PROS Announces Acquisition of SignalDemand

  PROS Announces Acquisition of SignalDemand

  SaaS analytics and optimization solutions extend reach in resource-based,
                         commodity-driven industries

Business Wire

HOUSTON & SAN FRANCISCO -- December 16, 2013

PROS^® (NYSE: PRO), a big data software company, today announced its
acquisition of SignalDemand, Inc., a privately held software company
headquartered in San Francisco, with approximately 40 professionals. Under the
terms of the all-cash transaction, PROS will pay $13.5 million to acquire

SignalDemand provides predictive and prescriptive analytics and optimization
for resource-based and commodity-driven businesses. Through its SaaS-based
solutions, SignalDemand delivers real-time recommendations to help companies
make price and mix decisions across products, customers and channels. Using
patented data science to process thousands of variables, SignalDemand’s
solutions enable better day-to-day decision-making for growing sales and
profits. SignalDemand partners with leading companies such as IBM and SAP to
serve companies in the agri-business, food, chemicals, mill products and
wholesale distribution industries. To learn how SignalDemand and its partners
enable their customers to outperform, watch this customer success video.

“The acquisition of SignalDemand represents another step in our mission to
help customers outperform by providing big data solutions that drive growth,”
said PROS President and CEO Andres Reiner. “SignalDemand’s big data
applications broaden PROS core offering for companies in resource-based and
commodity-driven industries, helping them to better serve their customers in
volatile markets with greater confidence and agility.”

Reiner continued: “PROS and SignalDemand share a common culture, with a
passion and commitment to customer success and innovation. We welcome
SignalDemand’s employees, customers and partners to PROS.”

“PROS and SignalDemand are a natural fit, with our shared belief that big data
is an untapped source of growth for many companies,” said SignalDemand CEO
Mark Tice. “Our customers and partners will continue to realize great value
from our solutions and will benefit from PROS on-going commitment to
innovation and customer success.”

Further details, including financial impacts regarding the acquisition, will
be provided when the Company reports its fourth quarter and full-year
financial results.

To learn more about PROS, visit the website at To learn more
about SignalDemand and how it is helping customers, visit the SignalDemand

About SignalDemand

SignalDemand provides predictive analytics and optimization for resource-based
and commodity-driven businesses. SignalDemand’s software delivers real-time
recommendations to help make price, mix and purchasing decisions across
products, customers and channels. SignalDemand's recognition includes being
named a finalist among Red Herring’s Top 100 North America most promising
private technology ventures in 2013. SignalDemand was the only on-demand
pricing company recognized by JMP Securities' "Hot 100" list of private
companies. Companies such as BJs, ConAgra, Fonterra, Hormel, JBS, Sobeys and
Teys Brothers rely on SignalDemand for immediate and ongoing improvement of
financial performance.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps
customers outperform in their markets by using big data to sell more
effectively. We apply 28 years of data science experience to unlock buying
patterns and preferences within transaction data to reveal which opportunities
are most likely to close, which offers are most likely to sell and which
prices are most likely to win.PROS offers big data solutions to optimize
sales, pricing, quoting, rebates and revenue management across more than 30
industries. PROS has completed over 600 implementations of its solutions in
more than 50 countries. The PROS team comprises more than 700 professionals
around the world. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements
aboutfuture financial and operating results. These forward-looking statements
may be identified by words such as “believe,” “expects,” “anticipates,”
“projects,” “intends,” “should,” “would,” “estimates,” or similar expressions.
Such statements are based upon current beliefs and expectations and are
subject to significant risks and uncertainties. There are a number of
important factors that could cause actual results or events to differ
materially from those indicated by such forward-looking statements. Further,
forward-looking statements speak only as of the date they are made, and PROS
does not undertake any obligation to update or revise forward-looking
statements to reflect changed assumptions, the occurrence of unanticipated
events or changes to future operating results over time unless required by


Media Contacts:
Yvonne Donaldson, 713-335-5310
Meghan Keough, 415-283-3000 x597
PROS Investor Contact:
Staci Strauss-Mortenson, 646-277-1200
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