Intel Named Founding Partner of Levi’s® Stadium

  Intel Named Founding Partner of Levi’s® Stadium

         Two Iconic Bay Area Organizations Connect with Intel Inside®

Business Wire

SANTA CLARA, Calif. -- December 18, 2013

The San Francisco 49ers and Intel Corporation today announced that Intel will
become a Founding Partner and a preferred technology provider for the world’s
newest and most technologically advanced stadium, Levi’s® Stadium in Santa
Clara, Calif.The multiyear agreement is set to begin in 2014.

Intel Chief Marketing Officer Deborah Conrad and San Francisco 49er CEO Jed
York with commemorative ...

Intel Chief Marketing Officer Deborah Conrad and San Francisco 49er CEO Jed
York with commemorative jersey honoring the announcement that Intel would be a
Founding Partner and a preferred technology provider of the new Levi's Stadium
in Santa Clara, Calif. (Photo: Business Wire)

As part of the sponsorship agreement, the 49ers will work with vendors to
integrate Intel solutions and products for client, server, embedded and
security technologies inside the stadium. In addition, Intel will have
exclusive branding and naming rights to one of the most heavily used
pedestrian areas at the northwest corner of the venue, currently referred to
as the “Northwest Plaza.” This area will be re-named the “Intel Plaza” and
feature a fan experience zone where fans can connect and communicate using the
latest products with Intel Inside.

The agreement also includes an integrated media package that includes radio
and television advertising, various hospitality assets, and the opportunity to
host events at Levi’s® Stadium with customers and strategic partners
throughout the year.

The new stadium, which lies just a few miles from Intel's headquarters at the
Robert Noyce Building in the heart of Silicon Valley, is expected to be a
showcase for technology. Levi's® Stadium will be among the smartest in the
world with an adaptable technology infrastructure, scalable hardware, enhanced
game-day experiences and “bring your own device” opportunities.

“Intel is one of the most well-known brands in the world with a deep history
in Silicon Valley and an impeccable reputation as a leader in technology and
innovation,” said San Francisco 49ers CEO Jed York. “The vision for Levi’s®
Stadium has always been to provide an individually customized user experience
through the use of innovative technology, aligning these two organizations
perfectly. We are pleased to partner with our good neighbor as we establish
Levi's® Stadium as the premier outdoor sports and entertainment venue in the

“There is no better place than the heart of Silicon Valley to showcase the
best that technology has to offer, and we're very proud to be supporting the
49ers with a mission to define and enhance the fan experience on game day,”
said Deborah Conrad, Intel’s chief marketing officer. “This is really a
natural partnership between two iconic Bay Area organizations and we're
excited to engage fans in entirely new ways. We look forward to working with
the 49ers to make it a unique fan experience and highlight the technology and
innovation inside Levi's® Stadium.”

About Levi’s® Stadium

Levi’s® Stadium will not only be the new home to the San Francisco 49ers, but
it will also serve as one of the world’s best outdoor sports and entertainment
venues. It was designed by HNTB and is being built by Turner/Devcon for the
Santa Clara Stadium Authority. The $1.2 billion venue will have 1.85 million
square feet, seat approximately 68,500 and will feature an expected 165 luxury
suites and 8,500 club seats. It was designed to be a multi-purpose facility
with the flexibility to host a wide range of events, including domestic and
international soccer, college football, motocross, concerts and various civic
events, and will be expandable for major events such as the Super Bowl. For
more information, go to

About Intel Corporation

Intel (INTC) is a world leader in computing innovation. The company designs
and builds the essential technologies that serve as the foundation for the
world’s computing devices. Additional information about Intel is available

About the San Francisco 49ers

The San Francisco 49ers, owned by Denise and John York, currently play in the
NFC West division and have won five Super Bowl trophies including Super Bowl
XVI, XIX, XXIII, XXIV and XXIX. The franchise also has six conference
championships and 19 divisional championships and was the first major league
professional sports team to be based in San Francisco over 60 years ago.
Please visit and follow the 49ers on Facebook and Twitter

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