ASICS America Celebrates More Than 20 Years of Running Leadership with the GEL-Kayano® 20

  ASICS America Celebrates More Than 20 Years of Running Leadership with the
  GEL-Kayano® 20

Business Wire

IRVINE, Calif. -- December 12, 2013

ASICS’ most famous running shoe and industry benchmark for the perfect blend
of cushioning and stability hits a significant milestone with its 20^th
release. The success of this legendary shoe is a true reflection of ASICS’
philosophy of continuous improvement. Each year of its development has seen
changes designed to improve performance and comfort, resulting in one of
ASICS’ most technologically advanced running shoes, the GEL-Kayano® 20.

GEL-Kayano(R) 20 for Men (Photo: Business Wire)

GEL-Kayano(R) 20 for Men (Photo: Business Wire)

When ASICS footwear designer & developer Toshikazu Kayano first started
designing the GEL-Kayano Trainer, he thought he was just creating a running
shoe. History would show that he was also creating a legacy. Since the first
model appeared in 1993 the GEL-Kayano has gained iconic status among runners
all over the world. The award-winning shoe continues to inspire more than 20
years after its introduction.

“Since its inception, the GEL-Kayano strives to be an industry leader by
exceeding the expectations of those looking for a balanced mix of cushioning
and stability,” explained Jim Monahan, Vice President, Footwear, ASICS America
Corporation. “Each new version focuses on improving the fit, feel and ride.
The 20^th version is no exception in the continual development of this
industry leading shoe.”

Designed for mild to moderate over-pronators, the GEL-Kayano 20 has been
updated with the new FluidRide™ and FluidFit™ technology. FluidRide is the
latest evolution in ASICS midsole technology, providing the ultimate in
lightweight cushioning and bounce back, allowing runners to run longer and
faster. The changes to the midsole have allowed for a new higher density
SpEVA® 55 lasting, which together with the exoskeletal clutch counter creates
greater stability and gait efficiency from heel to toe. FluidFit uses a mesh
for multidirectional stretch combined with other stretch materials to create a
glove like fit.

“The GEL-Kayano 20 is built for the beginner runner all the way up to the
professional, and has long been my training shoe of choice,” commented
Olympian, Ironman World Champion, and elite ASICS athlete Andy Potts.
“Celebrating the 20^th Anniversary of this legendary shoe is such an exciting
landmark. The GEL-Kayano helps maintain my running form, keeping me away from
injury and letting me do what I love, which is run. That’s why it’s the
heartbeat of ASICS and it’s no wonder it’s been paving the way for more than
20 years.”

The innovative ASICS technologies such as rearfoot and forefoot GEL®
Cushioning System, the now synonymous full length guidance line and I.G.S.®
for enhanced gait efficiency, as well as the DYNAMIC DUOMAX® midsole have all
been introduced over the years and still exist today, providing another
example of the consistency and trust ASICS has in its technology.

The GEL-Kayano 20 is available now at retailers nationwide and on
www.asicsamerica.com for a suggested retail price of $160.00

About ASICS

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of
performance athletic shoes, apparel and accessories. For more information,
visit www.asics.com.

The stripe design featured on the sides of ASICS^® shoes is a trademark of
ASICS Corporation and is a registered trademark in most countries of the
world.

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Contact:

ASICS America Public Relations:
Melinda Hutcheon, 949-266-7029
melindah@asicsamerica.com
or
Ashley Wallace, 646-428-0667
ashley.wallace@allisonpr.com
 
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