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Mobile Health Apps & Solutions Market Worth $20.7 Billion by 2018



      Mobile Health Apps & Solutions Market Worth $20.7 Billion by 2018

  PR Newswire

  DALLAS, December 11, 2013

DALLAS, December 11, 2013 /PRNewswire/ --

The " Mobile Health Apps & Solutions Market by Connected Devices (Cardiac
Monitoring, Diabetes Management Devices), Health Apps (Exercise, Weight Loss,
Women ' s Health, Sleep and Meditation), Medical Apps (Medical Reference)   -
  Global Trends & Forecast to 2018 " report analyzes and studies the major
market drivers, restraints, and opportunities in North America, Europe, Asia,
and Rest of the World.

Browse 101 Market Data Tables with 84 Figures spread through 277 Pages and
in-depth TOC on "Mobile Health Apps & Solutions Market - Global Trends &
Forecast to 2018"

http://www.marketsandmarkets.com/Market-Reports/mhealth-apps-and-solutions-market-1232.html

Early buyers will receive 10% customization on this report.

This report studies the global mobile health apps & solutions market over the
forecast period of 2013-2018.

The mobile healthcare market comprises of connected medical devices,
healthcare application, and related mobile technology. The global mobile
healthcare market is estimated at $6.336 million in 2013 and is poised to
reach $20.683 million by 2018 at a CAGR of 26.7%.

Connected devices dominate the current market with around 85% of the total
revenue contribution. Among different applications, cardiac monitoring and
fitness tracking are the most prominent uses of mobile-enabled connected
devices. With increasing awareness of the need for healthy lifestyles,
patients prefer vital signs monitoring on a continuous basis.

The mobile application market is in an introductory phase, but is highly
fragmented with an ample number of software-developing companies. A major
restraining factor behind the growth of paid apps is the free access to
maximum smartphone apps. Free apps constitute almost 90% of the download
market of healthcare applications. Furthermore, significant price difference
between health and medical apps lowers the adoption rate among healthcare
professionals. Though the number of downloads of health apps contributed
almost 90% to the healthcare applications market, revenue contribution by
these apps was not significant due to its very low average price range ($1 -
$2/download). Consideration of a mobile application as a medical device is
also a questionable issue, although the FDA is formulating a framework to
regulate the apps market. As of now, there are a few certified applications in
the unstructured gamut of the application market. Rising popularity may
increase the download price of device-independent healthcare apps; hence, the
revenue contribution to the mobile health market is expected to be more
significant.

Major driving factors of the Mobile   Health   Market include the growing
adoption of smartphones, tablets, and PDA, increasing awareness of chronic
diseases management, advanced connectivity such as Bluetooth, Wi-Fi, robust
penetration of 3G and 4G network, and a promise of better cost efficiency
during medical practices. On the other hand, stringent FDA and EU regulations,
and data insecurity restrict market growth. Inappropriate patient-doctor ratio
in underdeveloped countries and other potential mHealth platforms such as
smart TV promises prospective business opportunities in the global mobile
Health market.

Since its inception (21st century), North America has contributed the maximum
to both the devices and applications markets. The Asian mobile healthcare
market is majorly contributed to by Japan and China, whereas the U.K.
represents the most promising country in Europe. Several government
initiatives such as mDiabetes, Indo-Dutch Project Management Society (IDPMS),
Mobile Alliance for Maternal Action (MAMA), EpiSurveyor, Ushahidi,
FrontlineSMS, OpenMRS, RapidSMS, and Mwana accelerates the rapid adoption of
mHealth technology in emerging countries such as South Africa and Brazil.

Though the healthcare apps market is highly fragmented with a large number of
software-developing companies, the connected device segment is dominated by
Philips (The Netherlands), Medtronic (U.S.), Nike (U.S.), Omron (Japan), and
Alere (U.S.). On the other hand, AT&T (U.S.), Qualcomm (U.S.), Cerner (U.S.),
and Diversinet (Canada) are the major technology providers that enhance
healthcare solutions.

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