WCG Hires Adam Cohen, Digital Thought Leader, to Strengthen Technology Practice

  WCG Hires Adam Cohen, Digital Thought Leader, to Strengthen Technology
  Practice

Business Wire

NEW YORK -- December 17, 2013

WCG announced today that Adam Cohen has joined the firm as Managing Director
to provide additional leadership to the fast-growing Technology Practice.
Cohen will be based in Boston and affiliated with WCG’s New York office.

Adam Cohen, new Managing Director in WCG's Technology Practice (Photo:
Business Wire)

Adam Cohen, new Managing Director in WCG's Technology Practice (Photo:
Business Wire)

Cohen’s background includes more than 18 years working in technology, emerging
media, management consulting and integrated marketing. He joins from
FleishmanHillard, where he served as Senior Vice President of Digital and
Social Media and provided strategic marketing solutions for a broad array of
clients including AT&T, Ariba, Biogen Idec, State Street Corporation and
Autodesk. Prior to FleishmanHillard, Cohen held senior roles at digital
marketing agency, Rosetta, and global consulting firm, Accenture.

“Adam is a digital innovator and business strategist who has worked across
multiple industries, advising many parts of a client organization, from
communications, to marketing to broader collaboration within the enterprise,”
said President of WCG, Chris Deri. “At WCG, he will counsel our clients on how
they can leverage and scale new technologies for marketing, communications and
business results to deliver positive impact.”

“I’m excited to join a talented team of strategists, counselors and creative
colleagues who push the envelope each day in the ways that they partner with
clients,” said Cohen. “WCG is an agency in growth mode with a focused
leadership team, and I am looking forward to contributing in 2014.”

Cohen has served on Forrester Research’s Technology Marketing Executive
Council and is on the Board of Advisors for the Social Media Marketing
Institute (SMMI).As an early adopter of social media, he is an active blogger
and maintains a regular presence on Twitter and LinkedIn.

“Adam brings a deep knowledge across the digital marketing and technology
spectrum,” said Aaron Strout, Head of WCG’s Technology Practice. “This
expertise makes him an invaluable driving force in the delivery of next-gen
insights to our clients.”

Read more about Cohen’s thoughts on joining the firm and the value he brings
on our CommonSense blog here.

About WCG

WCG is focused on integrated business solutions in the areas of innovation,
change and growth for the world's leading companies and brands. WCG serves
clients through a network of offices in San Francisco, New York, Austin, Los
Angeles and London. For more than a decade, WCG's seasoned professionals have
specialized in providing analytics, content, engagement and strategy to a
diverse set of clients across the consumer, technology, healthcare and
pharmaceutical industries. For more information, please
visithttp://wcgworld.com.

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About W2O Group

Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent
network of complementary marketing, communications, research and development
firms focused on integrated business solutions to drive change and growth
through "pragmatic disruption" for the world's leading brands and
organizations. W2O Group serves clients through a network of firms – WCG,
Twist, BrewLife and W2O Ventures – through offices in San Francisco, New York,
Austin, Los Angeles, Minneapolis, Atlanta and London. For more information,
please visit http://w2ogroup.com.

Follow W2O Group on Twitter
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Read our CommonSense Blog

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Contact:

W2O Group
Erin Disney, 512-236-5994
edisney@w2ogroup.com
 
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