SAP® Ganges Connects the Last mile In Retail to the Business

Bangalore, Karnataka, India, Wednesday, December 11, 2013 -- (Business Wire
Continuing to deliver on its innovation agenda, SAP AG (NYSE: SAP) today
announced SAP® Ganges, a business network built on the SAP HANA Cloud Platform
that connects the last mile in retail consisting of Consumer Packaged Goods
(CPG) companies, distributors, banks, and retail stores. 
“Software and communication technologies are reshaping the world around us and
amplifying our ability in the process in unprecedented ways,” said Dr. Vishal
Sikka, member of the Executive Board of SAP AG, Products & Innovation. “With
SAP® Ganges, we have shown that SAP HANA has the ability to transform and
evolve entire industries in India. SAP HANA is helping connect businesses of all
sizes in real-time: from the millions of kirana stores; to the large CPG
companies serving them, and the financial institutions supporting them; by
bringing new value to all points along this network and empowering people to
conduct businesses in a totally open, transparent and real-time way.” 
SAP® Ganges Enables Seamless Connectivity Across the Entire Value Chain  
Technology is reshaping the world around us and is removing barriers across
geographies and businesses. Customers are seeking out the best offers, the best
prices, and the best service levels with the help of real-time data. It has
become imperative for CPG companies to work off a foundation of optimal
processes across their entire value chain. The SAP HANA Cloud Platform powers
the business network with real-time data on a massive scale. 
Developed in India for the Indian market, SAP® Ganges is a business network
offering seamless connectivity for CPG companies to the last mile of their
supply chain, which consists of millions of unorganized retail stores. Other
partners in the business network are: distributors of the consumer product
companies; banks, which provide credit to the retailers; value-added services
providers; telecom services providers which enable remote connectivity; and
manufacturers of affordable point-of-sale (POS) devices. Conceptualized through
intensive design thinking-based co-innovation with leading industry players,
SAP® Ganges offers a range of holistic offerings for different stakeholders
-- CPG companies: enabling visibility through reporting and forecasting based on
sales information aggregated from the retail stores. In addition, they can use
SAP® Ganges as a direct marketing channel to reach retail stores 
-- Distributors: providing the distributor to take orders, track inventory at
the retail stores, and to allow them to receive payments digitally 
-- Banks: enabling banks to assess credit eligibility of retailers and to adjust
credit limit periodically based on retail store sales 
-- Retail Stores: enabling retail stores to connect to business network using
PoS devices and to access business services 
According to the India Brand Equity Foundation, the Indian fast moving consumer
goods sector consisting of personal care, household care, and food products was
valued at $36.8Bn in FY2011-12; and is one of the fastest growing retail markets
in the world. Following the release in India, SAP plans to roll out SAP® Ganges
to other retail-intensive economies such as Brazil, South Africa, China and
For more information, visit the SAP Newsroom. 
SAP® TechEd in 2013: Las Vegas, Amsterdam, and Bangalore 
SAP customers, partners, and technical experts are expected to convene at SAP®
TechEd in 2013, the company's premier technical conference. Hands-on workshops,
demo-driven lectures, and Q&A sessions on the latest developments in analytics,
mobile, cloud, database, and in-memory computing enable SAP TechEd attendees to
enhance their skills while making valuable connections with peers and IT experts
from the SAP community. SAP TechEd was being held in Las Vegas, Nevada, from
October 21-25, and in Amsterdam, Netherlands, from November 5-7, and is being
held in Bangalore, India, from December 11-13. Follow SAP TechEd on Twitter at
@SAPTechEd and join the conversation at #SAPTechEd. 
About SAP 
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to boardroom,
warehouse to storefront, desktop to mobile device – SAP empowers people and
organizations to work together more efficiently and use business insight more
effectively to stay ahead of the competition. SAP applications and services
enable more than 251,000 customers to operate profitably, adapt continuously,
and grow sustainably. For more information, visit  
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Media contact details 
Rathnam Subramanyam,
SAP India,
+91 7829411779 IST, 
Sandeep Deb Varman,
Genesis Burson-Marsteller,
+91 9916020191 IST, 
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