Thinknear and Placed Partner to Bring Third-Party In-Store Attribution to
Retailers Now Have Access to Mobile Attribution Technology, Linking
Mobile Ad Exposure to In-Store Traffic
SUNNYVALE, CA -- (Marketwired) -- 12/18/13 -- Thinknear by Telenav
(NASDAQ: TNAV), the leading location marketing expert, has teamed
with location insights leader Placed, Inc. to provide retailers with
valuable insights into the effectiveness of mobile ads in driving
offline store visits. Leveraging Placed Attribution, which measures
over 100,000,000 locations per day from the world's largest opt-in
location panel, this new partnership, first reported in the MediaPost
MoBlog, will allow advertisers to measure the correlation between
mobile ad exposure and brick-and-mortar shopping.
"In many ways, we're offering the Holy Grail of mobile attribution
with this partnership," explains Thinknear General Manager, Eli
Portnoy. "By connecting mobile ads to in-store visits, we can help
advertisers close the attribution gap and understand how their ad
spend is paying off."
The partnership will focus on measurement of consumers who are
exposed to location-based mobile ads on the Thinknear network, and
analysis of Placed's location panel data, to provide a solid
indication of ROI to marketing partners.
"Thinknear's partnership with Placed highlights the importance of
independent third-party attribution to connect mobile ad exposure to
real-world action," said David Shim, founder and CEO of Placed. "The
leadership role that Thinknear has taken in championing location as a
fundamental differentiator in mobile advertising continues with this
partnership. By separating media from attribution, Thinknear provides
a solution that is free of any conflict of interest, making the end
beneficiary the advertiser."
The partnership between the two organizations will also include
detailed post-campaign reporting metrics that will help retail
marketers understand where and how consumers transact in real time.
Brands and agencies wanting to learn more about the technology should
contact Thinknear or Placed for more information.
Thinknear by Telenav is a mobile advertising
network focused on using location more intelligently to deliver
unique audiences and better consumer experiences that ultimately
result in more customers. The platform was built from the ground up
to deliver the scale and reach required to leverage location in
Thinknear leverages over 14 years of exclusive location data from
Telenav, their parent company, to power advanced location targeting.
Thinknear uses first party data and deep location and mobile
experience to deliver services and solutions advertisers can't get
from other ad networks. For more information, please visit
About Telenav, Inc.
Telenav's mission is to help make people's
lives less stressful, more productive, and more fun when they are on
the go. Telenav's personalized navigation services help people make
faster and smarter daily decisions about where to go, when to leave,
how to get there, and what to do when they arrive.
Telenav's partners are wireless carriers, automobile manufacturers,
app developers, advertisers and advertising agencies. The company's
carrier and automotive partners include AT&T, Bell Mobility, Boost
Mobile, Ford, NII Holdings, QNX Software Systems, Rogers, Sprint,
Telcel, T-Mobile U.S., U.S. Cellular, and Vivo Brazil. More
information is available at www.telenav.com and www.scout.me.
Copyright 2013 Telenav, Inc. All Rights Reserved.
"Telenav," "Thinknear," the Thinknear logo, "telenav.com,"
"scout.me," and "thinknear.com" are registered and unregistered
trademarks and/or service marks of Telenav, Inc. Unless otherwise
noted, all other trademarks, service marks, and logos used in this
press release are the trademarks, service marks or logos of their
Placed is the leader in location-driven insights and
mobile ad intelligence. Measuring billions of locations across the
world's largest opt-in mobile location panel, Placed provides the
most complete understanding of consumers' offline behaviors.
Connecting the physical and digital worlds, Placed gives brands,
agencies, publishers and ad networks the ability to target location
at scale, measure the offline impact of mobile ads, and deliver
actionable insights into consumer behavior. Founded in January 2011,
Placed is headquartered in Seattle and is backed by Madrona Venture
Group. For more information about Placed and its location solutions,
please visit: http://www.placed.com/
WIT Strategy for Thinknear by Telenav
The Blueshirt Group for Telenav, Inc.
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