Under-7s left unsupervised online by 64% of parents
New research uncovers concerning trend in parental behaviour towards child
device ownership and use
AMSTERDAM and SAN FRANCISCO, Dec. 19, 2013
AMSTERDAM and SAN FRANCISCO, Dec. 19, 2013 /PRNewswire/ --With child internet
safety concerns on the rise, a new study from AVG Technologies N.V. (NYSE:
AVG), the provider of Internet and mobile security, privacy and optimization
to 172 million active users, has found that 64% of the parents surveyed with
children under seven admit to letting them spend time on the internet while
they are not in the room. Worryingly, the results come as gadgets look set to
be top of Christmas wish lists, with 33% of respondents claiming that they
plan on buying their child a mobile device this year.
The survey, which questioned over 1,000 families across the US, Canada and the
UK also discovered that 73% of respondents would consider giving their
children a device that they had not used themselves and only 26% are currently
using any kind of restricted profile or kid zones on their children's devices
– despite 82% being aware of the option. As parents struggle to manage their
children's device ownership and use, results highlighted the increasing
pressure they feel under to buy their children the latest technology; with 40%
of respondents admitting to feeling this way and 'pester pressure' from both
their children (68%) and their children's friends (52%).
There were however some positive indications that parents are at least
starting to take more responsibility when it comes to the devices they give
their children – actively seeking guidance in the purchase stage and getting
involved in the initial device setup. Of those questioned:
o89% research devices for children before buying them – and 75% believe
technology should come with age recommendations
o53% always read instructions for devices given to children and 62% are
always involved in the device setup
o95% have spoken to, or plan, to talk about being safe online with their
"Parents need to take a more active role regarding their children's device
usage at home and remember that their job does not end once the device is
unwrapped," said Tony Anscombe, Senior Security Evangelist, AVG Technologies.
"To steal from an old adage, a device is for life, not just Christmas and it
is of vital importance that parents take ongoing responsibility for making
sure their children are using their devices in the safest way possible. With
the right framework in place, families should be able to enjoy technology
together and encourage children to learn, play and feel free to be themselves
when using these connected devices."
An online survey of 1,221 consumers was undertaken in the UK, US, and Canada.
The survey was set up using Qualtrics and respondents were from Qualtrics'
online panel.Fieldwork took place in December 2013.
About AVG Technologies (NYSE: AVG)
AVG's mission is to simplify, optimize and secure the Internet experience,
providing peace of mind to a connected world. AVG's powerful yet easy-to-use
software and online services put users in control of their Internet
experience. By choosing AVG's software and services, users become part of a
trusted global community that benefits from inherent network effects, mutual
protection and support. AVG has grown its user base to 172 million active
users as of September 30, 2013 and offers a protection, performance and
privacy products and services suite to consumers and small businesses
including Internet security, performance optimization, mobile security, online
backup, identity protection and family safety software. www.avg.com
Keep in touch with AVG
oFor breaking news, follow AVG on Twitter at
oJoin our Facebook community at www.facebook.com/AVG
oJoin our LinkedIn community at www.linkedin.com/groups?gid=2719797
oWatch us at www.youtube.com/user/officialAVG
SOURCE AVG Technologies
Contact: US, Katie Han, Waggener Edstrom for AVG, email@example.com, +
1 (212) 551 4807; or UK, Samantha Woodman, Waggener Edstrom for AVG,
firstname.lastname@example.org, + 44 (0)20 7632 3840
Press spacebar to pause and continue. Press esc to stop.