The Wrangler® Tough Enough to Wear Pink™ Western Campaign to raise money and
awareness for breast cancer tops the $17 million mark in money raised
PINK STANDS FOR TOUGH COWBOYS! CAMPAIGN RAISES MONEY LOCALLY AT RODEOS ACROSS
THE UNITED STATES AND CANADA
LAS VEGAS, Dec. 10, 2013
LAS VEGAS, Dec. 10, 2013 /PRNewswire/ -- Wrangler® Tough Enough to Wear Pink™
Founder Terry Wheatley announced Monday, December 9, 2013 in Las Vegas at
Wrangler National Finals Rodeo (Wrangler NFR) in Las Vegas, the grassroots
cowboy campaign called Tough Enough To Wear Pink has reached the $17 million
fundraising mark to fight breast cancer. The benchmark, achieved over the past
nine years since the campaign's inception in 2004, was accomplished through
the hard work of regional rodeos and western events across the country. The
monies raised stay locally to benefit community breast cancer charities –
which is the strength of the campaign's success according to Wheatley.
"This is the ninth anniversary of Wrangler Tough Enough to Wear Pink at the
Wrangler NFR and the campaign continues to gain momentum. Nobody could have
imagined that together we would raise millions of dollars for the cause," said
Terry Wheatley. A breast cancer survivor herself, Wheatley is an entrepreneur,
wife and mother to professional rodeo competitors. She founded Wrangler Tough
Enough to Wear Pink in 2004 with Karl Stressman, former director of special
events for Wrangler and now commissioner of the Professional Rodeo Cowboys
Association (PCRA). Wrangler has been involved since the beginning and
continues to be the title sponsor of Wrangler Tough Enough to Wear Pink.
Lacey Wheatley, Terry Wheatley's daughter-in-law, is the director of
Wrangler Tough Enough to Wear Pink and coordinates with rodeos and other
non-rodeo organizations to create the pink-themed fundraisers. Her daughter
Katie supports the social media outreach for the campaign.
Hats Off to the Top Five Wrangler TETWP Rodeo Fundraisers in 2013
1.Gunnison Cattlemen's Days Rodeo, Gunnison, Colo.
2.Missoula Stampede, Missoula, Mont.
3.Minot Y's Men's Rodeo/Badlands Circuit Finals, Minot, N.D.
4.Black Hills Stock Show & Rodeo, Rapid City, S.D.
5.Crosby Fair & Rodeo, Crosby, Texas
About Wrangler® Tough Enough To Wear Pink?™ (TETWP™)
Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry
Wheatley to bring the sport of professional rodeo and the western community
together to rally against breast cancer. Since its inception in 2004,
Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention
on the need for a cure. To date, the campaign has raised $17 million for
breast cancer charities, most of which stays right in the local communities.
The grassroots movement has inspired other sports communities to mount their
own Wrangler TETWP campaigns, spreading a message of hope and support that
reaches beyond the rodeo arena to competitors, families and fans across
America. For more information on how to help, visit
Wrangler^® is proud to be the title sponsor of Wrangler® Tough Enough to Wear
Pink™ and is available nationwide in specialty stores, including work apparel
chains, farm & fleet, and western stores, as well as through online and
catalog retailers, and www.wrangler.com. To find a retailer or for more
information on the Wrangler^® family of products, visit www.wrangler.com or
VF Corporation is a global leader in branded lifestyle apparel with more than
30 brands. The company's top six brands are The North Face^®, Wrangler^®,
Timberland^®, Vans^®, Lee^® and Nautica^®; other brands include 7 For All
Mankind^®, Bulwark^®, Eagle Creek^®, Eastpak^®, Ella Moss^®, JanSport^®,
Kipling^®, lucy^®, Majestic^®, Napapijri^®, Red Kap^®, Reef^®, Riders^® ,
Splendid^® and Smartwool^®.
VF Corporation's press releases, annual report and other information can be
accessed through the company's home page, www.vfc.com.
Contact: Terry Wheatley
SOURCE Tough Enough to Wear Pink
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