Jackson and Curian Break Company Record, Receiving 44 Awards for Marketing and Communications Efforts in 2013

  Jackson and Curian Break Company Record, Receiving 44 Awards for Marketing
  and Communications Efforts in 2013

Awards recognize excellence in the areas of graphic design, digital strategy,
                   thought leadership and marketing content

Business Wire

DENVER -- December 12, 2013

Jackson National Life Insurance Company^® (Jackson^®) and Curian Capital, LLC
earned 44 marketing and communications awards during 2013, breaking the
previous record of 28. Jackson, a leading provider of retirement solutions,
and Curian, Jackson’s asset management subsidiary, were recognized by leading
industry associations for excellence in overall content creation, graphic
design and digital media, including the company’s website initiatives, mobile
apps and social media strategies.

Jackson and Curian received awards from five separate industry competitions
during the year, taking home accolades for both digital and print materials.
Highlights of the list of awards include:

  *A Grand Award for “A Tale of Two Rollercoasters,” a video featuring
    economist Ben Stein, from the 25th Annual APEX Awards (Awards for
    Publication Excellence). The video, created as part of the promotional
    campaign for Elite Access, a variable annuity investment platform, and
    which can be viewed at www.MyEliteAccess.com, also won an “Award of
    Distinction” in the category of “Online Video: Education” at the 19th
    Annual Communicator Awards.
  *The Elite Access iPad application received an “Award of Distinction” in
    both the “Mobile Apps – Finance” and “Mobile Apps – Productivity”
    categories at the Communicator Awards. The Elite Access App is an
    educational tool specifically tailored to help advisors explain the
    potential value, benefits and risks of alternative investments to their
  *The 2013 Retirement Income Client Education Award from the Retirement
    Income Industry Association (RIIA), in recognition of the company’s
    efforts in the investor education arena. The award was received based on a
    combined submission of materials from the Center for Financial Insight,
    Jackson’s online thought leadership community for investors launched in
    March 2013 (www.jackson.com/thoughtleadership), and general public-focused
    promotional materials from Jackson’s Marketing team.
  *A “Best of Show” Award for the Curian Select iPad Application at the 55th
    Annual Insurance Marketing Communications Association (IMCA) Awards. The
    Curian Select App was created to complement the company’s Select
    investment portfolio product, offering advisors a variety of tools
    including easy-to-follow client presentations and the ability to create a
    portfolio proposal through a simple online interface.
  *Multiple awards for the Curian “You” iPad Application including an “Award
    of Distinction” from The Communicator Awards in both the “Mobile Apps –
    Finance” and “Mobile Apps – Productivity” categories, an “Award of
    Excellence” in “Mobile Marketing” at the IMCA Awards and an “Award of
    Excellence” in the category of “Customer Promotion – Electronic” at the
    IFCA (Insurance & Financial Communicators Association) Awards. The Curian
    “You” App was created to help advisors explain the value provided by an
    independent financial advisor. Client-facing videos, PDFs and
    presentations break down topics such as the benefits of long-term
    investing, available tax management tools and income generation and
    inflation management strategies in an easy-to-understand format for

Including those listed above, the 44 awards Jackson and Curian received in
2013 included one Grand Award, three “Best of Show” Awards (including the
Retirement Income Client Education Award), 15 Awards of Excellence, 17 Awards
of Distinction, three Honorable Mentions and five IMCA Top 50% Awards.

In addition to the materials and campaigns previously mentioned, Jackson
received honors for a variety of Elite Access materials, including promotional
brochures and an educational flipbook for investors, as well as an “Award of
Excellence” for the “Remember When” investor-focused printed postcard
campaign. Curian also received awards for the Curian “You” iPad Application,
product-related materials including collateral accompanying the Select
Portfolios product, customized branding initiatives for advisors, and a “Video
Publication Excellence Award” from APEX for the Curian “Overcoming Challenges
to Investment Success Video.”

Kathy Schofield, vice president of marketing and creative services for
Jackson, said, “The number of awards we’ve garnered this year is unprecedented
and is due in part to the shear amount of unique and innovative sales ideas,
tools and training materials we have developed to support our advisors in
meeting the needs of their clients. These awards highlight the strategic and
creative acumen of our Marketing team and illustrate our commitment to our

About Jackson

Jackson is a leading provider of retirement solutions for industry
professionals and their clients. The company offers a diverse range of
products including variable, fixed and fixed index annuities designed for
tax-efficient accumulation and distribution of retirement income for retail
customers, and fixed income products for institutional investors. Jackson
subsidiaries and affiliates provide specialized asset management and retail
brokerage services. With $173.6 billion in assets*, Jackson prides itself on
product innovation, sound corporate risk management practices and strategic
technology initiatives. Focused on thought leadership and education, the
company develops proprietary research, industry insights and financial
representative training on retirement planning and alternative investment
strategies. Jackson is also dedicated to corporate social responsibility and
supports charities focused on helping children and seniors in the communities
where its employees live and work. For more information, visit

Jackson is the marketing name for Jackson National Life Insurance Company
(Home Office: Lansing, Michigan) and Jackson National Life Insurance Company
of New York (Home office: Purchase, New York). Jackson National Life
Distributors LLC.

* Jackson has $173.6 billion in total IFRS assets and $161.2 billion in IFRS
policy liabilities primarily set aside to pay future policyowner benefits as
of June 30, 2013. International Financial Reporting (IFRS) is a
principles-based set of international accounting standards indicating how
transactions and other events should be reported in financial statements. IFRS
is issued by the International Accounting Standards Board in an effort to
increase global comparability of financial statements and results. IFRS is
used by Jackson’s parent company.

Jackson National Life Insurance Company is an indirect subsidiary of
Prudential plc, a company incorporated in England and Wales. Prudential plc
and its affiliated companies constitute one of the world's leading financial
services groups. It has been in existence for 165 years and has $648.2 billion
in assets under management as of June 30, 2013. Prudential plc is not
affiliated in any manner with Prudential Financial, Inc., a company whose
principal place of business is in the United States of America.

The standard death benefit is equal to contract value on the date of the claim
and does not include any additional guarantees.

Elite Access Fixed and Variable Annuity (VA650, VA660) is issued by Jackson
National Life Insurance Company (Home Office: Lansing, Michigan) and in New
York (VA650NY, VA660NY) by Jackson National Life Insurance Company of New York
(Home Office: Purchase, New York). Variable annuities are distributed by
Jackson National Life Distributors LLC, member FINRA. May not be available in
all states, and state variations may apply. This product has limitations and
restrictions, including withdrawal charges and excess interest adjustments
(interest rate adjustments in New York) where applicable. Jackson issues other
variable annuities with similar features, benefits, limitations and charges.
Discuss them with your representative or contact Jackson for more information.

About Curian Capital

Curian Capital, LLC (www.Curian.com) is an asset management company that
manufactures and distributes a comprehensive suite of investment strategies
and asset management solutions to institutions, financial advisors and their
clients. Curian is committed to achieving investor success through advisor
excellence by helping financial professionals provide their clients with the
best investment advice, solutions and service possible. The company has $10.3
billion in assets under management in its core business as of 9/30/13.

Curian Capital is an indirect subsidiary of Prudential plc (NYSE: PUK), a
company incorporated in England. Prudential plc and its affiliated companies
constitute one of the world's leading financial services groups. It provides
insurance and financial services through its subsidiaries and affiliates
throughout the world. It has been in existence for 165 years and has $648.2
billion in assets under management (as of June 30, 2013). Prudential plc is
not affiliated in any manner with Prudential Financial, Inc., a company whose
principal place of business is in the United States of America.

Curian Capital, LLC, a Registered Investment Advisor, provides customized
investment management products and services. Curian Clearing LLC (member
FINRA/SIPC) is the exclusive broker for these programs, for which it provides
brokerage execution, processing and custody services. Investing in securities
involves certain risks, including possible loss of principal.

Before investing, investors should carefully consider the investment
objectives, risks, charges and expenses of the variable annuity and its
underlying investment options. The current contract prospectus and underlying
fund prospectuses, which are contained in the same document, provide this and
other important information. Please contact your representative or the Company
to obtain the prospectuses. Please read the prospectuses carefully before
investing or sending money.

Although asset allocation among different asset categories generally limits
risk and exposure to any one category, the risk remains that management may
favor an asset category that performs poorly relative to the other asset
categories. The subaccounts expect to invest in positions that emphasize
alternatives or nontraditional asset classes or investment strategies and, as
a result, are subject to the risk factors of those asset classes. Some of
those risks include general economic risk, geopolitical risk, commodity-price
volatility, counterparty and settlement risk, currency risk, derivatives risk,
emerging markets risk, foreign securities risk, high-yield bond exposure,
noninvestment-grade bond exposure, index investing risk, industry
concentration risk, leveraging risk, market risk, prepayment risk, liquidity
risk, real estate investment risk, sector risk, short sales risk, temporary
defensive positions and large cash positions.

Please remember that a Jackson annuity is intended to be a long-term,
tax-deferred vehicle for retirement. An annuity's earnings are taxable as
ordinary income when withdrawn and, if taken before age 59 1/2, may be subject
to a 10% additional tax. Variable annuities involve investment risks and may
lose value.

The following cautionary statement is included to make applicable and take
advantage of the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995 for any forward-looking statements made by, or on behalf
of, the Company. Forward-looking statements include statements concerning
plans, objectives, goals, strategies, future events or performance, and
underlying assumptions and other statements which are other than statements of
historical facts. However, as with any projection or forecast, forward-looking
statements are inherently susceptible to a number of risks and uncertainties
and actual results and events could differ materially from those currently
being anticipated as reflected in such forward-looking statements. There can
be no assurance that management's expectations, beliefs or projections will
result or be achieved or accomplished.


Jackson National Life Insurance Company
Melissa Hernandez, (303) 224-7572
Senior Media Relations Specialist
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