Cold-EEZE® Cold Remedy Supports the City Harvest Daily News Readers Care to Feed the Hungry Canned Food Drive (DNRC) for the

 Cold-EEZE® Cold Remedy Supports the City Harvest Daily News Readers Care to
   Feed the Hungry Canned Food Drive (DNRC) for the Second Consecutive Year

ABC The View's Jenny McCarthy to Assist in the Collection of Canned Food
Donations on December 12th, 2013

PR Newswire

DOYLESTOWN, Pa., Dec. 11, 2013

DOYLESTOWN, Pa., Dec.11, 2013 /PRNewswire/ --ProPhase Labs, Inc. (NASDAQ:
PRPH), makers of Cold-EEZE^® Cold Remedy and a leader in over-the-counter
(OTC) natural cold remedies, has announced that for the second consecutive
year it will support The Daily News Readers Care to Feed the Hungry Canned
Food Drive (DNRC), a thirty-year tradition of collecting non-perishable food
donations throughout New York City. This year, Cold-EEZE^® Cold Remedy will
bring celebrity guest Jenny McCarthy to assist in collecting much needed food
items at the event taking place on Thursday, December 12, 2013 from 2:00 pm –
4:00 pm EST at Engine 8, Ladder 2, Battalion 8 Firehouse located at 165 East
51^st Street (between 3^rd Avenue and Lexington Avenue).

City Harvest is the world's first food rescue organization, dedicated to
helping feed the more than one million residents facing hunger each year. Last
year's drive collected over one million pounds of food, and this year City
Harvest hopes to collect over one million pounds of food.

"Last year's food drive was such a success, and we are thrilled to once again
partner with The Daily News and City Harvest for another great event this
year; especially with Jenny McCarthy," said Ted Karkus, Chief Executive
Officer of ProPhase Labs. "Following Hurricane Sandy and other tragedies
across the country, it is important to take part in such a life-changing
initiative and we look forward to partnering again for years to come."

"For more than 30 years, City Harvest has been working with The Daily News to
achieve our mission in keeping food pantries and soup kitchens stocked across
the city," said Rebecca Fontes, Associate Director of Corporate Partnerships
for City Harvest. "We appreciate Cold-EEZE Cold Remedy's ongoing support and
are delighted that Jenny McCarthy will be on hand at this food drive event to
raise awareness about hunger in New York City and help collect much needed
food for our neighbors in need."

Jenny McCarthy, American model, comedic actress and the host of ABC's hit
daytime talk show, The View, will assist in the food drive presented by the
New York Daily News, City Harvest and Cold-EEZE^® Cold Remedy, which is hosted
by FDNY. Additionally, those who attend and donate canned goods during the
event will be given the opportunity to meet, take pictures with and receive
autographs from Jenny McCarthy.

About ProPhase Labs and Cold-EEZE^® Cold Remedy

ProPhase Labsis a diversified natural health medical science company. It is a
leading marketer and manufacturer of the Cold-EEZE^® family of lozenges
clinically proven to significantly reduce the duration of the common cold.
Cold-EEZE^® customers include leading national retailers, chain food, drug and
mass merchandise stores, wholesalers and distributors, as well as independent
pharmacies. ProPhase Labs has several wholly owned subsidiaries including a
manufacturing unit, which consists of an FDA registered facility to
manufacture Cold-EEZE^® lozenges and fulfill other contract manufacturing
opportunities.ProPhase also owns 50% of Phusion Laboratories LLC
("Phusion"). Phusion licenses a revolutionary proprietary technology that has
the potential to improve the delivery and/or efficacy of many active
ingredients or compounds. Phusion will formulate and test products to exploit
market opportunities within ProPhase's robust OTC distribution channels. For
more information visit us at www.ProPhaseLabs.com.

Cold-EEZE^® Cold Remedy is the #1 pharmacist-recommended cold remedy and is
clinically proven to reduce the duration of the common cold by nearly half.
Cold-EEZE Cold Remedy recently introduced its newest QuickMelts^® formula,
Cold-EEZE^® Cold Remedy Plus Natural Immune Support, which is formulated with
zinc gluconate, rose hips and Echinacea to not only shorten the duration of
the cold, but to keep you immune system strong and healthy, naturally.
Cold-EEZE^® Cold Remedy is also available in tasty Lozenges, a convenient Oral
Spray and a quick dissolving, Daytime/Nighttime QuickMelts^®. Cold-EEZE^® Cold
Remedy is available in the cold remedies aisle at over 40,000 fine retail
locations. To find a retailer or buy online please visit www.coldeeze.com.

About City Harvest

Now serving New York City for more than 30 years, City Harvest
(www.cityharvest.org) is the world's first food rescue organization, dedicated
to feeding the city's hungry men, women, and children. This year, City Harvest
will collect 46 million pounds of excess food from all segments of the food
industry, including restaurants, grocers, corporate cafeterias, manufacturers,
and farms. This food is then delivered free of charge to more than 500
community food programs throughout New York City by a fleet of trucks and
bikes. City Harvest helps feed the more than one million New Yorkers that face
hunger each year.

SOURCE ProPhase Labs, Inc.

Website: http://www.ProPhaseLabs.com
Contact: 5W Public Relations, Laura Maxey, lmaxey@5wpr.com, 646.452.6400
 
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