Leverage Agency Teams With Jones Lang LaSalle to Enhance Sponsor Opportunities
and Engage Visitors in Grand Central Terminal
NEW YORK, Dec. 11, 2013
NEW YORK, Dec. 11, 2013 /PRNewswire/ --Leverage Agency, a full-service sports
and entertainment marketing company, will team with Grand Central Terminal
retail property manager Jones Lang LaSalle as the partnership and sales agent
for New York's iconic landmark. The appointment comes after a three-month
competitive review of agencies for the role.
The agreement reached between Leverage Agency and Jones Lang LaSalle ushers in
a marketing, partnership and sales program at Grand Central Terminal to create
a stronger calendar of special events and comprehensive marketing
opportunities in Vanderbilt Hall and throughout the building. The enhanced
program will provide potential sponsors and corporate partners with more ways
to engage the Terminal's average 750,000 daily visitors.
Grand Central Terminal is one of America's greatest transportation hubs, and a
national historical landmark in the heart of midtown Manhattan. As one of the
busiest spots in New York City, Grand Central boasts dozens of restaurants and
specialty shops, a gourmet food market, and the spectacular 12,000-square foot
Vanderbilt Hall, which is one of the city's most sought-after event spaces.
Grand Central receives approximately 167 million visitors annually, with more
than 750,000 people passing through the Terminal each day.
"We conducted a thorough search of firms and ultimately were very impressed by
Leverage Agency's range of services, specifically their success in sponsorship
marketing and their robust network of contacts," said Amy Scheer, Jones Lang
LaSalle's Director of Marketing and Events at Grand Central Terminal. "We
look forward to a successful partnership."
"Leverage is proud to partner with one of the most vibrant and exciting spaces
in New York City," said Ben Sturner, CEO and Founder of Leverage Agency.
"We're confident we can create great partnerships and grow the incredible
marketing potential of Grand Central Terminal and positively impact their
SOURCE Leverage Agency
Contact: Leverage Agency - Mandy ODonnell, email@example.com or
212-7522500, or GCT/Jones Lang LaSalle - John Michael Kennedy,
GCT@goodmanmedia.com or 212-576-2700
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