Huffy Corporation Uses Experian Data Quality Software to Improve Address Data Quality

Huffy Corporation Uses Experian Data Quality Software to Improve Address Data 
Quality 
Supplier to Retailers and Consumers Uses Verification Software to
Reduce Returned Packages and Improve Customer Service 
BOSTON, MA -- (Marketwired) -- 12/09/13 --  Experian Data Quality, a
part of Experian Marketing Services and a leading provider of contact
data management software and services, today announced that Huffy(R)
Corporation, an iconic bicycle supplier long recognized for its
product innovations, will use Experian Data Quality address
verification to validate incoming customer address data. The products
are expected to ensure accurate and timely package deliveries and
improve service levels to its customers.  
"Our goal is to get our bikes and accessories to our customers as
quickly and reliably as possible," said Dave Reed, senior business
analyst at Huffy Bicycle. "With Experian Data Quality, we have
improved delivery accuracy significantly while simultaneously
reducing the cost and delays we previously incurred from our freight
carriers for unconfirmed addresses. Although transparent to our
customers, Experian Data Quality has been a win-win for everybody." 
The Experian Data Quality address verification software has been
implemented in the company's U.S.-based call center. Staff members
will be able to ensure contact information is accurate at the time of
entry while reducing data collection time and rework associated with
bad addresses.  
"With the growing percentage of products shipped directly to
customers, data quality plays an ever-growing role in customer
satisfaction," said David Northridge, vice president of client
retention, Experian Data Quality. "As retailers and suppliers look to
improve the quality of their customer information, they will not only
be able to improve operational practices, but also ensure accurate
information for analytics and consumer insight."  
About Experian Data Quality
 Experian Data Quality is a global leader
in providing data quality software and services to organizations of
all sizes. We help our clients to proactively manage the quality of
their data through world-class validation, matching, enrichment and
profiling capabilities. With flexible software-as-a-service and
on-premise deployment models, Experian Data Quality software a
llows
organizations around the world to truly connect with their customers
by delivering intelligent interactions, every time.  
Established in 1990 with offices throughout the United States, Europe
and Asia Pacific, Experian Data Quality has more than 13,500 clients
worldwide in retail, finance, education, insurance, government,
healthcare and other sectors. For more information, visit
http://www.qas.com. 
About Experian Marketing Services
 Experian Marketing Services is a
global provider of integrated consumer insights and targeting, data
quality and cross-channel marketing. We help organizations from
around the world intelligently interact with today's dynamic,
empowered and hyperconnected customers. By coordinating seamless
interactions across all marketing channels, marketers are able to
plan and execute superior brand experiences that deepen customer
loyalty, strengthen brand advocacy and maximize profits.  
For more information, please visit
http://www.experian.com/marketingservices. 
About Experian 
 Experian(R) is the leading global information
services company, providing data and analytical tools to clients
around the world. The Group helps businesses to manage credit risk,
prevent fraud, target marketing offers and automate decision making.
Experian also helps individuals to check their credit report and
credit score, and protect against identity theft.  
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended
March 31, 2013, was US$4.7 billion. Experian employs approximately
17,000 people in 40 countries and has its corporate headquarters in
Dublin, Ireland, with operational headquarters in Nottingham, UK;
California, US; and Sao Paulo, Brazil. 
For more information, visit http://www.experianplc.com. 
For more information about Huffy, visit http://www.huffy.com. 
Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of their
respective owners. 
Contact:
Erin Haselkorn
Experian Data Quality Public Relations
1 617 385 6700
erin.haselkorn@experian.com