Polaris Announces Strategic Partnership with Ariens Company
Alliance will offer both companies new strategic opportunities to grow in
MINNEAPOLIS -- December 18, 2013
Polaris Industries Inc. (NYSE: PII) today announced a strategic partnership
with Ariens Company, a Brillion, Wis.-based manufacturer of outdoor power
equipment. Ariens is a family-owned manufacturer of snow blowers, lawnmowers
and other outdoor power equipment. In the 80 years since its founding, Ariens
has driven exceptional growth across its product lines, sold under Ariens,
Gravely, and other brands. Both companies will benefit from this arrangement,
growing through exposure to adjacent markets while fostering innovation
through shared technology and R&D investments.
“By partnering with Ariens, we bring together two leading and highly-respected
companies that are well-positioned for growth,” said Scott Wine, Polaris
Chairman and CEO. “This partnership will enable Polaris to grow beyond our
core powersports market, as we will reach new customers with innovative,
relevant new products. We are looking forward to working with Ariens for many
years to come.”
The partnership includes supplying Ariens with a highly differentiated work
vehicle. Branded Gravely, the vehicle will have different performance and
styling characteristics to meet the requirements of Gravely’s work-focused end
users. And with both Polaris and Ariens investing in research and development
of new technology, this partnership enables the companies to leverage
information, technology and R&D investments, making innovation more efficient.
Additionally, it provides both companies access to expanded dealer channel
opportunities. The two company’s service complementary customer bases through
well-developed dealer networks, and this partnership will create new sales
opportunities for select dealerships in both networks.
“This partnership will create an even stronger dealer network by bringing
together the related categories of outdoor power sports and outdoor power
equipment. Dealers for the two companies share a lot of commonality including
the understanding of how to serve and service the customers in this outdoor
space,” said Dan Ariens, Ariens Company President and CEO. “With Polaris’
position as the global power sports leader, we are looking forward to
collaborating on projects that drive results for both companies.”
Beyond market leadership, Polaris and Ariens also share similarities in their
business cultures. Both have long histories rooted in the Midwest and have
grown significantly with a disciplined focus on lean manufacturing processes,
innovative products and passionate employees.
Polaris has successfully executed similar partnerships in the past, notably
its ongoing partnership with Bobcat Company and Eicher Motors in India.
Polaris is a recognized leader in the powersports industry with annual 2012
sales of $3.2 billion. Polaris designs, engineers, manufactures and markets
innovative, high quality off-road vehicles, including all-terrain vehicles
(ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles,
motorcycles and small vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road
vehicles and has established a presence in the heavyweight cruiser and touring
motorcycle market with the Victory and Indian motorcycle brands. Additionally,
Polaris continues to invest in the global on-road small vehicle industry with
Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and
internally developed vehicles. Polaris enhances the riding experience with a
complete line of Polaris and KLIM branded apparel and Polaris accessories and
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol
“PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle
accessories are available from authorized Polaris dealers or anytime at
About Ariens Company
Established in 1933 in Brillion, Wis., Ariens Company is an outdoor power
equipment manufacturing and distribution company serving consumer and
professional markets. The company’s premium international equipment brands
include Ariens Sno-Thro® and Ariens lawn and garden products for consumers;
Countax® and Westwood® lawn tractors; and Gravely® and Parker® commercial
equipment for the landscape management, facilities maintenance and sports
field sectors. Ariens’ affiliates, Stens Corporation, J Thomas and Ariens Pty
Ltd. (Australia), supply replacement parts to the outdoor power equipment
industry. The company has operations in Wisconsin, Nebraska, Indiana,
Michigan, the United Kingdom, Norway and Australia. Visit
http://www.ariensco.com for more information.
Marlys Knutson, 763-542-0533
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