Chipotle-Backed Pizzeria Locale Looks to Expand

  Chipotle-Backed Pizzeria Locale Looks to Expand

Concept brings Chipotle’s service style and commitment to high-quality
ingredients to Neapolitan-style pizza

Business Wire

DENVER -- December 18, 2013

Chipotle Mexican Grill (NYSE: CMG) has partnered with restaurateurs Bobby
Stuckey and Lachlan Mackinnon-Patterson to launch a fast causal pizza concept
called Pizzeria Locale. The first restaurant is located in Denver and is based
on a full-service pizzeria by the same name located in Boulder, Colo. Pizzeria
Locale opened its first fast casual location in partnership with Chipotle in
May and is exploring options for second and third locations in Denver.

Pizzeria Locale offers a menu that includes 10 classic pizzas, four American
classics, or customer-created combinations from a selection of high-quality
ingredients presented in an interactive service line. Pizzas are then fired in
a high-temperature pizza oven that bakes the pizzas in less than two minutes.
The restaurant also serves salads and sides including prosciutto and
meatballs. Red or white Italian wine is available on tap.

The original Pizzeria Locale in Boulder opened in 2011 and was created by
Frasca Food and Wine founders Stuckey, a master sommelier, and executive chef
Mackinnon-Patterson. The full-service restaurant is a contemporary pizzeria
inspired by the traditional pizzerias of Naples, Italy. The new Denver
restaurant draws from the same inspiration. It also draws from a commitment to
premium ingredients and an interactive service format similar to Chipotle.

“Bobby and Lachlan are extraordinary restaurateurs who truly understand what
it takes to provide an exceptional dining experience,” said Steve Ells,
founder, chairman and co-CEO of Chipotle. “I have known them for years and I
thought their pizzeria in Boulder presented the perfect opportunity to
collaborate. Opening Pizzeria Locale using a model similar to Chipotle allows
us to make extraordinary pizza, made with high-quality ingredients accessible
to everyone.”

“Steve has been a friend for 10 years, and for many of those years we have
talked about collaborating on something. With Pizzeria Locale, we found a
project we were all passionate about and we couldn’t be happier than to have a
partner in Chipotle that shares our vision of making our pizza accessible to
more people,” said Patterson. “We have always admired Chipotle’s pursuit of
the best ingredients, its commitment preparing food using classic cooking
techniques, and their understanding of what it takes to create a great
restaurant experience. Through this partnership, we can continue to run
Pizzeria Locale with the same energy and passion we’ve always had, but can
also look to Chipotle to help with some of the challenges that can become
distracting for a restaurateur.”

Pizzeria Locale’s contemporary design features dark woods, white tiled floors
and walls, marble accents on tables and the pizza-making station, a special
dough room that holds dough at a consistent 72-degrees and a humidity level
that mimics Naples on a spring day, and a custom-developed pizza oven that
cooks pizzas perfectly in under two minutes.

Pizzeria Locale joins ShopHouse as an additional concept that provides future
growth opportunities for Chipotle. Chipotle currently operates six ShopHouse
Southeast Asian Kitchen restaurants in Washington, DC and Los Angeles with
additional restaurants opening in the coming months.

“While both Pizzeria Locale and ShopHouse are exciting concepts, it’s
important to remember that our growth will continue to be driven for the
foreseeable future by expanding the Chipotle brand within the U.S.,” said
Steve Ells.

Plans for growing Pizzeria Locale call for slow, measured expansion that
allows the restaurant to perfect the concept and service model, and to develop
from within the people it will need to staff additional restaurants. Stuckey
and Mackinnon-Patterson’s other ventures, Frasca Food and Wine and the
original Pizzeria Locale in Boulder, Colo., are not part of this partnership
and are not affiliated in any way with Chipotle.

For additional information, contact: Chris Arnold, Chipotle Mexican Grill,
303.222.5912, or Sarah Abell, Baltz and Company,


Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that
food served fast did not have to be a typical fast food experience. Today,
Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls
(a burrito without the tortilla) and salads made from fresh, high-quality raw
ingredients, prepared using classic cooking methods and served in a
distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is
seeking better food from using ingredients that are not only fresh, but that —
where possible — are sustainably grown and Responsibly Raised® with respect
for the animals, the land, and the farmers who produce the food. In order
toachievethis vision, we focus on building a special people culturethat is
centered on creatingteams of top performers empowered to achieve high
standards. This people culture not only leads to a better dining experience
for our customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and currently operates more
than 1,550 restaurants. For more information, visit


Pizzeria Locale is a contemporary pizzeria inspired by the traditional
pizzerias of Naples, Italy and was created as a result of founders Lachlan
Mackinnon-Patterson and Bobby Stuckey’s culinary travels throughout Italy and
years of fine dining experience.Under the direction of chef
Mackinnon-Patterson and master sommelier Stuckey, Pizzeria Locale serves the
highest quality ingredients in a contemporary, interactive atmosphere.
Pizzeria Locale Boulder opened at 1730 Pearl Street as a full-service
restaurant in January 2011, adjacent to sister restaurant Frasca Food and
Wine, which are both owned solely by Mackinnon-Patterson and Stuckey. In May
2013, and in partnership with Chipotle Mexican Grill, Pizzeria Locale Denver
opened at 550 Broadway as the first fast-casual location, with a simplified
menu and a revolutionary custom-designed oven, cooking pizzas in under two
minutes. For more information, visit


Chipotle Mexican Grill
Chris Arnold, 303-222-5912
Baltz and Company
Sarah Abell, 917-584-8567
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