DIXY Partners, One of Russia’s Largest Food Retailers, Selects Revionics

  DIXY Partners, One of Russia’s Largest Food Retailers, Selects Revionics

   Revionics Price Optimization will help DIXY Neighborhood Stores enhance
     customer loyalty and competitiveness through shopper-centric pricing

Business Wire

AUSTIN, Texas -- December 17, 2013

Revionics, Inc., the leading provider of End-to-End Merchandise Optimization
solutions, announced today that they have entered into a multi-year agreement
with DIXY Group (RTS, MICEX: DIXY), one of Russia’s largest national retail
operators in the food retail market, to provide Revionics® Price Optimization
solution to the company’s DIXY Neighborhood Stores, which includes 1,580
retail stores.

DIXY Neighborhood Stores wanted to take a more shopper-centric, data-driven
approach to its price management process. By adopting Revionics’ proven
solutions, they will now be able to:

  *Achieve optimal competitive advantage for each retail store by ensuring
    their merchandise is at the right price
  *Predict and drive shopper demand and behavior, resulting in improved
  *Increase merchant efficiencies and provide a consistent customer
    experience through automation

“We conducted an in-depth industry search for a price optimization provider
and Revionics stood out as the right fit,” said Danny Perekalsky, Marketing
Director at DIXY Retail Group. “As the third largest grocer in the market, it
was paramount that we chose a partner with proven capabilities and results.
Revionics’ unique price recommendation transparency and user friendly
interface will speed adoption and value.”

“We have built our global business on the basis of long-term partnerships with
our retail customers and we look forward to bringing that level of service to
DIXY and supporting their strategic pricing objectives,” said Marc Hafner,
President and CEO of Revionics. “As retailers like DIXY rapidly expand in
today’s competitive marketplace, it is critical that they have a price
optimization solution to create a sustained competitive advantage through
strategic pricing.”

About Revionics, Inc.

Revionics delivers the industry’s most powerful End-to-End Merchandise
Optimization solution,enabling retailers of all sizes to execute a fact-based
Omni-channel merchandising strategy utilizing the most comprehensive set of
shopper demand signals to enhance financial performance with improved customer
satisfaction. Revionics’ solutions leverage advanced predictive analytics and
demand-based science to ensure retailers have the right product, price,
promotion, placement and space allocation for optimal results across all touch
points in the Omni-channel shopping episode – online, in-store, social and
mobile.Offered on a scalable, high performance Cloud-based SaaS platform,
these solutions future-proof retailers from Big Data/Fast Data challenges,
while providing speed-to-ROI. Over 37,000 retail locations and $150+B in
annual revenue globally across grocery, drug, building materials, convenience,
general merchandise, discount, sporting goods stores and eCommerce sites
optimize with Revionics’ solutions. Revionics has been recognized as a 2012
Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100
Americas and JMP Securities’ Hot 100 Software Company. For more information,
please visit www.revionics.com.


OJSC DIXY Group  is one of Russia’s leading retailers of foods and everyday
products. The first DIXY store was opened in Moscow in 1999, and after that
the Company has been experiencing the period of the intensive organic
development, followed by the major acquisition of Victoria Group in June 2011.
As of October 31, 2013, the Company operated 1,694 stores, including 1,580
DIXY neighborhood stores, 82 Victoria stores, 1 CASH store, and 31 compact
hypermarkets MegaMart and MiniMart. The Company operates in Central, Northwest
and Urals federal districts of Russia, and in Kaliningrad region. The
authoritative Russian rating agency Expert rates DIXY Group as one of the
Top-100 largest Russian companies.


Revionics, Inc.
Karen Dutch, +1-916-865-5394 (USA)
Senior Vice President of Marketing
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