Gartner Rates PROS as “Strong Positive” in New MarketScope for Price Optimization and Management Software for B2B: 2013

  Gartner Rates PROS as “Strong Positive” in New MarketScope for Price
  Optimization and Management Software for B2B: 2013

           Reflects PROS Commitment to Innovation, Customer Success

Business Wire

HOUSTON -- December 10, 2013

PROS^® (NYSE: PRO), a big data software company, today announced that a new
Gartner MarketScope rates the company a “strong positive,” the firm’s
highest-possible ranking. The report, titled “MarketScope for Price
Optimization and Management: 2013,” was written by Gartner Research Director
Christopher Fletcher.

“The Gartner MarketScope offers valuable insights and guidance for companies
evaluating price optimization, and we are honored to once again achieve a
‘strong positive’ rating,” said PROS Chief Marketing Officer Tim Girgenti.
“The report reflects the voice of the market, noting that PROS reference
customers gave us the highest grades overall in key buying criteria, including
ease of use, ease of deployment, functionality, roadmap, vision and overall
satisfaction. The results directly reflect our commitment to innovation and
customer success, and our mission to help companies use their big data to

According to the report, “A successful price optimization and management
(PO&M) implementation can increase margins by 50 basis points or more, and
increase revenue by 2 percent to 4 percent. Based on this success, price
optimization has shown steady growth during the past two to three years and
has found its way onto the CxO’s agenda, aligning closely with executive
priorities of revenue generation, customer acquisition and profit/margin

The report also notes that “Managing price optimization through internally
developed spreadsheets and data base tools is no longer viable. The increasing
sophistication and capacity of the analytic, data, and application tools used
for PO&M are increasing the granularity of pricing, while the growing volumes
of data, the ability to use advanced analytic and visualization tools to
enable the parallel analysis of product and price data, market segment
insight, sales and customer data, inventory and competitive data, and the
integration of both internal and external data sources are enabling the
ability to create and manage microsegments.”

To obtain a copy of the report, visit the PROS website.

About Gartner MarketScope

The Gartner MarketScope is copyrighted 2013 by Gartner, Inc. and is reused
with permission. Gartner does not endorse any vendor, product or service
depicted in its research publications, and does not advise technology users to
select only those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner's research organization and
should not be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps
customers outperform in their markets by using big data to sell more
effectively. We apply 27 years of data science experience to unlock buying
patterns and preferences within transaction data to reveal which opportunities
are most likely to close, which offers are most likely to sell and which
prices are most likely to win. PROS offers big data solutions to optimize
sales, pricing, quoting, rebates and revenue management across more than 30
industries. PROS has completed over 600 implementations of its solutions in
more than 50 countries. The PROS team comprises more than 700 people around
the world. To learn more, visit

Forward-Looking Statements

This press release contains forward-looking statements, including statements
about the functionality and benefits of PROS pricing and big data software.
The forward-looking statements contained in this press release are based upon
PROS historical experience with pricing and big data software, and its current
expectations of the benefits of pricing and big data software for
organizations that implement and utilize such software. Additional information
relating to the uncertainty affecting PROS business is contained in PROS
filings with the Securities and Exchange Commission. These forward-looking
statements represent PROS expectations as of the date of this press release.
Subsequent events may cause these expectations to change, and PROS disclaims
any obligations to update or alter these forward-looking statements in the
future, whether as a result of new information, future events or otherwise.


Media Contacts:
Yvonne Donaldson, 713.335.5310
Kristen Quinn, 713-335-5380
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