Briggs & Stratton Corporation Launches New Sustainability Microsite
MILWAUKEE, Dec. 17, 2013
MILWAUKEE, Dec. 17, 2013 /PRNewswire/ --Briggs & Stratton Corporation (NYSE:
BGG) launched a new microsite today designed to further outline their
commitment to sustainability, as well as continue to attract and retain top
talent within the company.
(Logo: http://photos.prnewswire.com/prnh/20120529/CG15020LOGO )
The web site, www.basco-sustainability.com, primarily focuses on Briggs &
Stratton's long standing responsibility as being a strong corporate citizen,
in its three pillars of People, Planet and Profit. To firmly communicate this
message, Briggs & Stratton's Chairman, President and CEO, Todd Teske, is front
and center on the site, providing a video welcome message to all visitors of
"This year we're doing something a little bit different with our format," said
Todd Teske, Chairman, President & CEO of Briggs & Stratton. "We continue our
very firm commitment to sustainability and want to be a leader in the outdoor
power equipment industry as it relates to sustainability. With that in mind,
we chose to create a microsite that provides a unique user experience and
moves away from traditional printing, which is better for the environment."
A few key takeaways from the BASCO Sustainability site:
oBriggs & Stratton continues to honor its pledge to the Department of
Energy to increase energy efficiency by 25% by the year 2017. The Company
has already reduced energy intensity by 20% since committing to the
oDiversity and Inclusion are essential to Briggs & Stratton's growth and
oIn the past five years, Briggs & Stratton has realized a 65% reduction in
the amount of hazardous waste generated in our manufacturing operations
due to improvements in plant efficiencies.
oCharitable giving by employees of Briggs & Stratton have increased year
over year with the addition of a newer online employee giving program.
Briggs & Stratton has also included a section on careers and culture on the
site. Visitors can identify why Briggs & Stratton is a preferred workplace,
and how to search and apply for open positions.
For more information, please visit www.basco-sustainability.com.
About Briggs & Stratton Corporation
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the
world's largest producer of gasoline engines for outdoor power equipment. Its
wholly owned subsidiaries include North America's number one marketer of
portable generators and pressure washers, and it is a leading designer,
manufacturer and marketer of lawn and garden and turf care through its
Simplicity®, Snapper®, SnapperPro® Ferris®, Murray®, Branco® and Victa®
brands. Briggs & Stratton products are designed, manufactured, marketed and
serviced in over 100 countries on six continents. For additional information,
please visit www.basco.com and www.briggsandstratton.com.
Video with caption: "Briggs & Stratton Chairman, President & CEO Todd Teske
welcomes visitors to www.basco-sustainability.com." Video available at:
SOURCE Briggs & Stratton Corporation
Contact: Laura Timm, Timm.Laura@basco.com, 414.259.5333
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