Rocket Fuel Welcomes Shobhana Ahluwalia as Vice President of Information Technology

Rocket Fuel Welcomes Shobhana Ahluwalia as Vice President of Information 
Highly Accomplished Technical Executive With Experience Managing
Global High-Performance Teams at CBS and CNET to Lead Company's IT
Infrastructure as It Continues Its Trajectory of Programmatic Growth 
REDWOOD CITY, CA -- (Marketwired) -- 12/18/13 --   Rocket Fuel Inc.,
(NASDAQ: FUEL), a leading provider of artificial intelligence (AI)
advertising solutions for digital marketers, today announced Ms.
Shobhana Ahluwalia has joined the company as Vice President of
Information Technology. With over 18 years of experience, Ahluwalia
will lead the information technology department at Rocket Fuel. 
News Facts 

--  Ahluwalia was most recently the Vice President of Enterprise Resource
    Planning and IT at CBS Corporation, where she managed a global
    organization of up to 50 people across the U.S. and India.
--  Previously, Ahluwalia served as Director of IT at CNET where she
    provided leadership for company-wide sales, HR, and payroll
    applications, by managing a global team in India and China and
    overseeing multiple transformational system implementations.
--  She holds a Masters of Business Administration with a double major in
    Strategy and Finance from the University of Pennsylvania Wharton
    School of Business. She also received a Bachelor of Computer Science
    Engineering from BMS College of Engineering in Bangalore.


--  "I'm thrilled to have a talented and innovative engineering
    professional like Shobhana join our executive staff," said J. Peter
    Bardwick, CFO of Rocket Fuel. "What makes her so special is a
    combination of deep domain, management, business, and engineering
    expertise. Our extraordinary global growth has to be supported by a
    robust information technology infrastructure and I'm excited to have
    her here to drive that infrastructure."
--  "Rocket Fuel is all about innovation and technology, and it's a great
    time for me to be joining the company," said Ahluwalia. "I look
    forward to helping improve and support the company's IT infrastructure
    needs at a rate that will help the company scale and grow."

About Rocket Fuel
 Rocket Fuel delivers a leading programmatic
media-buying platform at Big Data scale that harnesses the power of
artificial intelligence (AI) to improve marketing ROI in digital
media across web, mobile, video, and social channels. Rocket Fuel
powers digital advertising and marketing programs globally for
customers in North America, Europe, and Japan. Customers trust Rocket
Fuel's Advertising That Learns(R) platform to achieve brand and
direct-response objectives in diverse industries from luxury cars to
groceries to retail. Rocket Fuel currently operates in over 20
offices worldwide and trades on the NASDAQ under the ticker symbol
"FUEL." For more information, please visit
or call 1-888-717-8873. 
PR Contact
Jessica Cheney
415-593-1400, ext. 1688 
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