Evergreen Packaging Partners with FIT on Project to Raise Awareness About
Innovative Packaging Design and Sustainable Packaging
Project Carton exhibition on view at Fashion Institute of Technology December
MEMPHIS, Tenn., Dec. 18, 2013
MEMPHIS, Tenn., Dec. 18, 2013 /PRNewswire/ --The Fashion Institute of
Technology (FIT) brings a fresh new perspective to packaging design with
Project Carton, an exhibit of gable-top cartons created by students in the
college's Packaging Design program for a competition sponsored by Evergreen
Packaging at FIT in fall 2012.The competition sought to promote sustainable
packaging and highlight innovation in packaging design.The exhibition is on
view from December 18, 2013, through January 30, 2014, from 9:00 am to 9:00 pm
in the streetfront gallery of the Fred P. Pomerantz Art and Design Center at
FIT, Seventh Avenue at 27 Street in New York City.
The exhibition design, which has also been created by the students, mimics the
supermarket experience with shopping carts; refrigerator cases holding milk,
juice, and other products; brochures in the form of sale circulars; and a
gable-top display case—plus life-size cartons visitors can walk through.
Engaging wall text about packaging design and sustainability includes
information about the successful school carton recycling efforts of GrowNYC's
Recycling Champions program, accomplished in conjunction with the NYC
Department of Education Sustainability Office. There also is a video of
students and faculty talking about the project.
"We commend the students at the Fashion Institute of Technology for
demonstrating how sustainability and innovative packaging design can
beautifully complement each other," said Erin Reynolds, marketing director at
Evergreen Packaging. "As we continue to raise community awareness on the
eco-friendly benefits of cartons, we are also excited to support young
designers who aim to use cartons as canvases for creativity." Evergreen
Packaging cartons have the eco-friendly attributes consumers want: more than
70% of the carton is made from paper derived from a renewable resource: trees.
Recent survey results from Datamonitor indicate that sustainability will be
increasingly associated in consumers' minds with innovation. Consumers who
care about sustainability and consider the eco-friendly attributes of
packaging before making a purchase represent a significant and growing
segment. This association presents a growing opportunity for consumer beverage
companies to create compelling brands for these consumers by choosing cartons.
"The diverse creativity of the students' contest entries illustrated how
companies can take full advantage of the brand-building power of four carton
panels with vibrant, full-color graphics," said Marianne Klimchuk, professor
and associate chair of FIT's Packaging Design program.
"Designing this exhibition gave Packaging Design students the opportunity to
work on a large scale, which will serve them well in the future," added Anne
Kong, assistant professor, Visual Presentation and ExhibitionDesign.
For more information about the exhibition or to view images, visit
www.fitnyc.edu or www.projectcarton.com.
About Evergreen Packaging^®
Evergreen Packaging is a global leader in creating fiber-based packaging
solutions customized to deliver product freshness and brand distinction.
Evergreen Packaging is a vertically integrated packaging company, delivering
total solutions of barrier paperboard, technical expertise, equipment and
Evergreen Packaging cartons have the eco-friendly attributes consumers want:
more than 70% of the carton is made from paper derived from a renewable
resource: trees. Cartons are also recyclable only where facilities exist for
an increasing number of households. In addition, our cartons are made with
renewable energy — over 50% of the energy used to make the paper in our
cartons comes from biomass.
About the Fashion Institute of Technology
FIT's Packaging Design program is the only one of its kind in the country and
the only program in the United States that offers a BFA in Packaging Design.
This academically rigorous program prepares students for the professional
opportunities that exist in the brand and packaging design profession by
blending creative ability with knowledge of brand and packaging design. Alumni
hold positions at a number of Fortune 500 companies including Avon,
Colgate-Palmolive, Gap, Johnson & Johnson, Kraft, Limited Brands, Macy's,
Martha Stewart, and Pepsi, as well as at top brand strategy and design firms.
The Fashion Institute of Technology, a college of the State University of New
York, has been a leader in career education in art, design, business, and
technology for nearly 70 years. With a curriculum that provides a singular
blend of hands-on, practical experience, classroom study, and a firm grounding
in the liberal arts, FIT offers a wide range of outstanding programs that are
affordable and relevant to today's rapidly changing industries. The college
offers more than 45 majors and grants AAS, BFA, BS, MA, MFA, and MPS degrees,
preparing students for professional success and leadership in the global
marketplace. Visit fitnyc.edu.
SOURCE Evergreen Packaging
Contact: Aquinas Early, 901-260-4151, firstname.lastname@example.org, or Erin
Reynolds, 901-230-5599, email@example.com; For FIT: Cheri Fein,
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