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Spectrum Brands Expands Sponsorship With FLW For 2014 Season

         Spectrum Brands Expands Sponsorship With FLW For 2014 Season

Meyer, Morehead, Vatalaro, Wheeler selected as brand ambassadors

PR Newswire

MINNEAPOLIS, Dec. 19, 2013

MINNEAPOLIS, Dec. 19, 2013 /PRNewswire/ --FLW, the world's largest
tournament-fishing organization, has announced Spectrum Brands Holdings has
expanded their sponsorship agreement for the upcoming 2014 season. Rayovac®, a
division of Spectrum Brands featured by FLW since 2012, will be joined by
Repel®, Dingo® and George Foreman® as leading sponsor brands across all of
FLW's media platforms.

Four premier FLW Tour anglers have been selected to represent the brands as
ambassadors in FLW competition. Cody Meyer of Auburn, Calif., who has three
top-10 Forrest Wood Cup finishes in just five years as a professional, will
represent the Repel® brand. Dan Morehead of Paducah, Ky., an 18-year veteran
with an Angler of the Year title and multiple Tour wins, will represent the
George Foreman® brand. Vic Vatalaro of Kent, Ohio, an FLW mainstay who has 18
top-10 finishes in just 11 years as an FLW Tour pro, will represent the Dingo®
brand and Jacob Wheeler of Indianapolis, Ind., the 2012 Forrest Wood Cup
champion, will be the face of the Rayovac® brand.

"Spectrum Brands has a portfolio of highly recognizable household brands that
directly cater to outdoor enthusiasts and their needs," said Trish Blake,
President of FLW Marketing. "We are excited to add these brands alongside
Rayovac to the FLW 2014 sponsor family."

Per its sponsorship agreement, the Spectrum Brands will be featured across all
of FLW's media platforms, including tournaments and Expos, websites, social
media, FLW Bass Fishing magazine and the "FLW" television show on NBC Sports
Network. The Emmy-nominated "FLW" is broadcast Sundays in high-definition (HD)
on NBC Sports Network to more than 564 million households worldwide, making it
the most widely distributed weekly outdoors-sports television show in the
world.

"We're excited to be working with FLW again in 2014 and are looking to make an
even bigger impression with the addition of these new brands," said Harrison
Smiddy, Sr. Director of Marketing, Rayovac - Batteries/Lighting Products.

ABOUT FLW
FLW is the industry's premier tournament-fishing organization, providing
anglers of all skill levels the opportunity to compete for millions in prize
money nationwide in 2013 over the course of 220 tournaments across five
tournament circuits, four of which provide an avenue to the sport's richest
payday and most coveted championship trophy – the Forrest Wood Cup. FLW
tournament fishing can be seen on the Emmy-nominated "FLW" television show and
is broadcast to more than 564 million households worldwide, making it the most
widely distributed weekly outdoors-sports television show in the world. FLW is
committed to providing a lifestyle experience that is the "Best in Fishing, On
and Off the Water." For more information about FLW visit FLWOutdoors.com and
look for FLW on Twitter, Facebook, Pinterest and YouTube.

ABOUT SPECTRUM BRANDS HOLDINGS, INC.
Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and
diversified consumer products company and a leading supplier of consumer
batteries, residential locksets, residential builders' hardware, faucets,
shaving and grooming products, personal care products, small household
appliances, specialty pet supplies, lawn and garden and home pest control
products and personal insect repellents. Helping to meet the needs of
consumers worldwide, the company offers a broad portfolio of market-leading,
well-known and widely trusted brands including Rayovac®, Varta®, Kwikset®,
Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®,
Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature's
Miracle®, Dingo®, 8-in-1®, FURminator®, Littermaid®, Spectracide®, Cutter®,
Repel®, Hot Shot® and Black Flag®.Spectrum Brands'products are sold by the
world's top 25 retailers and are available in more than 1 million stores in
approximately 140 countries.Spectrum Brands Holdingsgenerated net sales of
approximately$3.25 billionin fiscal 2012. On a pro forma basis following the
company'sDecember 2012acquisition of theHardware & Home Improvement Group
(HHI) fromStanley Black & Decker,Spectrum Brandshad net sales of more
than$4 billionfor fiscal 2012. For more information,
visitwww.spectrumbrands.com.

FLWOutdoors.com



SOURCE FLW

Website: http://FLWOutdoors.com
Contact: Chad Gay, Director of Public Relations, (865) 201-6458 or
cgay@flwoutdoors.com, Joe Opager, Communications Specialist, (612) 337-1989
(w), (218) 434-0748 (m) or joe.opager@jacobs-mgmt.com, Jody White,
Communications Specialist, (612) 337-1948 (w), (802) 233-6094 (m) or
jody.white@jacobs-mgmt.com, Julie Huber, Social Media Manager/Strategist,
(612) 337-1810 (w), (612) 812-9512 (m) or julie.huber@jacobs-mgmt.com
 
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