Carmike Cinemas to Bring the IMAX Experience® to Carmike 15 in Georgia

  Carmike Cinemas to Bring the IMAX Experience® to Carmike 15 in Georgia

New IMAX Auditorium to Open With The Hobbit: The Desolation of Smaug on Fri.,
                                 December 13

Business Wire

COLUMBUS, Ga. -- December 11, 2013

Carmike Cinemas, Inc. (NASDAQ:CKEC), a leading entertainment, digital cinema
and 3-D motion picture exhibitor, announced today that guests visiting its
Georgia-based Carmike 15 at 5555 Whittlesey Boulevard will soon be able enjoy
the world’s most immersive cinematic experiences when the new IMAX auditorium
opens on Fri., December 13. The IMAX theatre will launch Friday afternoon with
the premiere of The Hobbit: The Desolation of Smaug: An IMAX 3D Experience. As
an added bonus, all guests that purchase an opening weekend IMAX ticket at
this location will be able to further maximize their experience with a voucher
redeemable for $3 off any Carmike concession combo, valid through the last
showing of The Hobbit: The Desolation of Smaug on Sun., December 15.

The new IMAX auditorium will offer patrons a unique experience, allowing them
to enjoy the biggest blockbusters like never before. IMAX’s cutting-edge
projection system, which delivers crystal-clear images, is coupled with IMAX's
customized theatre geometry and powerful digital audio, creating a
state-of-the-art environment that will make audiences feel as if they are
actually in the movie.

“With the ongoing expansion of Carmike’s national circuit we are truly
delighted to also grow our partnership with IMAX. We remain focused on
bringing our valued guests the finest in cutting-edge entertainment and we are
especially pleased to bring more premium presentation choices to our own
hometown market here in Columbus with The IMAX Experience^®,” stated David
Passman, President and CEO, Carmike Cinemas.

The Hobbit: The Desolation of Smaug is the follow-up to last year’s box office
success The Hobbit: An Unexpected Journey.  The sequel will be digitally
re-mastered into the image and sound quality of The IMAX 3D Experience^®
featuring proprietary IMAX DMR^® (Digital Re-mastering) technology.

Carmike’s BigD large format digital experience will remain at the Carmike 15
location, but in conjunction with the opening of the new IMAX auditorium, the
BigD will relocate to another large auditorium. The combination of these two
uniquely immersive experiences will ensure that guests at this facility will
have more choice of premium formats than ever before – in both 2-D and 3-D.

About The IMAX Experience^®

In IMAX, you’re experiencing a different movie altogether: everything from the
movie itself to the theatre’s technology and design was developed and
customized to make you believe you’re part of the action.

IMAX works directly with filmmakers to enhance the movie using its Digital
Re-Mastering® process, which delivers superior picture and sound quality.
Played through IMAX’s state-of-the art projection system, the resulting images
are so lifelike and crystal-clear you’ll forget you’re in a theatre.

IMAX grabs your senses. You don’t just hear the powerful sound system; you
feel it all around you. Visually, there is no frame. IMAX’s custom theatre
design creates a picture that is higher, wider and closer – filling your
peripheral view.

It’s not one thing that makes The IMAX Experience but a combination of all
these elements. That’s the difference between seeing a movie and being part of
one.

IMAX Is Believing.

Visit IMAX.com for information.

About Carmike Cinemas (www.carmike.com)

Carmike Cinemas, Inc. is a U.S. leader in digital cinema, 3-D cinema
deployments and one of the nation's largest motion picture exhibitors. The
Company has 256 theatres with 2,676 screens in 37 states. The circuit includes
33 premium large format auditoriums featuring state-of-the-art technology and
luxurious seating, including 21 "BigDs," 10 IMAX auditoriums and two MuviXL
screens. As "America's Hometown Theatre Chain," Carmike's primary focus is
small to mid-sized community locations.

Contact:

Carmike Cinemas, Inc.
Shannon Sailors, 706-576-3462
Director of Advertisement
ssailors@carmike.com
or
Crystal Trawick, 706-576-3432
Marketing Project Manager
ctrawick@carmike.com
or
JCIR
Rob Rinderman / Jennifer Neuman
212-835-8500
ckec@jcir.com
 
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