Regal Entertainment Group Becomes “Hobbit Headquarters” with More Amenities for Moviegoers

  Regal Entertainment Group Becomes “Hobbit Headquarters” with More Amenities
  for Moviegoers

  Regal is the perfect portal to Middle-earth with the exclusive Regal Super
                                    Ticket

Business Wire

KNOXVILLE, Tenn. -- December 12, 2013

Regal Entertainment Group (NYSE:RGC), a leading motion picture exhibitor
owning and operating the largest theatre circuit in the United States, is
celebrating the opening of “The Hobbit: The Desolation of Smaug” by offering
every amenity that a Tolkien fan could want. With a Regal Super Ticket, guests
have the ability to gain advance access to the new movie’s Digital HD download
weeks before the Blu-Ray™ and DVD release date along with a digital copy of
the first film “The Hobbit: An Unexpected Journey.”

The Regal Super Ticket is available on REGmovies.com, Fandango.com, Fandango
and Regal’s mobile apps and at all participating theatres. Regal moviegoers
who come to view the new film can choose to upgrade to a Regal Super Ticket
either before or after enjoying Peter Jackson’s latest creation.

“Regal truly is your ‘Hobbit Headquarters.’ And for all of our guests who have
a great time enjoying the new film, the experience doesn’t have to end when
you leave our theatre,” said Ken Thewes, chief marketing officer for Regal
Entertainment Group. “By upgrading to the Regal Super Ticket, moviegoers can
ensure that they’ll own the movie first and can treasure it forever.”

Regal is also accommodating moviegoers who want to view the film in High Frame
Rate (HFR). Director Peter Jackson shot the movie at 48 frames-per-second as
opposed to the standard 24 frames-per-second. HFR technology is designed to
add clarity and a smoother presentation of the image. Guests can find HFR
presentations clearly marked on Fandango.com when choosing a showtime and
securing tickets.

“For those who want to see the film exactly the way Director Peter Jackson
shot it, High Frame Rate is in demand,” said Ted Cooper, senior vice president
of film for Regal Entertainment Group. “This time last year, we were able to
offer HFR in 100 locations but we’ve expanded the technology this year to
nearly 400 theatres across the country.”

The Regal Super Ticket upgrade is $20 above the admission price to secure
digital downloads of both films: The early-release high definition digital
version of “The Hobbit: The Desolation of Smaug” and immediate access to a
standard definition version of the original “The Hobbit: An Unexpected
Journey.”

The process for redeeming a Regal Super Ticket is easy:

  *After purchase, fans will receive a voucher containing a unique access
    code, which can be redeemed for digital versions of both “The Hobbit: The
    Desolation of Smaug” and “The Hobbit: An Unexpected Journey.”
  *The standard definition digital version of “The Hobbit: An Unexpected
    Journey” will be immediately added to fans’ UltraViolet(TM) accounts when
    redeeming the access code.

For further details about purchasing the Regal Super Ticket and to enter for a
chance to win a trip to Middle-earth courtesy of Air New Zealand, visit any
participating Regal Entertainment Group theatre,
Fandango.com/Hobbit2SuperTicket or REGmovies.com/Promotions/HobbitSuperTicket.

About Regal Entertainment Group:
Regal Entertainment Group(NYSE: RGC) operates the largest and most
geographically diverse theatre circuit inthe United States, consisting of
7,382 screens in 579 theatres in 42 states along with Guam, Saipan, American
Samoa and the District of Columbia as of November 28, 2013. The Company
operates theatres in 46 of the top 50 U.S. designated market areas. We believe
that the size, reach and quality of the Company’s theatre circuit not only
provide its patrons with a convenient and enjoyable movie-going experience,
but is also an exceptional platform to realize economies of scale in theatre
operations.

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Contact:

Media Contacts:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539
 
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