AVG Delivers Shopping Privacy for the Holiday Season With New Wi-Fi Do Not
Track feature for Smartphone Users
New feature in AVG PrivacyFix™ for Android™ offers enhanced privacy options to
protect against unwanted Wi-Fi surveillance
AMSTERDAM and SAN FRANCISCO, Dec. 10, 2013
AMSTERDAM and SAN FRANCISCO, Dec. 10, 2013 /PRNewswire/ --AVG Technologies
N.V. (NYSE: AVG), the provider of Internet and mobile security, privacy and
optimization to 172 million active users, today announced the release of a new
Wi-Fi® Do Not Track (DNT) feature available in its flagship AVG PrivacyFix^TM
for Android^TM application, aimed at giving consumers the choice to block
tracking of their location enabled by Wi-Fi networks in retail stores and
other public venues. By using AVG PrivacyFix to choose the adjustments they
wish to make their smartphone settings, shoppers can now trust that their
retail experience will be more private than ever before.
The new Wi-Fi DNT feature within AVG PrivacyFix for Android enables users to
have the Wi-Fi on their smartphones automatically suspended when they are out
and about, only reconnecting in the vicinity of pre-set trusted Wi-Fi
locations, such as their home, office or regular coffee shop, for example.
This prevents the device from transmitting a unique code (MAC address) which
retailers and marketers have begun using to track the movement of shoppers
based on physical location. Retailers are using this information to count
visitors, optimize store layouts or measure the effectiveness of mobile
"Using Wi-Fi technology to capture our location data in stores provides
retailers with analytics. The problem is that consumers have limited notice of
these activities, often no opportunity to opt-out, and many may not realize
they are even being observed in this way," said Gary Kovacs, Chief Executive
Officer, AVG Technologies. "My view is that trust is at the heart of all
successful transactions. Take that away, and you devalue technology's
significant potential. AVG was the first security company to provide active Do
Not Track in our desktop products and, with consumers increasingly using
mobile devices to get online, we have maintained our leadership by extending
this choice to the physical world."
"The commercialization of Wi-Fi tracking of shoppers appears to be on the rise
with companies offering such services to retailers. Yet often these services
lack any opt-out mechanism for consumers and fail to provide assurance of
basic encryption protection of your device identifier. AVG PrivacyFix offers
individuals the choice and control over their privacy that the industry has
yet to provide," said Jim Brock, VP Privacy Products, AVG Technologies. "Until
we see broadly accepted and protective industry standards in place to regulate
smartphone tracking in the real-world, consumers need to fend for themselves.
We're here to make that easier."
AVG PrivacyFix featuring the new Wi-Fi DNT feature has been developed as an
additional element to the existing AVG PrivacyFix application, which allows
people to manage their privacy settings across popular online sites, such as
Facebook and Google+ and is available now to download for Android smartphones
About AVG PrivacyFix™
oAVG PrivacyFix is a free application that puts control of a consumer's
personal online privacy back in their hands. Available for PC, mobile and
tablet, it allows people to check, manage and personalize their privacy
settings across popular sites such as Facebook®, Google®, LinkedIn®, and
across websites in general, all from one easy-to-use central control
panel. Key features include:
oA personal privacy dashboard, available when you want it, on your
phone, tablet, and computer.
oThe ability to keep your privacy up to date, as AVG PrivacyFix lets
you know when settings change or new settings need review.
oA warning feature that alerts you before you give your Facebook data
to Facebook apps that don't provide privacy assurances.
oKeeping loved ones private by showing you when their Facebook
profiles may be exposed.
oInformation that helps you understand who's collecting data about you
and what your data may be worth to Facebook and Google.
oFollow Jim Brock at his blog and on Twitter @privacychoice:
oFind out more about AVG PrivacyFix: http://www.avg.com/gb-en/privacyfix
oDownload AVG PrivacyFix application for PC, mobile and tablet:
oHear Jim Brock talk about privacy and the digital world:
oDownload our free eBooks on online safety and privacy:
oAn Online Safety Guide for Parents:
oParent's Guide to Early Years Online:
oA Baby Boomer's Guide to Facebook:
oOnline Shopping Guide: www.avg.com/ebooks/online-shopping-download
All trademarks are the property of their respective owners.
About AVG Technologies (NYSE: AVG)
AVG's mission is to simplify, optimize and secure the Internet experience,
providing peace of mind to a connected world. AVG's powerful yet easy-to‐use
software and online services put users in control of their Internet
experience. By choosing AVG's software and services, users become part of a
trusted global community that benefits from inherent network effects, mutual
protection and support. AVG has grown its user base to 172 million active
users as of September 30, 2013 and offers a product portfolio that targets the
consumer and small business markets and includes Internet security, PC
performance optimization, online backup, mobile security, identity protection
and family safety software.
Keep in touch with AVG
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oWatch us at www.youtube.com/user/officialAVG
SOURCE AVG Technologies
Contact: Contacts: US, Katie Han, Waggener Edstrom for AVG,
email@example.com , + 1 (212) 551 4807, or UK, Samantha Woodman,
Waggener Edstrom for AVG, firstname.lastname@example.org, + 44 (0)20 7632 3840
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