INSTITUTE FOR HIGHWAY SAFETY

- 2014 Mazda3, Mazda6 and CX-5 Models Receive Organization's Highest Safety
Rating -

PR Newswire

IRVINE, Calif., Dec. 19, 2013

IRVINE, Calif., Dec. 19, 2013 /PRNewswire/ -- Recently redesigned and
featuring the Mazda-developed SKYACTIV®^^1 TECHNOLOGY, the 2014 Mazda3, Mazda6
and CX-5 today earned a "Top Safety Pick+" distinction from the Insurance
Institute for Highway Safety (IIHS). Only 22 vehicles earned a Top Safety
Pick+ award, with the Mazda brand garnering the second-highest number of
safety honors.


"A redesign is not simply a matter of changing a vehicle's sheet metal draping
but involves dramatically altering its insides, outsides and everything in
between to make that vehicle not only look great but be more efficient, more
powerful and, most importantly, safer," said Jim O'Sullivan, president and
CEO, Mazda North American Operations (MNAO). "With our new fleet of SKYACTIV
vehicles, the 2014 Mazda3, Mazda6 and CX-5 were created to be the best in
their segments from fuel economy and safety to dynamics and performance, and
having earned Top Safety Pick+ distinctions is further proof to their

New criteria were administered by the IIHS this year. A Top Safety Pick award
requires a "Good" performance in the Institute's moderate overlap front, side,
roof strength and head restraint tests and, for the first time, requires
"Good" or "Acceptable" performance in the small overlap front test that was
introduced in 2012. The same level of performance in those tests, along with
at least a "Basic" rating for front crash prevention, is required for the
highest accolade of Top Safety Pick+.

Ratings for the five crash impact tests are Good, Acceptable, Marginal and
Poor. Ratings for crash prevention are Superior, Advanced, Basic and NA (not
applicable). The 2014 Mazda3 and CX-5 both earned a Good rating for all crash
impact tests and an Advanced rating for front crash prevention. The 2014
Mazda6 also received an Advanced rating for front crash prevention and a
rating of Good for all crash impact tests while earning a grade of Acceptable
in the small overlap test. For more information on these ratings, visit

All-new from the ground up for the 2014 model year, the Mazda3 compact car and
Mazda6 mid-size sedan both feature an exceptional level of standard equipment
and also offer unexpected features within their segments with all-new safety
and in-car technologies. This includes the capacitor-based regenerative
engine braking system known as i-ELOOP and MAZDA CONNECT™, a next-generation
driving-focused in-vehicle connectivity system that also features an
innovative Active Driving Display. While MAZDA CONNECT is currently only
available on the Mazda3, i-ELOOP is a segment-exclusive technology for both
the Mazda3 and Mazda6.

Available in two body styles, pricing for Mazda3 starts at $16,945^2 MSRP for
four-door models and $18,945 MSRP for five-doors. Featuring a standard
SKYACTIV-G 2.0-liter gasoline engine (155 horsepower, 150 lb-ft of torque) or
optional SKYACTIV-G 2.5-liter (184 horsepower, 185 lb-ft of torque), 2.0L
models can be configured with either a SKYACTIV-MT six-speed manual
transmission or a SKYACTIV-Drive six-speed automatic. Models with the 2.5L
are currently only available with the automatic. The manual transmission has
been confirmed to be offered on 2.5L models at a later date. Both engine
displacements are available for either body style. Mazda3 also offers an
EPA-estimated highway fuel economy of up to 41 mpg, one of the best in the

The 2014 Mazda6 starts at $20,990 MSRP and is currently equipped with a
SKYACTIV-G 2.5L engine, and can be paired with either the manual or automatic
transmission. Similar to its fuel-efficient smaller sibling, Mazda6 offers
best-in-class highway fuel economy with an EPA estimate of up to 40 mpg^3.

Redesigned for the 2013 model year, CX-5 was the first Mazda to feature the
full suite of SKYACTIV technologies and the all-new design language known as
KODO "Soul of Motion". Starting at $21,395 MSRP, the CX-5 also offers an
EPA-rated best-in-class highway fuel economy amongst its non-hybrid
competitors. CX-5 is available with either the SKYACTIV-G 2.0L or 2.5L engine
and can be had equipped with either transmissions.

All vehicles feature a suite of active-safety pre-crash detection systems
collectively known as i-ACTIVSENSE. These technologies use sensing devices
such as milliwave radars and cameras to support the driver in recognizing
hazards, avoiding collisions and minimizing damage should accidents occur.
While these systems will not eliminate accidents, their intent is to minimize
them and reduce the severity of a crash.

The features available under i-ACTIVSENSE for North America are:

  oHigh Beam Control – The system automatically switches the headlamps
    between high and low beams.
  oBlind Spot Monitoring – This safety confirmation system detects objects
    located in blind-spot areas to the sides and rear of the vehicle and
    issues a visual alert within the outside mirrors for the driver to see.
    Should the turn signal be on for the direction in which the "blind" object
    is located, audible beeps will alert the driver.
  oRear Cross Traffic Alert – Using the same sensor as Blind Spot Monitoring,
    this system detects and informs the driver of any vehicle approaching from
    the side while the driver is reversing out of a parking space.
  oLane Departure Warning System – This system monitors the lane markings on
    the road and issues a warning to the driver when it predicts that the
    vehicle is going to depart from its lane unintentionally.
  oForward Obstruction Warning – This system monitors the road ahead and
    issues both audible and visual alerts to help the driver take evasive
    action when it determines a high risk of collision to exist. FOW operates
    when traveling between speeds of 9 and 92 mph.
  oSmart City Brake Support – When traveling at speeds of less than 19 mph,
    SCBS helps prevent or minimize a collision with a vehicle. Should the
    imbedded laser sensor detect an object, and the system calculates there
    may be a high risk for collision, the brake pedal travel is reduced in
    order to hasten braking. Should the driver fail to perform an avoidance
    maneuver, the system will activate an automatic braking function.
  oMazda Radar Cruise Control – The system determines the difference in speed
    and distance to the vehicle in front and will automatically adjust the
    cruising speed in order to maintain a safe distance. (Not available on
  oAdaptive Front-lighting System – Optimizes distribution of light from the
    headlights in accordance to driving circumstances. Depending on vehicle
    speed and steering input, AFS turns the low-beam headlights up to 15
    degrees into the direction the driver intends to travel.

About IIHS
Founded in 1959, the Insurance Institute for Highway Safety is an independent,
non-profit, scientific and educational organization dedicated to reducing
deaths, injuries and property damage that result from crashes on the nation's
highways and roads. The Institute, along with affiliate the Highway Loss Data
Institute (HLDI), supports highway safety efforts and accident prevention
through vehicle crash safety tests as well as consumer education, such as
driver behavior and roadway designs. For more information, visit

About Mazda North American Operations
Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity. For more information on Mazda vehicles, including photography
and B-roll, please visit the online Mazda media center at

^1 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

^2Starting price is manufacturer's suggested retail price (MSRP) for lowest
trim level. MSRP does not include $795 destination charge (Alaska $840),
title, taxes, license, options and dealer charges. Actual prices set by dealer
and may vary.

^3 2014 Mazda6 Grand Touring models equipped with 6-speed automatic and
i-ELOOP. Sport and Touring models are not available with i-ELOOP and are
EPA-estimated to achieve 37 highway mpg (6-speed manual) or 38 highway mpg
(6-speed automatic). Actual fuel economy will vary based on driving habits and
road conditions.

SOURCE Mazda North American Operations

Contact: Beverly Braga, Mazda North American Operations, +1-949-727-6751 OR
Eric Booth, Mazda North American Operations, +1-949-727-6144
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