Fergie, wet n wild, and Walgreens Present Donation to amfAR

  Fergie, wet n wild, and Walgreens Present Donation to amfAR

Business Wire

LOS ANGELES -- December 10, 2013

wet n wild (www.wnwbeauty.com) and their iconic Global Beauty Ambassador,
eight-time Grammy award-winning artist, Fergie, had a big reason to celebrate
last Thursday night! Together with Walgreens, they made an incredible $50,000
donation to amfAR amidst a plethora of celebrity and industry attendees at an
exclusive party held at New York City Meatpacking District hotspot, Tao
Downtown. The amazing event was the pop star’s first public appearance since
welcoming her first child, Axl Jack Duhamel, this past August.

Longtime supporter of amfAR, the American foundation for AIDS research, Fergie
and wet n wild ^ collaborated this year in curating her Perfect Pout Lip Color
in V.I.Pink for the cause. As part of her Fergie CenterStage Collection sold
exclusively at Walgreens, the three parties pledged to donate $0.50 from each
sale of her lipstick to amfAR. They proudly presented the foundation with a
check totaling over $50,000 at the bash.

“wet n wild, Walgreens, and I have been working on a ton of projects in the
past year, and I couldn’t have better partners here tonight to celebrate our
latest initiative: our collective support of amfAR, a foundation dedicated to
ending the global AIDS epidemic,” Fergie said. “It all started with my
Walgreens-exclusive cosmetic line. wet n wild and I created my Fergie Perfect
Pout Lip Color in V.I.Pink for this cause that’s near and dear to me. This
partnership has lead to raising tens of thousands of dollars to this most
worthy cause. What better reason to party?”

“wet n wild and Walgreens are both dedicated to being #1 in beauty and
improving lives through philanthropy,” said Bill George, President of wet n
wild. “wet n wild gives confidence to millions around the world by delivery
amazing fashion all women can afford. Walgreens lives it every day in their
‘Happy & Healthy’ promise that has lead to key strides in HIV/AIDS research.
Together, we want to ensure all women, regardless of their economic status,
can be as beautiful as they want to be – in mind and body. And we’re not
stopping here. Our amfAR initiative is just one of many where wet n wild,
Fergie, and Walgreens’ goals align. It’s great to be celebrating what we’ve
achieved, but more importantly, we’re most excited for what’s on the horizon.”

“Walgreens has enjoyed collaborating with wet n wild and was thrilled to
participate in this initiative to help support the amfAR organization,” said
Shannon Curtin, group vice president for beauty and personal care at
Walgreens. “This collaboration reflected our efforts to build awareness and
raise funding to continue research, and help people get, stay and live well.”

Fergie and wet n wild have been partners since announcing her as the global
beauty ambassador in March 2012, and the charitable initiative kicked off with
Fergie’s appearance on Good Morning America in March earlier this year. Fergie
was then honored at the third annual amfAR Inspiration Gala in Brazil in
April, during which she received the amfAR Piaget Award of Inspiration.

About wet n wild^®

For over 30 years, wet n wild has kept its promise to be the trusted beauty
destination for women, inclusive of all age, ethnicity, skin color, and
economic status. As trendsetters in color and leaders in package design, no
other brand delivers a better product for a better price. A division of
Markwins Beauty Products located in the heart of Los Angeles, California, wet
n wild continues to be the top-selling value brand in North America by
balancing accessibility and quality – giving women the confidence and freedom
to express themselves. The Fergie CenterStage Collection by wet n wildwas
carefully-crafted to cater to women with a diversity of skin tones and
preferences to experiment with color. Fergie, the creative force behind the
collection's signature fashion-forward yet accessible style, spearheaded the
line's inception to deliver luxurious, yet affordable products to her fans.
Every item is personally-inspired, hand-selected, tested for performance, and
named by Fergie and her creative vision.

About Walgreens

As the nation's largest drugstore chain with fiscal 2013 sales of $72 billion,
Walgreens (www.walgreens.com) vision is to be the first choice in health and
daily living for everyone in America, and beyond. Each day, Walgreens provides
more than 6 million customers the most convenient, multichannel access to
consumer goods and services and trusted, cost-effective pharmacy, health and
wellness services and advice in communities across America. Walgreens scope of
pharmacy services includes retail, specialty, infusion, medical facility and
mail service, along with respiratory services. These services improve health
outcomes and lower costs for payers including employers, managed care
organizations, health systems, pharmacy benefit managers and the public
sector. The company operates 8,131 drugstores in all 50 states, the District
of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens
subsidiary that is the largest and most comprehensive manager of worksite
health and wellness centers and in-store convenient care clinics, with more
than 750 locations throughout the country.

About amfAR

amfAR, The Foundation for AIDS Research, is one of the world’s leading
nonprofit organizations dedicated to the support of AIDS research, HIV
prevention, treatment education, and the advocacy of sound AIDS-related public
policy. Since 1985, amfAR has invested more than $366 million in its programs
and has awarded grants to more than 2,000 research teams worldwide.


Creative Media Marketing
Carolanne Coviello, 212-979-8884
Press spacebar to pause and continue. Press esc to stop.