Expedia Media Solutions Offers 3:1 Advertising Match for Areas Affected by Typhoon Haiyan

  Expedia Media Solutions Offers 3:1 Advertising Match for Areas Affected by
                                Typhoon Haiyan

Media Match Allows Disaster-Affected Destinations to Maximize Marketing
Resources and Sustain Tourism during Recovery

PR Newswire

BELLEVUE, Wash., Dec. 17, 2013

BELLEVUE, Wash., Dec. 17, 2013 /PRNewswire/ --Expedia® Media Solutions, the
advertising division of Expedia, Inc.,today announced that it will offer
marketing support for tourism boards and organizations in the destinations
affected by Typhoon Haiyan. The offering, a 3:1 media dollar match for all
advertising on Expedia, Inc. websites, is designed to help the
disaster-affected regions sustain visibility and boost tourism during the
recovery period.

From now through March 2014, tourism organizations in countries such as
Vietnam and the Philippines can work with Expedia Media Solutions to develop
effective campaigns and triple the value of their media budgets. Using the
media match program, destinations can broaden their reach to targeted tourist
audiences shopping on Expedia, Inc. sites.

"We've offered similar media match programs after other natural disasters such
as Hurricane Sandy here in the U.S. and found that when leveraged effectively,
tourism organizations can drive revenue for their local communities in times
of need," said Noah Tratt, global vice president, Expedia Media Solutions.
"Our hope is that we can work with tourism groups in Southeast Asia to
alleviate some of the economic pressures in the destinations affected by the

In 2011, Japanese tourism was shattered by the devastating earthquake, tsunami
and nuclear power plant scare. From the time of the earthquake through the
week of July 25, tourism dropped to 73 percent below the previous year's
average which was a 97 percent drop. To help revive the country's tourism
industry, the Japan National Tourism Organization (JNTO) collaborated with
Expedia Media Solutions, creating an uplifting online ad campaign that was
featured on Expedia's UK website. The campaign ran July through October 2011,
and during that time, bookings increased dramatically, lifting the country's
tourism by 40 percent.

To be eligible, media campaigns must be developed by March 31, 2014, but can
run any time before July 31, 2014. Interested tourism organizations and boards
can contact Expedia Media Solutions at expediamedia@expedia.com.

About Expedia Media Solutions
Formed in 2007, Expedia Media Solutions is dedicated to building online and
offline media partnerships for travel and non-travel brand advertisers and to
enable them to leverage the unique media value of Expedia's network of leading
travel brands and global points of sale. For more information, visit

About Expedia, Inc.
Expedia, Inc. is thelargestonline travel companyin the world, with an
extensive brand portfolio that includes some of the world's leading online
travel brands, including:

  oExpedia.com®, the world's largest full service online travel agency, with
    localized sites in 31 countries
  oHotels.com®, the hotel specialist with sites in more than 60 countries
  oHotwire®, a leading discount travel site that offers opaque deals in 13
    countries on its 12 sites in North America, Europe and Asia
  oEgencia®, the world's fifth largest corporate travel management company
  oeLong™, the second largest online travel company in China
  oVenere.com™, the online hotel reservation specialist in Europe
  otrivago®, a leading online hotel search company with sites in 39 countries
  oExpedia Local Expert®, a provider of in-market concierge services,
    activities and experiences in 18 markets worldwide
  oClassic Vacations®, a top luxury travel specialist
  oExpedia® CruiseShipCenters®, one of North America's leading retail cruise
    vacation experts

The company delivers consumers value in leisure and business travel,
drivesincremental demandand direct bookings totravel suppliers, and
provides advertisers theopportunityto reacha highly valuable audience
ofin-market travel consumers through Expedia Media Solutions. Expedia also
powers bookings for some of the world's leading airlines and hotels, top
consumer brands, high traffic websites, and thousands of active affiliates
through Expedia® Affiliate Network. (NASDAQ: EXPE) For corporate and
industry news and views, visit us at www.expediainc.com or follow us on
Twitter @expediainc.

Trademarks and logos are the property of their respective owners. © 2013
Expedia, Inc. All rights reserved. CST: 2029030-50

SOURCE Expedia Media Solutions

Website: http://www.advertising.expedia.com
Contact: Kari Ramsey, Zeno Group, Kari.ramsey@zenogroup.com, 310.566.3988
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