RadioShack Brings One of Its New Concept Stores to Fairfax

          RadioShack Brings One of Its New Concept Stores to Fairfax

Newly Remodeled Store Opens Tomorrow, Featuring Top Brands and Interactive
Experiences

PR Newswire

FORT WORTH, Texas, Dec. 13, 2013

FORT WORTH, Texas, Dec. 13, 2013 /PRNewswire/ --RadioShack will open its
newest Fairfax location as a concept store on Saturday, Dec. 14 at 9 a.m.
RadioShack has been a part of the Fairfax community for more than 40 years
since its first location opened in 1973. The new store is the first concept
store in this area and can be found in Fairfax Center II at 11199 Lee Highway.

(Logo: http://photos.prnewswire.com/prnh/20130716/LA47690LOGO)

All concept stores in the company's portfolio feature an upgraded shopping
experience, which showcases the company's new look, and incorporates
interactive areas designed to help shoppers improve their technology profile.
Some features include:

  oA speaker wall where customers can shop and compare 13 different speakers
    using music installed on in-store tablets;
  oInteractive displays that enable shoppers to find and compare products,
    including headphone demo stations where they can listen to leading brands
    like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre; a remote control (RC)
    toy exploration center; and a GoPro camera display demonstrating the
    capabilities of several models of GoPro cameras;
  oTechnology that makes shopping interesting and playful, like touchscreens
    and apps that help shoppers understand the benefits of products;
  oNewly configured displays highlighting in-demand brands like Apple, HTC
    and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon;
  oHelpful, informative RadioShack staff who can answer shoppers' questions
    about hundreds of products and services, and directcustomers to the items
    that meet their specific needs; and
  oA Do-It-Yourself area where consumers can plan projects.

RadioShack is opening a select number of these highly experiential stores in
neighborhoods throughout the nation. The Fairfax location is one of more than
a dozen concept stores to open since the company began converting to such
stores. These new stores reflect the company's strides toward reinvigorating
its stores, revamping its product assortment and repositioning the brand. By
the end of 2013, RadioShack will have more than 100 concept and brand
statement stores open and will have made improvements to nearly all 4,300
stores throughout the nation.

Neighbors are invited to come see the newer, brighter RadioShack and take
advantage of holiday deals on top brand products such as the Samsung Galaxy S4
for $49.99 with a qualifying 2-year plan. Also, shop online or stop by your
local store to receive $10 back for every $50 you spend.

About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs.RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment.RadioShack employs approximately 30,000 knowledgeable and helpful
sales experts globally.RadioShack's retail network includes approximately
4,300 company-operated stores in the United States, more than 270
company-operated stores in Mexico, and approximately 1,000 dealer and other
outlets worldwide.For more information on RadioShack Corporation, please
visit www.radioshackcorporation.com; to purchase items online, please
visitwww.radioshack.com. RadioShack^® is a registered trademark licensed by
RadioShack Corporation.

News Media Contact: Media Relations, +1-817-415-3300,
Media.Relations@RadioShack.com

SOURCE RadioShack Corporation

Website: http://www.radioshackcorporation.com
 
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