Crumbs Bake Shop, Inc. Announces Interim Chief Executive Officer

       Crumbs Bake Shop, Inc. Announces Interim Chief Executive Officer

PR Newswire

NEW YORK, Dec. 11, 2013

NEW YORK, Dec. 11, 2013 /PRNewswire/ --Crumbs Bake Shop, Inc. (NASDQ: CRMB),
the nation's largest cupcake specialty retailer, today announced that Julian
R. Geiger, its President and CEO, has informed the Company of his decision not
to extend his current employment agreement, which terminates on December 31,
2013. Mr. Geiger will continue to serve as a member of the Company's Board of
Directors. The Company also announced that the Board of Directors has
appointed Edward M. Slezak as interim Chief Executive Officer. Mr. Slezak is
currently the Company's Senior Vice President, General Counsel and Secretary,
and will retain his duties as General Counsel and Secretary in addition to
assuming the interim Chief Executive Officer role.

Mr. Geiger said, "I have worked closely with Ed for almost ten years, and I
have great confidence that he has the leadership skills and business acumen to
direct Crumbs as it navigates its way into the future."

Mr. Slezak, age 45, joined the Company in August 2013. Prior to assuming the
role of chief legal officer of Crumbs, Mr. Slezak served as Senior Vice
President, General Counsel and Secretary of Aeropostale, Inc., a mall-based
specialty retailer, where he was responsible for all aspects of that company's
legal and compliance functions, including public company securities matters
and compliance, general corporate representation, intellectual property
protection, litigation management and international licensing, as well as
product and social compliance. Mr. Slezak joined Aeropostale, Inc. and
established its in-house legal department, serving first as Vice President
from November, 2004 to March, 2005, then as Group Vice President from March
2005 to April 2006, when he was named Senior Vice President. Prior to his
arrival at Aeropostale, Mr. Slezak had served as Vice President, General
Counsel and Secretary of Acclaim Entertainment, Inc., a video game developer
and publisher, where he also founded that company's in-house legal department.
Prior to his move in-house, Mr. Slezak was a Senior Associate in the
corporate department at the law firm of Cadwalader, Wickersham & Taft, LLP,
concentrating in mergers and acquisitions.

About Crumbs Bake Shop, Inc.

The first Crumbs Bake Shop opened in March 2003 on the Upper West Side of
Manhattan and is well known for its innovative and oversized gourmet cupcakes.
The Company currently has 72 locations in 12 states and the District of
Columbia.

SOURCE Crumbs Bake Shop

Website: http://www.crumbs.com
Contact: Investor Relations: IR@crumbs.com / 646-478-9917