Midemlab Finalists Announced

                         Midemlab Finalists Announced

THE NEXT GENERATION OF MUSIC INDUSTRY INNOVATORS

PR Newswire

PARIS, Dec. 19, 2013

PARIS, Dec. 19,2013 /PRNewswire/ --Midemlab, the international pitching
competition for ground-breaking startups and app developers, today announces
the 30 finalists whose ideas will drive the music industry forward in this new
era of growth.

Presented by Pepsi and Vivendi, Midemlab is part of Midem 2014, the leading
international business event for the music ecosystem, which takes place in
Cannes from 1-4 February.

The 2014 Midemlab finalists – chosen by UK digital consulting company Music
Ally and French specialist open innovation consultancy, bluenove – will
present their business models to an international jury of leading
entertainment executives, venture capitalists, entrepreneurs and incubators.

One winner will be selected by the jury in each of the three following
categories – music discovery, recommendation and creation; marketing & social
engagement; direct-to-consumer sales and content monetization. There will be
also a fourth winner nominated by Vivendi and chosen from across all
categories. The Vivendi "Coup de Coeur" winner will be awarded by a jury of
Vivendi and Universal Music Group senior management and will be given
privileged access to the group's subsidiaries. The winners will be announced
during a special awards ceremony at Midem.

Midemlab has become a powerful launch platform for startups, many of whom have
subsequently helped shape the new industry ecosystem, including SoundCloud,
The Echo Nest, Songkick and Mobile Backstage.

All 2014 finalists will benefit from feedback from experienced music industry
decision makers and meet with potential business partners and investors. They
will also receive valuable exposure to the international media and an industry
audience, where they hope to be recognised as among the most promising
startups in the entertainment field.

Finalists will also gain insight into how to make their services even better
adapted for the entertainment industry, and can capitalise on personalised
coaching from globally-recognised mentors brought in by Pepsi to help prepare
their pitches.

Previous finalist and Vivendi "Coup de Coeur" Winner 2012, Urturn*, a
London-based online social platform, raised $13.4 million led by Balderton
Capital in the wake of presenting its company at Midemlab. "Midem works for
businesses because you're making very real connections," said Vincent Borel,
co-founder of Urturn, a music-loving platform best described as a viral meme
generator.

The Midemlab 2014 finalists are:
For more details on each of the finalists, click here:

Music discovery, Recommendation and Creation

  oBlitzr (France) - Metadata-driven music platform & services
  oCubic.fm (Turkey) - Social music discovery platform
  oIndiloop (Canada) – Cloud-based mash up software
  oJukely (USA) - Matchmaker for concerts and friends
  oMoodsnap (USA) - Image-based music discovery app
  oMusic Gateway (UK) - Unique music Industry business platform
  oMuzieo (USA) - Mobile-based music discovery service
  oNagual Sounds (Germany) - New interactive musical experience
  oSound Wand (UK) - Musical instrument of the future
  oSoundwave (Ireland) - Your music world

Marketing & Social Engagement

  oFeature.fm by EQuala.fm (USA) - Music promotion network
  oFanPic by Huggity (Ireland) - Engaging fans beyond the event
  oHello Stage (Austria) – Classical music community
  oLalilala by Appiway (France) - Singing challenges between friends
  oLISNR (USA) - Dynamic Audio Content Delivery Platform
  oNoise Fish (UK) - Online Home of the Music Industry
  oRushmore (UK) - Platform connecting artists with fans
  oStarlize by Mobile Motion (Germany) - Mobile Music Video Creation
  oTunespeak (USA) - Musician-to-fan loyalty platform
  oVidrack (Canada) - Video Camera on Your Website

Direct-to-consumer Sales and Content Monetization

  o3Plet (Estonia) - Music album as an app
  o10tracks (Russia) - Cloud storage for music collections
  oBandstandMobile (Ireland) - Artist -To- Fan App Development
  oCapsule.fm (Germany) - Making your online content audible
  oKicktone (Australia) - Social Music Discovery
  oMetable (UK) - Metadata and Asset Management Platform
  oPulpix (France) - Exclusive showcase online services
  oScreenburn (UK) - Facebook video on demand platform
  oSongspot (France) - Social jukebox app
  oWeezic (France) - Augmented Sheet Music

Bluenove, Music Ally, 21212 Digital Accelerator, BITKOM, China Accelerator,
East West Digital News, FrenchWeb, Media.net, Music 4.5, Music Business
Association, Rude Baguette, StartupBootCamp, Technode, UP Global and Wayra are
partners of Midemlab.

*Follow the Midemlab 2012 finalist, Urturn, in the Midem - The Series. Midem
the Series reveals the experiences of three very different attendees of the
Cannes-based music tradeshow.

For press registration details, please click here.

About Midem – Midem is an annual international b2b event dedicated to the new
music ecosystem, with a tradeshow, conferences, competitions, networking
events and live performances. It's the place where music makers, cutting-edge
technologies, brands & talents come together to enrich the passionate
relationship between people & music, transform audience engagement and form
new business connections.

About PepsiCo
PepsiCo is a global food and beverage leader with netrevenues of more than
$65 billion and a product portfolio that includes 22brands that generate more
than $1 billion each in annual retail sales. Our mainbusinesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – makehundreds of enjoyable
foods and beverages that are loved throughout the world.PepsiCo's people are
united by our uniquecommitment to sustainable growth byinvesting in a
healthier future for people and our planet, which we believealso means a more
successful future for PepsiCo. We call this commitmentPerformance
withPurpose: PepsiCo's promise to provide a wide range of foodsand beverages
from treats to healthy eats; to find innovative ways to minimizeour impact on
the environment by conserving energy and water andreducingpackaging volume;
to provide a great workplace for our associates; and torespect, support and
invest in the local communities where we operate. For moreinformation, please
visitwww.pepsico.com.

About Vivendi
Vivendi groups together leaders in content, media and telecommunications.
Canal+ Group is the French leader in pay-TV, also operating in French-speaking
Africa, Poland and Vietnam; its subsidiary Studiocanal is a leading European
player in production, acquisition, distribution and international film sales.
Universal Music Group is the world leader in music; it recently strengthened
and diversified its position with the acquisition of EMI Recorded Music. GVT
is a telecoms and media/content distribution in Brazil. In addition, Vivendi
owns SFR, a French leader in alternative telecoms. www.vivendi.com

About Reed MIDEM – Founded in 1963, Reed MIDEM is a leading organiser of
professional, international tradeshows. Reed MIDEM events have established
themselves as key dates in professional diaries. The company hosts MIPTV,
MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content
industries, MIDEM for music professionals, LeWeb Paris and London for internet
forward-thinkers, MIPIM, MIPIM Asia, MIPIM UK and MAPIC for the property and
retail real estate sectors. www.reedmidem.com

About Reed Exhibitions - Reed Exhibitions is the world's leading events
organizer, with over 500 events in 41 countries. In 2012 Reed brought together
seven million active event participants from around the world generating
billions of dollars in business. Today Reed events are held throughout the
Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34
fully staffed offices.Reed Exhibitions serves 44 industry sectors with trade
and consumer events and is part of the Reed Elsevier Group, a world leading
provider of professional information solutions. www.reedexpo.com

SOURCE Reed MIDEM

Website: http://www.reedmidem.com
Contact: REED MIDEM PRESS: Jane GARTON, Entertainment Press Director: +33 1 79
71 94 39 > jane.garton@reedmidem.com, Philippe LE GALL, Press Events Manager:
+33 1 79 71 96 48 > philippe.legall@reedmidem.com, Joanna KIRK, Press Manager:
+33 1 79 71 95 82 > joanna.kirk@reedmidem.com
 
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