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The Coca-Cola Company Announces Coca-Cola Americas Management and Organizational Changes



  The Coca-Cola Company Announces Coca-Cola Americas Management and
  Organizational Changes

Business Wire

ATLANTA -- December 12, 2013

The Coca-Cola Company today announced management and organizational changes
related to Coca-Cola Americas with a purpose to accelerate growth.

J. A. M. "Sandy" Douglas (Photo: Business Wire)

J. A. M. "Sandy" Douglas (Photo: Business Wire)

Following the successful reorganization of the Company’s operating structure
last year, the Company is taking further action to streamline its focus and
expedite its refranchising to independent bottling partners. Effective January
1, 2014, the integrated North America business will be segmented into a
traditional company and bottler operating model that will better suit the
unique needs of the North America market. It will consist of two operating
units: Coca-Cola North America and Coca-Cola Refreshments.

As a result, the following leadership changes will take place:

  * Coca-Cola North America (CCNA) will be led by J. A. M. “Sandy” Douglas, as
    Group President, reporting to Chairman and CEO Muhtar Kent. Douglas will
    also continue his role as Global Chief Customer Officer. In this role,
    North America Brands, Foodservice, Brand Commercial, Retail Sales,
    Research & Development, Venturing and Emerging Brands, Strategy, Franchise
    Leadership and Transformation and the Canadian franchise operations will
    report to Douglas.
  * Coca-Cola Refreshments (CCR), the bottling operations of North America,
    will be led by Paul Mulligan, as President, CCR. CCR will become part of
    the Bottling Investments Group (BIG) and Mulligan will report to Irial
    Finan, President of BIG. Mulligan is currently head of Commercial for BIG,
    and Region Director responsible for Japan and Latin America BIG
    operations. In his new role, CCR Canada, Product Supply Chain and Service,
    Bottler Commercial, Customer Care and Region Sales will report to
    Mulligan.
  * The North America Enabling Functions will continue to support both CCNA
    and CCR.

  * Steve Cahillane, President of Coca-Cola Americas, has decided to leave the
    Company to pursue other opportunities.
  * The Coca-Cola Americas operating structure will cease to exist. The Latin
    America Group, led by Group President Brian Smith, will become part of
    Coca-Cola International. Smith will report to Ahmet Bozer, President of
    Coca-Cola International.

“Today’s announcement represents the next step in the evolution of the
business announced last year when the Company consolidated leadership of its
global operations under the Bottling Investments Group, Coca-Cola
International, and Coca-Cola Americas,” said Muhtar Kent, Chairman and Chief
Executive Officer, The Coca-Cola Company. “We organized the business to
intensify focus on key markets, streamline reporting lines, and provide
flexibility to adjust the business within these geographies in the future.

Now, we are in a position to leverage this flexibility to return to a
traditional company and bottling operating model in North America, which will
enhance our focus on execution and accelerate the refranchising of our
bottling system in our flagship market.”

Added Kent: “Sandy and Paul are proven leaders with extensive System
experience, and they will make a great team. Sandy knows the U.S. business as
well as any beverage executive and has played an integral leadership role in
implementing our 21^st Century beverage partnership model in the U.S. Paul is
a very strong operator who brings 17 years of U.S. and international bottling
experience to this new role. And Paul will have the benefit of working closely
with Irial, whose leadership of BIG has significantly improved the performance
of our company-owned bottling operations around the world.

“Finally, I would like to thank Steve Cahillane for his many contributions to
the North American business,” said Kent. “Under Steve’s leadership, our North
America business delivered several consecutive quarters of volume and value
share gains, despite operating in a very difficult economic environment the
past three years. We wish him well.”

Prior to Douglas’s appointment as Senior Vice President and Global Chief
Customer Officer of The Coca-Cola Company, he was President of Coca-Cola North
America. Sandy joined The Coca-Cola Company in January 1988 as a District
Sales Manager for the Foodservice Division of Coca-Cola USA. He also held a
variety of positions with increasing responsibility in Coca-Cola USA. He was
named Vice President of Coca-Cola USA in 1994, assuming leadership of the CCE
Sales & Marketing Group. In 1998, his responsibilities were increased to
include the entire North American Field Sales & Marketing Groups. He was
appointed President of the North America Retail Division in 2000.

Douglas began his career at The Procter & Gamble Company working in a variety
of sales and sales management positions.

Prior to the Coca-Cola system, Mulligan practiced as a CPA with KPMG in
Ireland & USA. He joined Coca-Cola Hellenic Romania Field Sales prior to
assuming the role of General Manager of Coca-Cola Bottling Company North West
Romania. He subsequently was appointed Commercial Director, Romania. Mr.
Mulligan next served as Country Manager of Bulgaria (Coca-Cola Hellenic) where
he was Founding Member & Chairman of Bulgaria's first licensed Waste Packaging
Recovery Organization. Mulligan then served as Country General Manager of
Switzerland before joining The Coca-Cola Company as Group Commercial Director
for the Bottling Investments Group, with commercial strategy responsibility
spanning 20 franchises and operational responsibility for the Company's
investments in Japan (Tokyo & Tone Bottling Companies) and the Bottling
Franchise for Coca-Cola Philadelphia, USA.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, one of the world's most valuable and recognizable brands, our
Company's portfolio features 16 billion-dollar brands including Diet Coke,
Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of more than 1.8 billion servings a
day. With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental footprint,
support active, healthy living, create a safe, inclusive work environment for
our associates, and enhance the economic development of the communities where
we operate. Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on
Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131212006476/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50768277&lang=en

Contact:

The Coca-Cola Company
Ben Deutsch, +01 404-676-2683
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