Sears Operation Wish Invites Canadians to Salute Our Troops and their Families

Sears Operation Wish Invites Canadians to Salute Our Troops and their Families 
Special In-Store Discount of Military Family Shopping Day on December 15 
BELLEVILLE, ON, Dec. 15, 2013 /CNW/ - Canadian military personnel and their 
families live and work in communities across the country, and the soldiers 
face unique challenges raising a family while serving in the Canadian Armed 
Forces. Sears Canada, through its 8(th) annual Operation Wish program, 
invites Canadians to show their support for their military friends and 
Operation Wish 2013 was officially launched today by Sears Canada, in 
partnership with local Military Family Resource Centres (MFRC) located across 
Canada, the Canadian Association of Military Family Resource Centres (MFRC) 
and the Canadian Forces Morale and Welfare Services (CFMWS). Operation Wish, 
which began in 2006 when Canadian Forces personnel stationed overseas were 
given Sears Wish Books to purchase Christmas gifts for their families back 
home, is a national celebration of military personnel and their families. 
"Having served in the military and away from home on extended periods of time, 
I know first-hand what a relief it can be to know that someone is helping to 
take care of your family and looking out for their well-being," said Doug 
Campbell, President & CEO, Sears Canada, himself a former US Marine. "We are 
very proud to provide a vehicle, through Operation Wish, to help Canadians 
show their support for our military and their families across the country. 
While the program looks a bit different each year, the goal is always the same 
- to build a bridge between the local military base and the community by 
providing a way we, as a community, can show our support for our military 
friends and neighbours." 
Operation Wish events were held today in communities near military bases 
across the country where Sears announced an initiative in support of children 
of active military personnel. Sears is making a $10,000 donation to the 
newly formed Canadian Association of Military Family Resource Centres 
(MFRCs). Since Operation Wish's inception in 2006, Sears has donated over 
$100,000 to national military family support programs. 
Sears also introduced an additional fundraising initiative to support the 
important work done by every MFRC across Canada. Each year, Sears sells a 
special, limited edition plush with $2 from the sale of each plush toy 
directed to Sears Canada Charitable Foundation youth development programs. A 
percentage of money from sales of Nate, the 2013 plush bear, will be donated 
to the Canadian Association of MFRCs for their youth programs. 
The community was also invited to the local Sears store to send well-wishes to 
the military by signing a life-size cutout of the Nate bear. The cutout, 
once filled with signatures, will be sent to the local MFRC office as a symbol 
of the community's support. 
"Being in the military, or part of a military family, is not always easy," 
said Kaetlyn Corbould, spokesperson for, and member of, the Canadian 
Association of MFRCs. "It's not uncommon for military families in our 
community to still have a loved one deployed far away from home over the 
Holiday season. Military families are also often called upon to move a lot - 
creating challenges to form new bonds in new communities. Support of the 
community, like signing this huge Sears bear cutout, means a great deal to 
military personnel and their families.' 
Corbould added that financial support from the sale of Nate the bear is also 
very much appreciated by the local MFRC to run important support programs for 
military members and their families. Sunday, December 15, 2013 is also 
Military Family Shopping Day at Sears Canada, in which active Canadian 
military personnel, their families and veterans receive 15% off most in-store 
purchases at Sears department stores, Sears Home stores and Sears Hometown 
About Sears Canada 
Sears Canada is a multi-channel retailer with a network that includes 181 
corporate stores, 241 Hometown stores, over 1,400 catalogue and online 
merchandise pick-up locations, 101 Sears Travel offices and a nationwide 
repair and service network. The company also publishes Canada's most 
extensive general merchandise catalogue and offers shopping online at

SOURCE  Sears Canada Inc. 
Contact for Media: 
John McGrath PR Communications 416-876-3945 
Alicia Richler Sears Canada, Corporate Communications 416-941-4423 
To view this news release in HTML formatting, please use the following URL: 
CO: Sears Canada Inc.
ST: Ontario
-0- Dec/15/2013 12:00 GMT
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