Freedom Health and Optimum HealthCare Partner with Healthways to Provide SilverSneakers® Fitness Program Through 2016

  Freedom Health and Optimum HealthCare Partner with Healthways to Provide
  SilverSneakers® Fitness Program Through 2016

   Three-Year Agreement Demonstrates Commitment to Nation’s Leading Fitness
                           Program for Older Adults

Business Wire

TAMPA, Fla., & NASHVILLE, Tenn. -- December 17, 2013

Freedom Health and Optimum HealthCare today announced they have partnered with
well-being improvement leader Healthways (NASDAQ: HWAY) to offer the
award-winning SilverSneakers^® Fitness Program to eligible Medicare Advantage
members through 2016. SilverSneakers is the nation’s leading exercise program
designed exclusively for older adults, which has proven to reduce healthcare
costs and improve physical, cognitive and social well-being among its members.

Beginning January 1, 2014, SilverSneakers will be available to eligible
Medicare Advantage members of Freedom Health and Optimum HealthCare plans in
Florida.

“Freedom Health and Optimum HealthCare are owned and operated by doctors and
focused on preventative care, which is why we have decided to partner with
Healthways and SilverSneakers to provide our members with the nation’s leading
fitness program for older adults,” said Joseph Vessio, Vice President of
Sales, Freedom Health and Optimum HealthCare.

Using proven methodologies based upon more than 20 years of science and
outcomes, the SilverSneakers Fitness Program increases physical activity in
older adults, resulting in higher well-being and lower healthcare costs.
Physical activity can reduce the risk of certain chronic diseases, may relieve
symptoms of depression, helps to maintain independent living and enhances
overall quality of life.

A 2012 report by the Federal Interagency Forum on Aging-Related Statistics
recommends strength training as part of a comprehensive physical activity
program among older adults and suggests it may help to improve balance and
decrease risk of falls. SilverSneakers engages participants in more frequent
strength training, aerobic and flexibility exercise through access to a
variety of venues and programming designed specifically for older adults and
incorporating social experiences.

“By offering SilverSneakers, Freedom Health and Optimum HealthCare are
fulfilling the needs of their eligible older-adult Medicare Advantage members
by promoting wellness, embracing innovation and pursuing excellence in the
delivery of healthcare,” said Ben R. Leedle, Jr., Healthways President and
Chief Executive Officer. “We look forward to partnering with Freedom Health
and Optimum HealthCare in providing this time-tested, proven program to their
members and helping them realize higher well-being and greater quality of
life.”

The SilverSneakers Fitness Program was founded in 1992 and serves more than 10
million eligible members. The Healthways fitness center network offers
convenient access to more than 15,000 participating fitness and wellness
facilities nationwide.

About Freedom Health and Optimum HealthCare

Freedom Health and Optimum HealthCare are Medicare Advantage HMO Plans with a
Medicare contract and a contract with the Florida Medicaid program. Together,
Freedom and Optimum service over 92,000 members. With headquarters located in
Tampa, Florida, the company believes in community based service and
providesconcierge centers at the local level throughout Florida. Freedom and
Optimum are both NCQA accredited and each plan received a “Commendable” rating
and was awarded a three-year accreditation. Learn more at
www.freedomhealth.com or www.youroptimumhealthcare.com.

About Healthways

Healthways (NASDAQ: HWAY) is the largest independent global provider of
well-being improvement solutions. Dedicated to creating a healthier world one
person at a time, the Company uses the science of behavior change to produce
and measure positive change in well-being for our customers, which include
employers, integrated health systems, hospitals, physicians, health plans,
communities and government entities. We provide highly specific and
personalized support for each individual and their team of experts to optimize
each participant’s health and productivity and to reduce health-related
costs.Results are achieved by addressing longitudinal health risks and care
needs of everyone in a given population. The Company has scaled its
proprietary technology infrastructure and delivery capabilities developed over
30 years and now serves approximately 45 million people on four continents.
Learn more at www.silversneakers.com or www.healthways.com.

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Contact:

Healthways
Chip Wochomurka, 615-614-4493
chip.wochomurka@healthways.com
 
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