Epicor Retail Customer General Pants Co. Unveils Transformative In-Store Shopping Experience for Australian Consumers

Epicor Retail Customer General Pants Co. Unveils Transformative In-Store 
Shopping Experience for Australian Consumers 
Interactive Kiosks Leverage Latest Retail Technology and Fuse Music,
Fashion and Social Media to Engage and Inspire Customers 
DUBLIN, CA and SYDNEY, AUSTRALIA -- (Marketwired) -- 12/10/13 -- 
Australian consumers are set to engage in a unique interactive
in-store shopping experience at General Pants Co. following the
unveiling of General Pants Kiosks. Supporting the launch through its
retail technology is Epicor Software Corporation, a global leader in
business software solutions for manufacturing, distribution, retail
and services organizations. 
General Pants' interactive Kiosks are an Australian-first digital
initiative fusing music, fashion and social media to create a unique
shopping experience to guide, inform and entertain consumers via
Apple(R) iPad(R) device displays. The launch [see the General Pants'
news release Customer, Brand, Experience takes a leap forward: the
Launch of General Pants Co. Kiosk] is the result of more than
six-months of development to create an omni-channel platform that
merges the online and offline shopping experience. The company will
initially install the Kiosks in 10 stores across New South Wales
(NSW), deploying to its additional 47 stores throughout Australia by
February 2014. 
"There are plenty of buzz words going around -- omni-channel, bricks
and clicks, user experience, etc. Rather than fall into a category,
we took a step back and focused on what our customers were doing. We
asked ourselves what are we doing for them, how can we better
communicate our stories and how do we enrich their experience? Our
responses helped conceptualize the kiosks," said Craig King, CEO of
General Pants. 
"What's exciting about retail now is that technology has caught up to
imagination. This opens the door to endless possibilities; but rather
than drown your customers in technology, it's a chance to seamlessly
engage them in your brand while merging with current social
phenomena. We have taken key insights learned in recent years and
used these to develop the Kiosks. We made sure they encompass
everything our consumer has been asking for, including social
integration, time poor options for shopping, peer to peer shopping,
music, fashion, technology and entertainment all curated by the
'global trend hunters' -- the General Pants team." 
An Epicor Retail customer since 2008, the General Pants Kiosks
leverage the power of Epicor Retail Enterprise Selling and Warehouse
Management, giving customers consistent access to more in-stock
products via seamless inventory look-ups for kiosk-to-customer
shipments, as well as warehouse fulfillment from the e-commerce site.
While interacting with the Kiosk's "Our Picks" features, the customer
can select to purchase in-store or select to have the product shipped
directly to their home via the Kiosk. Epicor technology drives the
omni-channel experience at the Kiosks enabling the unification of
inventory and order management across all channels. 
"Combining social integration, peer-to-peer shopping, music, fashion,
purchasing, technology and entertainment, General Pants Kiosks are
transforming brand engagement and redefining the notion of 'omni
channel shopping,'" said Ian Rawlins, vice president, retail product
marketing for Epicor. "We're excited to partner with General Pants to
provide Epicor Retail technology to power General Pants' Kiosks
initiative fusing the digital/online world with the store
environment, to both inspire and delight customers."  
About Epicor Retail
 Epicor provides advanced solutions for retailers
seeking to streamline processes, integrate channels, leverage
intelligence and inspire customers, to maximize profitability. The
Epicor Retail end-to-end suite is designed to meet the evolving
merchandise and service expectations of today's connected,
cross-channel shoppers, and the business requirements of the most
demanding soft goods, hard goods and specialty retail environments in
a variety of industries including apparel, footwear, discount,
general merchandise, automotive aftermarket, lumber and building
materials, nursery, and pharmacy. Thousands of leading companies -
from Aeropostale, Aftermarket Auto Parts Alliance and Build-A-Bear
Workshop, to General Nutrition Centers, True Value Company and VF
Corporation -- trust Epicor to help them remain current, competitive,
and consistently strong.  
About Epicor Software Corporation
 Epicor Software Corporation is a
global leader delivering inspired business software solutions to the
manufacturing, distribution, retail and services industries. With
over 40 years of experience serving small, midmarket and larger
enterprises, Epicor has more than 20,000 customers in over 150
countries. Epicor enterprise resource planning (ERP), retail
management software, supply chain management (SCM), and human capital
management (HCM) enable companies to drive increased efficiency and
improve profitability. With a history of innovation, industry
expertise and passion for excellence, Epicor provides the single
point of accountability that local, regional and global businesses
demand. The Company's headquarters are located in Dublin, California,
with offices and affiliates worldwide. For more information, visit
www.epicor.com. 
Follow Epicor on Twitter @Epicor, @EpicorUK, @EpicorEMEA, @EpicorANZ,
@EpicorLAC, @Epicor_Retail, @Epicor_DIST, @EpicorPrcsMFG and
Facebook.  
Epicor and the Epicor logo are trademarks of Epicor Software
Corporation, registered in the United States and other countries.
Other trademarks referenced are the property of their respective
owners. The product and service offerings depicted in this document
are produced by Epicor Software Corporation. 
Contact: 
Lisa Preuss
Senior Director, Public Relations
Epicor Software Corporation
+1 949 585 4235
lpreuss@epicor.com 
Erin Lutz
Lutz PR (on behalf of Epicor)
+1 949 293 1055 
erin@lutzpr.com 
 
 
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