Drinks Americas (OTC: DKAM) Original Craft Beer Label Proves to be Adding to
Overall Momentum of Success
LOS ANGELES, Dec. 17, 2013
LOS ANGELES, Dec.17, 2013 /PRNewswire/ -- Drinks Americas (OTC: DKAM) is a
leading U.S. broker for authentic Mexican Beer. Their leading brand Day of the
Dead Craft Beer showcases the original art work of well known Southwest
artist. The eye catching creative label design has contributed to the
extremely fast response from the marketplace. Day of the Dead Craft Beer is
now available in over 20 U.S. chain retailers (such as Whole Foods, Cost Plus
World Market, Walgreens, Sprouts, Total Wines) represented by over 40
distributors and available in over 32 states. This positive response is a true
indicator that Drinks Americas has the right brand at the right time and
momentum is building.
(Photo: http://photos.prnewswire.com/prnh/20131203/NY26893 )
The artist is Sean Younis Wellswho designed the label artwork for the
award-winning national beer brand Day of the Dead Craft Beer and for La
Catrina Wine. Both product lines have a Day of the Dead theme.
For 3,000 years the Aztecs honored the deceased in an annual celebration
called Day of the Dead. The ceremony would involve using parts of the
skeleton, most commonly the skull where relatives would place native Merigolds
in the eye sockets to reflect the life that once was present.
Today, this festive holiday is a celebration of life. Many celebrants decorate
in the joyful colors of the Mexican roots, paint faces and sing to wake the
dead. Day of the Dead Craft Beer is made to celebrate life and honor the
traditions of this great holiday.
The labels include images from Mrs. Wells' original acrylic paintings that
were recently exhibited in the Canyon Road gallery De La Serna Fine Arts
Studio & Gallery inSanta Fe, N.M and additional national exhibits are
pending. A well-known painter throughout the southwest,Mrs. Wells also
produces and hosts a television show, "New Mexican Santera," on the regional
art form of retablo painting.
"The labels are the first thing that consumers comment on. We get calls on a
regular basis asking for posters, etc. We are planning to make reproductions
of the original art and using them to advertise throughout the industry," said
Jospeh Belli, VP Sales Day of the Dead Craft Beer.
Day of the Dead Craft Beer is an authentic Mexican beer brewed at a Mexican
owned breweryCerveceria Mexicana, whose packaging depicts this Mexican
holiday and offers six variations including; Death Rides A Pale Horse Blonde
Ale, Immortal Beloved Hefeweizen, Death Becomes HerAmber Ale, Queen of the
Night Pale Ale, Immortal BelovedIPA and Pay The Ferryman Porter
Drinks Americas mission is to identify and invest the majority of our
brand-building resources on those with the greatest growth potential such as
Day of the Dead Craft Beer.
About Drinks Americas Holdings (OTC: DKAM)
Drinks Americas is the exclusive United States broker for leading premium
authentic Mexican beers currently present in over 32 states and is on target
to be the leading broker for this growing category in each of the markets in
which it operates. All the beers are brewed in Mexico's third largest brewery,
Cerveceria Mexicana, which is proudly Mexican owned and uses state of the art
processes, fermentation and aging systems. Drinks Americas leading premium
authentic Mexican beer brands includes specialty craft beer Day of the Dead,
Mexicali™, Rio Bravo™, Crazy Pig™ and Chili Devil™. Drinks Americas (DKAM)
brands continues to forge strong connections with consumers through some of
the largest retailers and restaurants in the country.
Except for the historical information contained herein, the matters set forth
in this release, including the description of the company and its product
offerings, are forward-looking statements within the meaning of the "safe
harbor" provision of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and uncertainties that
may cause actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and uncertainties
inherent in the early stages of growth companies, the company's need to raise
substantial additional capital to proceed with its business, risks associated
with competitors, and other risks detailed from time to time in the company's
most recent filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The company
disclaims any intent or obligation to update these forward-looking statements.
Investor Relations: 866-501-6582
SOURCE Drinks Americas
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