. For more information about the company and its games, please visit
www.chillingo.com.

About Ninja Theory Ltd.

Ninja TheoryLtd. was formed in 2004 by four partners, including current
Directors Nina Kristensen (Chief Development Director), Tameem Antoniades
(Chief Creative Director) and Jez San OBE (Non-Executive Director). The studio
pride themselves on striving for the highest production values and continually
pushing the boundaries of technology, art and design to create evermore
exciting video game experiences.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones and tablets. EA
has more than 285 million registered players and operates in 75 countries.

In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion. Headquartered
in Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA
Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about
EA is available at www.ea.com/news.

The Sims, Need for Speed, Mass Effect and Battlefield are trademarks of
Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the
property of their respective owners and used with permission. App Store is a
service mark of Apple Inc.

Contact:

Chillingo/Electronic Arts
Daniel Tausney, +447717 693060
PR Manager
daniel@chillingo.com