Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce

  Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile

Business Wire

NEW YORK -- December 16, 2013

Performance marketing network Rakuten LinkShare today announced double-digit
year-over-year (YOY) growth during Thanksgiving, Black Friday and Cyber
Monday. Additionally, the company reported unprecedented results in
transactions conducted on mobile devices.

Specifically, Rakuten LinkShare reported the following results for each of the
biggest online shopping days of the year.


  *Same store sales increased 48 percent YOY.
  *Overall mobile sales increased 85 percent YOY.
  *Smartphones represented 6.8 percent of sales, which is 162 percent YOY
  *Transactions conducted on tablets were 12.8 percent of sales, representing
    a 60 percent YOY growth.

Black Friday

  *Same store sales increased 44 percent YOY.
  *Overall mobile sales increased 64 percent YOY.
  *Smartphones represented 5.3 percent of sales, a YOY increase of 121
  *Tablet transactions represented 11.9 percent of sales, a 47 percent YOY

Cyber Monday

  *Same store sales were up 41 percent YOY.
  *Overall mobile sales increased 60 percent YOY.
  *Smartphones represented 4.2 percent of sales, a YOY increase of 110
  *Tablet transactions were 9.4 percent of sales, a YOY increase of 46

The top grossing categories throughout each of the days included computers and
electronics, apparel, and video games.

“Over the past few years, online retailers have experienced record-breaking
kickoffs to the holiday shopping season,” said Yaz Iida, chief executive
officer, Rakuten LinkShare. “As they look for even greater gains, we’re
committed to providing the most advanced technology and services that will
ensure their success during the busy holiday season and throughout the year.”

About Rakuten LinkShare Corporation

Rakuten LinkShare Corporation provides online retailers and other businesses
with expert online marketing services and solutions. Rakuten LinkShare’s cost
per action (CPA) affiliate network and lead generation campaigns can acquire
new customers, increase revenue and drive overall results while achieving
target return on ad spend. Rakuten LinkShare clients are Fortune 500 and other
prominent companies doing business online, including J.C. Penney,
1-800-Flowers.com, American Express, Avon Products, and The Body Shop. The
company was founded in 1996 and is headquartered in New York City, with
offices in San Francisco, Chicago, Tampa, London, Tokyo, São Paulo, and
Sydney. For more information, please visit www.linkshare.com. Rakuten
LinkShare is part of Rakuten Marketing’s integrated marketing solutions, which
include affiliate marketing, retargeting & display, search marketing, and
product & data feeds.

About Rakuten

Rakuten, Inc. (JASDAQ: 4755), is one of the world’s leading Internet service
companies, providing a variety of consumer- and business-focused services
including e-commerce, e-reading, travel, banking, securities, credit card,
e-money, portal and media, online marketing, logistics and professional
sports. Selected by Forbes as 7th among the World’s Most Innovative Companies
of 2012, Rakuten is expanding globally and currently has operations throughout
Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is
headquartered in Tokyo, with over 10,000 employees worldwide. For more
information, visit http://global.rakuten.com/corp/.


Rakuten LinkShare
Lisa Mollura, 646-943-8221
Blanc & Otus
Kathy Keating, 617-460-2702
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