Juan Valdez® Café Stores Add NCR Technology to Deliver Exceptional Customer
Colombian-based chain adds point-of-sale solution that features digital
marketing options and provides standard path for international expansion
DULUTH, Ga. -- December 16, 2013
NCR Corporation, the global leader in consumer transaction technologies, today
announced that Juan Valdez Café stores are replacing their PC-based
point-of-sale (POS) terminals with an NCR solution to enhance customer service
and experiences chain wide.
Initially, NCR is installing POS technology in all of Juan Valdez’s Colombian
stores with an eye toward creating a standard platform as the company expands
with new locations and franchises in Aruba, Chile, Ecuador, Peru, Mexico,
Middle East, Asia and the United States.
The NCR POS solution includes a guest-facing screen so Juan Valdez Café Stores
can create and easily communicate new marketing initiatives, such as offering
special drinks, replacing their previous use of paper-based advertising. The
terminals also feature biometric scanners so employees can quickly access
functions and improve service and security.
”As we continue to grow, it becomes increasingly important to utilize the most
advanced and durable consumer transaction solution we can find,” says Roberto
Held, Chief Financial Officer at PROCAFECOL S.A, the parent company of Juan
Valdez Café. ”NCR strengthens us technologically while providing us with
worldwide support, no matter where we expand.”
As part of the agreement, NCR Global Services is providing maintenance and
support for the corporate owned stores as well as their franchised operations.
”Previously, Juan Valdez Café was using a PC-based POS that was not
purpose-built for hospitality operations,” says Andy Caraballo, General
Manager - Caribbean & Latin America, NCR. ”Our technology enables their growth
with a higher level of durability and sophistication, including a better
ability to quickly align with their other marketing efforts. Given our global
footprint, we were a natural choice for a company seeking to aggressively
Juan Valdez Café is synonymous with high-quality premium Colombian coffees for
consumers and ensures a better value proposition for the farmers that grow
their beans. The initial phase of the installation includes 120 POS terminals
in Colombia stores, followed by the standardization of its franchises and
operations out of the country, both in existing stores and in new openings.
About Juan Valdez Café
Juan Valdez® is the only internationally recognized brand that belongs to
coffee producers. Inspired in the icon that has represented Café de Colombia
for over 50 years, in 2002 the Colombian Coffee Growers Federation – a
non-profit organization that represents more than 500,000 small Colombian
coffee producers – created the Juan Valdez® brand for coffee shops. Years
later, after the popularity and acceptance of the brand in coffee shops and
products was consolidated, the distribution of Juan Valdez® products in other
national and international distribution channels began. Besides being a
synonym of high quality for Colombian premium coffee consumers, Juan Valdez´s
coffees transfer a greater value to coffee producers. Further information on
www.juanvaldezcafe.com and www.cafedecolombia.com.
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into exceptional
experiences. With its software, hardware, and portfolio of services, NCR
enables more than 450 million transactions daily across the retail, financial,
travel, hospitality, telecom and technology industries. NCR solutions run the
everyday transactions that make your life easier.
NCR is headquartered in Duluth, Georgia with over 26,000 employees and does
business in 180 countries. NCR is a trademark of NCR Corporation in the United
States and other countries.
Web site: www.ncr.com
Tim Henschel, 770-299-5100
Press spacebar to pause and continue. Press esc to stop.